Meet Our Members, Mentors, and Master Class Experts Inside The CEO Collective
We are not meant to be a one-woman show. Once we identify what matters to us, what we value most, and our definition of success, we rise together in community.
“Collective membership is so intimate and inspiring. We’re a part of a collective of women where it’s easy to see ourselves. We’re all rooting for each other.”
Dr. Tiffany Slater
CEO Collective Member
“I walk away from every interaction with a deep sigh, saying to myself, ‘I needed that.'”
CEO Collective Member
We regularly interview the women you’ll meet in the CEO Collective on the Promote Yourself to CEO Podcast. Check out this custom playlist to hear their experiences and stories.
“I was so frustrated with courses and books. I need quick answers and how to apply them to my business personally. I am no longer alone.”
CEO Collective Member
“After two years working with Racheal and her team, I’m more consistent and comfortable in my business. I’m able to step away from the day-to-day more – the hours that I’m not there physically working in the business, I’m able to be with my family.”
CEO OF RVA CHIROPRACTIC & WELLNESS
“If you’re thinking about joining The CEO Collective, that’s your answer. Do It. It will completely change your business. It will change your work from home life. It will change your work-life balance because Racheal’s not gonna let you work all week.”
CEO OF CLO & CO MARKETING AGENCY
“Shortening the learning curve meant that I could actually benefit from all of it instead of just burning out, making mistakes and it not being worthwhile.”
CEO OF PAULA’S HERBALS & WELLNESS
Now Accepting Applications for Our Next Cohort!
“Before I started working with Racheal, I was sharing space with another chiropractor. Racheal was able to help me move into my own office space and really got my systems in place. My systems had been kind of watered down in the past because I had been sharing space and staff with other chiropractors – it never really felt like mine. Now I have full ownership and autonomy over my business!
The biggest thing that I’ve learned from Racheal was just how get outta my own way. Because of the negative experience I’d had in the past, working in other people’s offices with teams that weren’t my own, I thought I kind of wanted to do everything by myself. And then I realized how impossible that is. Racheal helped me build the right team and have the right people supporting me, including her holding me accountable!
During that process of moving into my own office and hiring my own team, I realized I wanted to shift away from insurance to a cash-only practice. Racheal helped us to make that transition and many of our clients were happy to make that change with us. And within that time I’ve also been able to now hire another two doctors and a massage therapist. Racheal helped me get that team training process in place and hopefully making it really turnkey so that I’m less involved in that training process for the next hire. I’ve been able to make my business fully mine and run it the way I need to for myself and my family.
After two years working with Racheal and her team, I’m more consistent and comfortable in my business. I’m able to step away from the day-to-day more – the hours that I’m not there physically working in the business, I’m able to be with my family. In the past, I was always like working behind the scenes even during my first maternity leave. This past year I had another maternity leave for my second baby and I had a hand injury (that kept me from seeing patients), and I was able to just be off and be able to focus on myself, my family, and my recovery.
I always highly encourage people to work with Racheal – she just helps you to see with better clarity what’s going on in your business and what the best next steps are. She really helps you to not waste time or energy or money on things that might not be the most effective right now. I have been able to get clarity and narrow down my next 30, 60, 90 day goals. And having my CEO day for myself has also been the biggest shift that she’s helped me integrate into my life and my business. Having these systems and accountability, it’s priceless!”
“She will make sure you’re taking breaks and taking care of yourself and your family. It will change your business financially, because if that needle’s not moving, they’re going to stop and investigate why, and make sure that you’re making the money that you want to make. I cannot recommend the collective enough. It’s completely changed my life, my family’s life, and I’m so excited to keep going!
Before I joined The CEO Collective, I did have established clients, but I had no real business plan and without knowing anything about scaling a business – and The CEO Collective helped me create a business plan and backend systems for a brain that’s very creative and not organized. .
I’ve listened to Racheal’s podcast for years. I mean, every episode I did not miss one. I took the chance and I did a discovery call with her. I remember being so nervous. I felt like I was talking to someone that was famous and she was so nice and down to earth and welcoming. None of my questions fazed her. I told her that I was a new mom, and she’s like “Great! We support new moms all the time!” I told her that I wanted to grow a business, but I didn’t know how.
Since joining The CEO Collective, I have hired two virtual assistants that are now doing my backend work so I can focus on growing the business and scaling. I hit six figures in Q4 – at the beginning of Q4 – so I hit my revenue goal early and I’m now surpassing it, which is just unreal. I can’t even believe I’m saying that. I think that I can scale this business now. And even just having the confidence to believe that I can do that is huge. I came in here not knowing anything about scaling a business, and I thought I was gonna be stuck as a solopreneur forever. And now I have a real marketing agency!
I’ve found so much more joy in my work. I work less – I have a baby now and learning how to do the mom business balance has been amazing. Being in The CEO Collective and seeing these women that have been moms for years now and run businesses throughout their child’s entire life has been so helpful. Having that community that is just so close-knit – and they’re my friends now! – has been a great experience.
I am confidently being a mom and a business owner, which is wild. I am working less hours than I was before and I have all of this virtual community for support and help. I do not miss a CEO Date on Mondays – that’s how I plan my week. I use my model calendar and I love my mastermind days where I can bounce ideas off of people. Even if I don’t know what I want to talk about, hearing other people’s struggles oddly is so helpful for your own business because you see 1) it’s relatable and you know that someone else is struggling with the same thing as you and 2) sometimes you provide an idea and then you think, oh, I need to steal that idea! I always leave those calls motivated and it’s just an all around great experience to add to your business.
