Tools, Templates & Training
Everything you need to build a business
that runs on systems, not sacrifice.
Our systems are not one-size-fits-all – or even one-size-fits-most. Every resource here is designed to help you think differently about your business and make decisions that move you toward your version of success.
Free Resources
Start here.
No fluff, no funnels… just the tools that work.
These are the same foundational tools our members use inside The CEO Collective®. Download them, use them, and see what’s possible when you have a real system to work with.
CEO Date Checklist
Your weekly appointment with the CEO of your business — you. The exact check-in Racheal has used every Monday morning for over a decade to stay on track, adapt her plan, and protect her priorities.
Download Free →Business Growth Checklist
Not sure what stage of growth you're in — or what the right next step actually is? This checklist maps the key milestones at every stage so you can stop throwing spaghetti at the wall and focus on what moves the needle.
Download Free →90-Day CEO OS® Masterclass
A free advanced training for established women entrepreneurs ready to stop operating in survival mode. Walk through the full 90 Day CEO Operating System® and leave with your next 90 days mapped.
Get Instant Access →Books by Racheal Cook
The foundational reading
for every values-driven CEO.
Both books are Amazon best sellers and required reading for women entrepreneurs building businesses on their own terms.
Fired Up & Focused
The book that started it all. A practical guide to building a business with energy, intention, and clarity — without burning out in the process. Essential for any entrepreneur who feels pulled between ambition and capacity.
Get the Book →
Your Business Sweet Spot
What happens when your business starts working for your life — instead of the other way around? This book maps the intersection of your strengths, values, and market opportunity: the sweet spot where sustainable success actually lives.
Get the Book →Tools & Programs
Deeper tools for when
you’re ready to go further.
These are the next-level resources for service-based women entrepreneurs who are past the information-gathering stage and ready to build real infrastructure in their business.
The 90-Day CEO Planner
The same planning rhythm inside The CEO Collective® — now in your hands. Built for entrepreneurs who are done letting the to-do list run the week and ready to plan, prioritize, and compound results quarter after quarter.
- 90-day goal setting with concrete, reverse-engineered action steps
- Weekly CEO Date structure to plan and protect your priorities
- CEO Scorecard to track what's actually moving the needle
- Bonus 90-Day Plan Training Series included with every order
- 20,000+ entrepreneurs have used this system since 2014
Get Paid Calculator
Stop guessing what you need to earn — and start knowing exactly. The Get Paid Calculator reverse-engineers your revenue goals from your real life expenses, business costs, and profit targets so you know precisely what to charge and how many clients you need.
- Calculate your true revenue target — not just gross income
- Know your minimum viable client load by service offering
- Build a pricing structure that actually sustains your life
- Upgrades to the Client Growth Engine on-demand program
Client Growth Engine™
The complete marketing and revenue system for service-based businesses built on relationships, not volume. Build an asset-based Client Growth Engine that your team can run — so you can predict your revenue within 10% every single quarter.
- Five-stage framework: Attract → Engage → Nurture → Invite → Delight
- Build marketing assets once — then have your team run them
- Designed for relational businesses, not high-volume funnels
- Predict revenue consistently, quarter after quarter
THE QUARTERLY PLANNING RHYTHM
Our signature 90 Day CEO
quarterly planning process.
Four times a year, our community of women CEOs steps away from the day-to-day to build the next 90-day plan – using the same 90 Day CEO Operating System® we teach inside The CEO Collective®. Three formats. Same methodology, same investment, same bonuses. Choose the one that fits the season you’re in.
CEO Retreat
On Your Own Timeline
The most flexible way to learn the 90 Day CEO Operating System®. Move through the full planning process at your own pace, on your own schedule — and return to it every quarter as your business evolves. Same proven framework, available the moment you're ready.
- The full 90 Day CEO planning training, taught by Racheal
- Lifetime access — revisit every quarter for the rest of your business
- Move through it in one focused day or smaller CEO sessions
- Same bonuses as the live retreats: Client Growth Engine + Printed Planner
CEO Retreat
Virtual Planning Day
The most accessible way to do this work live with us. Join Racheal and a virtual room of women CEOs to build your complete 90-day plan in one focused session — same proven process, no travel, no logistics.
- Full-day planning session, hosted live on Zoom
- Build your complete 90-day plan with Racheal in real time
- Live Q&A, hot seat strategy, and group accountability
- Join from anywhere — no travel required
- Bonuses: Client Growth Engine™ Training + Printed 90-Day Planner
CEO Retreat
Richmond Planning Day
The most immersive way to do this work — a full day in Richmond at The Brandery with a curated room of women CEOs building their next 90-day plan together. Same proven process. Real hospitality. The kind of energy that only happens when we're actually in the room.
- Full planning day at The Brandery · 10AM–4PM ET
- Welcome happy hour the night before at the Quirk Hotel rooftop
- All-day hospitality — coffee, snacks, lunch from Roots Natural Kitchen
- Bonuses: Client Growth Engine™ Training + Printed 90-Day Planner
Ready for the full operating system?
The CEO Collective® brings everything together.
Strategy, community, accountability, and a full team — inside a 12-month immersive experience built specifically for service-based women entrepreneurs.
“This is the year your business starts working as hard as you have.”