1:1 Coaching with Racheal Cook · The CEO Strategy Intensive
You’ve built something real.
Now it’s time to build what’s next.
A custom strategic intensive for established service-based CEOs ready to find their next real move.
After nearly 20 years building my own business and coaching thousands of women entrepreneurs, the pattern is the same. The CEOs who get the most out of this engagement are already doing real work in real businesses with real momentum. They’re capable, self-aware, and good at what they do. What they don’t have, and can’t give themselves, is what every founder eventually needs: a clear-eyed outside perspective on the business they’re inside of every day.
The CEO Strategy Intensive is the engagement I built for established CEOs ready for fresh eyes, sharper thinking, and a clear view of what’s next.
If This Sounds Familiar
You don’t have a hustle problem.
You have a perspective problem.
You’re already past multiple six-figures… maybe even approaching seven figures. You’ve built a team, or you’re trying to. On paper, the business looks great.
But you know the truth: most days, the business still runs through you. Every offer decision. Every messaging tweak. Every team question. Every fire (that you’ve gotta put out – again)..
You don’t need another course. You don’t need another framework. You need someone who has built and scaled this exact kind of business to look at yours, ask the hard questions, and tell you where the real leverage is. Not where you think it is. Where it actually is.
The Engagement
There isn’t a playbook for the stage you’re in.
So I’ll build you a custom one.
Most “strategy” engagements are 60-minute calls where someone listens to your problem and gives advice based on that conversation. That’s not what this is.
Before we ever sit down together, I’ll spend real time inside your business as an outsider. That looks like:
A full review of your pre-work
Your vision, values, owner’s intent, business and personal goals for the next year, and the existing systems you’ve shared with me.
An audit of your public-facing brand
Your website, sales pages, opt-ins, and how you’re positioning yourself to a new visitor who’s never heard of you.
Your social media presence and messaging
Reviewed the way an ideal client would experience it, not the way you see it from the inside.
Your funnels and email sequences, from the inside
I’ll sign up. I’ll opt in. I’ll experience your client journey the way a buyer does, and tell you what’s actually live, what’s quietly broken, and what’s missing.
Your offers and pricing strategy
Reviewed for profitability, scalability, and alignment with the business and life you’ve told me you actually want.
Your client experience and delivery infrastructure
Pressure-tested for whether it can hold the growth you’re planning, or whether the foundation needs work first.
By the time we sit down for your 2 to 2.5 hour intensive session, I already know what’s working, what isn’t, and what I think your real next move should be. Our session is where we go deep, refine the recommendations together, and make the strategic calls that will shape your next year.
An Honest Conversation
Sometimes the answer isn’t to scale.
Most founders come to me with a version of the same belief: I just need to do more marketing and sales to grow.
Sometimes that’s true. Often, it’s not.
Most people think about scaling like a switch you flip. Turn on the ads. Turn up the launches. Drive more leads. But scaling isn’t a marketing problem. It’s an infrastructure problem.
Can your delivery actually hold 100 more clients without your team drowning? Can your client experience scale without falling apart? Can you serve at volume without losing the quality that made people trust you in the first place? Do you have documented processes, or is everything still in your head?
You can’t scale what you don’t have a process for.
You can’t scale what only lives in your head.
You can’t scale a business model that wasn’t built to scale in the first place.
The CEOs I’ve worked with who got the most out of this engagement are often the ones who arrived expecting me to tell them how to grow faster, and instead heard me say: the business isn’t ready yet, and here’s exactly what to fix first. That’s not a downgrade. That’s the work that makes the next phase actually possible.
If you want a coach who will tell you what you want to hear, this isn’t it. If you want someone who will tell you the truth, the leverage points, the holes in your foundation, and the smartest sequence to fix them, this is exactly that.
a ceo’s experience
“After two years working with Racheal and her team, I’m more consistent and comfortable in my business. I’m able to step away from the day-to-day, and the hours that I’m not physically working in the business, I’m able to be with my family. This past year I had a maternity leave for my second baby and a hand injury that kept me from seeing patients, and I was able to just be off and focus on myself, my family, and my recovery.”
— DR LISA GRIFFITH · RVA CHIROPRACTIC & WELLNESS
The Deliverable
What’s inside your custom CEO Strategy Playbook
This is the document you’ll reference all year. The deliverable that justifies the engagement on its own. Every Playbook is custom to your business, your goals, and what came up in our session, but each one includes:
The Process
How the CEO Strategy Intensive works
A focused 30-day engagement designed to give you a complete strategic perspective on your business, plus the playbook to act on it.
