Tools, templates & training
Everything you need to build a business that runs on systems, not sacrifice.
Our systems are not one-size-fits-all, or even one-size-fits-most. Every resource here helps you think differently about your business and make decisions that move you toward your version of success.
Start here. Find your ceiling first.
Before you fix anything, find out what’s actually holding the rest in place. Then go deeper on the system that brings the right clients in.
Free podcast series · 6 episodes
The Matriarchy Would Never
Most business advice assumes someone else is handling your life. These six episodes name the assumptions baked into “how business works,” and show you what to build instead.
Books by Racheal Cook
The foundational reading for every values-driven CEO.
Fired Up & Focused
The book that started it all. Building a business with energy, intention and clarity, without burning out in the process.
Your Business Sweet Spot
What happens when your business starts working for your life? The intersection of your strengths, values and market opportunity, where sustainable success lives.
Deeper tools for when you’re ready to go further.
For service-based women entrepreneurs who are past the information-gathering stage and ready to build real infrastructure.
Signature tool · physical + digital · from $35
The 90 Day CEO® Planner
The same planning rhythm inside The CEO Collective®, in your hands. For entrepreneurs who are done letting the to-do list run the week.
Paid tool · $47 · one-time
Get Paid Calculator
Stop guessing what you need to earn. Reverse-engineer your revenue goal from your real life expenses, business costs and profit targets, so you know what to charge and how many clients you need.
On-demand program
Client Growth Engine™
The marketing and revenue system for service businesses built on relationships, not volume. Build the assets once, then have your team run them.
The quarterly planning rhythm
Our signature 90 Day CEO planning process, on your schedule.
Four times a year, our community steps away from the day-to-day to build the next 90-day plan. Now the full process is available on demand.
The 2027 edition · $97
Annual Planning Retreat
Plan your best year ever, starting with an honest look at this one. Five sessions on your own schedule, from year-in-review to your 12-month plan.
The 2027 edition · $497
Quarterly CEO Retreat
The quarterly planning process our members run inside The CEO Collective®. Build your 90-day plan in one focused day or across smaller CEO sessions, and come back to it every quarter. Includes a printed 90 Day CEO® Planner.
1:1 with Racheal
The CEO Strategy Intensive. Fresh eyes on your whole business.
For established service-based, relational CEOs at $250K and up who want a strategist to look at the whole business at once. I research your business and your industry before we ever meet. Then we spend a focused working session making the strategic calls for your next year, and you leave with a playbook built for your business.
- ✦Deep research on your business and your industry before we meet
- ✦A focused working session with Racheal to make the strategic calls for your next year
- ✦Your custom CEO Strategy Playbook, usually 70+ pages
- ✦30 days of Voxer support and a wrap-up call
I take on just 2–3 each quarter.
The full operating system
The CEO Collective®. Everything on this page, working together.
Every tool on this page works on its own. Inside The CEO Collective®, they work as one system for a full year, with Racheal, the team and a room of service-based, relational CEOs building the same kind of business you are.
Your Strategy Playbook comes first
You start with a 1:1 Strategy Review with Racheal and a Custom CEO Strategy Playbook, built in your first 30 days. It becomes the foundation for everything you implement over the year.
Quarterly CEO Retreats, included
Four planning days a year, virtual or in person in Richmond, VA. The same 90-day planning process as the retreats above, with Racheal in the room.
The 90 Day CEO Operating System®, coached
A monthly group coaching call on each part of the flywheel, plus the full CEO Vault of trainings, templates and frameworks.
A weekly rhythm that holds
Monday CEO Dates and Wednesday CoWorking with Erica, and Thursday Strategy & Support calls with Racheal.
12-month membership
$500 per month
Or $5,000 a year, and save $1,000
- ✦1:1 Strategy Review with Racheal
- ✦Custom CEO Strategy Playbook
- ✦Quarterly CEO Retreats, virtual or in person in Richmond, VA
- ✦Monthly 90 Day CEO Operating System® group coaching calls
- ✦Weekly Monday CEO Dates with Erica
- ✦Weekly Wednesday CoWorking
- ✦Weekly Strategy & Support calls with Racheal
- ✦24/7 community and member directory
- ✦Full CEO Vault access