One of the biggest things that I like about The CEO Collective is the in-person CEO Retreats. I’m from Texas, I live in a small town where the idea of working from home is non-existent. People ask all the time why my kid is in daycare – they think I’m like a stay-at-home mom that just sends her kid to daycare for fun.
At the in-person CEO Retreats, I can hug everybody’s neck, get to know them, they can look me in the eyes and say, Natalie, this is what you need to do. And you know it. And that was huge. It was such a big draw versus other coaching programs because I knew that once a quarter I was going to get on a plane, come to Virginia, stay in an Airbnb, and have time to not only reflect on my business, to meet my new business friends, to expand my business network from those around me, but to have the accountability that comes with an in-person retreat.
If you’re thinking about joining The CEO Collective, that’s your answer. Do It. It will completely change your business. It will change your work from home life. It will change your work-life balance because Racheal’s not gonna let you work all week. She will make sure you’re taking breaks and taking care of yourself and your family. It will change your business financially, because if that needle’s not moving, they’re going to stop and investigate why, and make sure that you’re making the money that you want to make. I cannot recommend the collective enough. It’s completely changed my life, my family’s life, and I’m so excited to keep going!”
“I had two separate businesses as a fitness coach and as an herbalist – mostly doing education programming and almost all of it was in person.
When COVID hit in 2020 all of that fell apart, but also I had a dream for a long time of finding ways to blend all of my wellness work together into more comprehensive programs.
And that was really the reason that I joined – to create this whole new thing that I could teach no matter what the future would bring.
Since I’ve joined The CEO Collective, I think the thing that I’ve done that’s created the biggest change for me was running a few free challenges.
It was a lot of work to be able to put that together, but the trainings that Racheal offers in The CEO Collective made it so that I didn’t have to invent anything as I went along. I didn’t have to create any of that stuff from scratch.
Shortening the learning curve meant that I could actually benefit from all of it instead of just burning out, making mistakes and it not being worthwhile.
I’ve gained email followers. I’ve gained social media followers. I also doubled and in some cases quadrupled website traffic while I was running these challenges.”
“Not bad to have $11K profit on 40 hours of work. 162% increase from last January all because of the 90 plan. Racheal Baxter Cook knows what she is talking about and that following her steps of planning, rinse, wash, repeat in a way that allows you to have time with your family, friends and not live in constant feast or famine!”
CEO OF THE SOLID BOW
“My business is more predictable AND more profitable. Within the first week of the CEO Collective and the trainings on the 90-day plan, I started to look at my business differently. I started to see how Racheal’s marketing strategy of attract, engage and nurture results in more leads, more calls and definitely more sales.”
LAYNE LYONS JD
CEO OF LAYNE LYONS, INC. AND CREATOR OF THE LEGAL UMBRELLA METHOD™
“Before working with Racheal, I was sort of flying by the seat of my pants. I was taking everything day-to-day, taking jobs as they came in saying yes to everything even when it wasn’t exactly my ideal client. I was just trying to stay afloat and survive and hustle, but then my business got to a point where I couldn’t keep up and that’s when Racheal showed up.”
AWARD-WINNING AUDIO BOOK NARRATOR
NOT THIS YEAR! My revenue was $21K and I only worked about 10 hours a week. 🙌🏼
How?! I planned out my 90 days in advance so when January hit, I only had to follow the plan. Everything was in place. I successfully had 4 releases. One a week and it only took less than 10 hours a week to implement.
So even during a time when I normally am just trying to get thru the day, I was able to bring in my 1st ever “good” January sales by doing less than the bare minimum- all because it was written down in my 90 day plan and the work was mostly done.
Not bad to have $11K profit on 40 hours of work. 162% increase from last January all because of the 90 plan. Thank you, Racheal!!”
“I identified the exact stage of where my business was, which gave me clarity on where I was headed, and as I implemented Racheal’s easy to follow systems, my business became more manageable and better set up for success.
Now that I have been in the CEO Collective for almost 6 months, my business is unrecognizable from where it was when I started the program. I went from “just me” to a team of 8 women. I post a weekly newsletter, I am active on all the social media channels, I have upgraded my offerings and (slightly) raised my prices, I no longer give my time away for free.
I have been celebrating my wins, taking more time for self-care and consistently hitting my financial goals. My favorite part of the CEO Collective is my mini-mastermind group. We have five women in our group and we help each other with implementation, mindset and accountability. These five women have helped my business grow and have encouraged and inspired me to step into my own self-worth and be a leader in my own business.
I feel so supported and strong! Racheal and her team have been with me every step of the way, to help me create smoother systems and a more streamlined flow. My business is more predictable AND more profitable. I have gotten so much value from the CEO Collective, so much more than I was hoping for in a business coaching program.
I am so grateful to Racheal, my mentor Amber, my mini-mastermind group and all of the incredible women in the Collective. Thank you all for helping me and my business grow and thrive.”
“I have been able to implement systems and create plans with an actionable process that can help me reach goals. I didn’t even know that was possible and I have a mastermind of people with who I come to discuss challenges, celebrate wins, and say hey, I never thought this was an idea.
There are endless possibilities of ways that I can get support.
Whether it’s being in a mentorship group with women who are in other professions besides mine to help me think outside of the box or having access to Racheal’s Cook’s incredible support team or direct support from Racheal, I’ve got somebody.”