Book + receive your prep workbook
You’ll typically book your intensive 2 to 4 weeks out. That gap is intentional. It gives you time to complete your custom prep workbook (vision, values, offers, pricing, messaging, Client Growth Engine, team), and gives me time to do the deep audit of your business behind the scenes.
I audit your business as an outsider
While you’re completing your prep work, I’m reviewing your website, social, funnels, offers, pricing, and messaging from the perspective of an ideal client. By the time we meet, I’ve already identified the leverage points, the gaps, and the questions worth asking.
Your 2 to 2.5 hour strategic intensive
We sit down together for a deep, working session. I share what I’m seeing in your business. We pressure-test it together. We make the strategic calls that will shape your next year. This isn’t another coaching call. It’s the most concentrated strategic work most CEOs do all year.
Your custom CEO Strategy Playbook
Within about a week of our session, you’ll receive your custom CEO Strategy Playbook. This is the document you’ll reference all year. It includes your full 90-Day CEO Operating System mapped out for the year ahead, with specific recommendations and action steps sequenced for maximum leverage.
30 days of Voxer + your follow-up call
For 30 days following your intensive, you have priority Voxer access to me Monday through Friday. We’ll also schedule a 1-hour follow-up call about 30 days out so we can review your implementation, troubleshoot what’s come up, and adjust the plan as needed.
a ceo’s experience
“If you’re looking to take your business to the next level and want strategic, trustworthy guidance from a true expert, Racheal is exactly who you want on your team. She’s provided both strategic planning and invaluable advice that’s helped me grow two businesses. She has an unparalleled understanding of both the online and offline business landscape, which makes her truly unique.”
— NICOLE OTCHY · THE STYLING CONSULTANCY
Right Fit
Is this the right next step for you?
This is a premium 1:1 engagement, and it’s not the right fit for everyone. Here’s how to know.
This is for you if...
- Your business is generating $150K+ in annual revenue
- You're already building or running a small team
- You're ready to step out of the weeds and lead as a CEO
- You want an honest outside perspective, not just affirmation
- You're prepared to make real strategic changes, not just collect insights
- You want to invest one focused month in getting your strategy right for the year ahead
This is not for you if...
- Your business is under $150K+
- You're looking for a done-for-you implementation service
- You want a coach who will tell you only what you want to hear
- You're not ready or willing to look at the full picture of your business honestly
- You're hoping for a quick fix instead of a strategic foundation
The Investment
Reserve your
CEO Strategy Intensive
The CEO Strategy Intensive
1:1 Coaching with Racheal Cook
Payment in Full · 30-Day Engagement
- Custom Pre-Work Workbook (vision, values, offers, pricing, messaging, team)
- Full Outside Audit of Your Business (website, social, funnels, offers, systems)
- 2 to 2.5 Hour 1:1 Strategic Intensive Session with Racheal
- Custom CEO Strategy Playbook (delivered within ~1 week)
- 30 Days of Voxer Access to Racheal (Monday through Friday)
- 1-Hour Follow-Up Call to Review Your Implementation
in case you’re wondering
Questions CEOs ask before booking
How quickly will I receive my Playbook after our session?
Within about a 7-10 business days of your intensive. I take this time to integrate everything from our session, refine the recommendations, and create a document you'll actually use throughout the year. This isn't a generic template - this is a custom strategy playbook usually around 70+ pages of detailed recommendations tailored to your business.
What if I'm not yet at $150K in revenue?
This level of engagement isn't the right fit, and I'd be doing you a disservice to take you on before your business is ready.
How is this different from joining The CEO Collective?
The CEO Collective is for building and growing the systems of your business alongside a community of women CEOs over time. The CEO Strategy Intensive is a focused 1:1 deep dive when you need a custom strategic perspective on your specific business, fast. Many of my Strategy Intensive clients also join The CEO Collective for ongoing implementation support afterward.
When can I book?
I'm currently booking 2026 intensives on a rolling basis. Because I limit how many of these I take on each quarter to just 2-3, dates fill up in advance. Click the button to see live availability and reserve your date.
What if I need ongoing support after the 30 days?
Many clients continue with me through The CEO Collective Scaling tier, where they get ongoing access to me and the full operating system. Sometimes we book ongoing 1x1 sessions. We'll talk about whether that's the right next step during your follow-up call.