The CEO Collective®
Basically… your business feels like herding kittens.
You’re making real money. You have real clients. You’ve built something and it’s kinda working.
In reality – it feels like you are the only thing holding it together. Like if you slow down, even for a week, everything stops.
That’s not a you problem. That’s a systems problem. And it has a solution.
A 12-month membership for women running service-based, relational businesses between $100K and $1M. Enrollment for the November cohort is open October 20–30.
You’ve built a relationship-driven business.
Here’s what nobody tells you about what happens next.
You’re already past $100K. Maybe you’re at $250K, $500K… even more. You have clients who love you. You’ve grown because your reputation drives referrals and word of mouth. By every external measure, you have succeeded. And yet…
You feel maxed out – like growing without working more hours seems impossible
You can’t take more than a few days off without checking in constantly
You’re spending more time running the business than doing the work you love
🤦🏽♀️ You’ve tried hiring help, but somehow everything still runs through you
🤦🏽♀️ Your to-do list runneth over and your calendar is full before the week starts
You feel like the best-kept secret in your industry – and aren’t sure why
You feel maxed out – like growing without working more hours seems impossible
You can’t take more than a few days off without checking in constantly
You’re spending more time running the business than doing the work you love
🤦🏽♀️ You’ve tried hiring help, but somehow everything still runs through you
🤦🏽♀️ Your to-do list runneth over and your calendar is full before the week starts
You feel like the best-kept secret in your industry – and aren’t sure why
This is what we call the messy middle. You have enough success that the old “hustle your way through it” approach clearly isn’t going to work anymore. But you don’t quite have the resources, the infrastructure, or the clarity to take the next step.
You’re making enough to know you need a team. But your business doesn’t have enough infrastructure yet to make a team actually work. Chicken. Egg. Chaos.
The answer isn’t more hustle. You can throw money at the problem…
but that’s just like hiring cowboys to herd kittens.
In the startup stage, you had to say yes to everything.
You had to test a lot of offers. Try a lot of marketing channels. Experiment with pricing. Work with a lot of different kinds of clients. Figure out what actually sells and who actually wants it.
That was the work. That’s how you found product-market fit. That’s why you’re here.
And it is also the exact trap many established business owners get stuck in for years.
Because every new tactic is getting just enough success to feel like it might be the thing. Every new offer gets just enough interest to feel like it’s worth keeping. Every new platform gets just enough traction to feel like quitting it would be giving up too soon.
So you keep adding. And adding. And adding. And every single one of those things – individually – feels reasonable to hold onto.
The startup stage and the scale up stage are running two completely different playbooks. Most women I talk to in the messy middle are still running the startup playbook on a business that’s outgrown it.
The Startup Stage
The Scale Up Stage
You don’t need to build an empire to have a successful, sustainable business.
When people hear “scale up,” they picture a bigger team, a bigger payroll and a bigger version of the same stress. That isn’t what we mean when we are talking about scaling.
Most women in The CEO Collective® want a business that pays them well, funds the future they’re planning for, and runs on a small team they trust.
Some want to grow. Some want to hold steady and stop carrying every decision in their heads. Both are good plans.
We help you grow the right-sized business based on your definition of success.
Big enough to fund your life and your future without sacrificing your family, your health, or your desired lifestyle.
A right-sized business
“I do not work for the sake of working. I do not work for this nebulous more. I work for enough.”
Cris Caruso Founder, Savoir FinancialCEO Collective member
Simplify First. Amplify Second.
Scaling isn’t about adding. It’s about subtracting.
Most women in the messy middle try to grow by adding: another offer, another platform, more content, more customization. Every one of those things works just enough to feel worth keeping, and together they’re what keeps you stuck.
The businesses that look omnipresent didn’t get there by doing everything. They got there by doing a few things exceptionally well for long enough that the foundation could hold more. One signature offer. One marketing channel you’re excellent at. One sales process that converts. One client experience so good it generates its own referrals.
Letting go of what’s working a little feels like going backward. That’s your growth edge, and it means making CEO decisions before you feel fully ready. You don’t have to make them alone. That’s what The CEO Collective® is for.
Introducing The CEO Collective®
A 12-month operating system and leadership mentorship experience for service-based women entrepreneurs at $100K-$1M ready to run your business with clarity, not chaos.
The CEO Collective® is not a course. It’s not a peer community. It’s not a marketing tactics program. It is a proven, registered operating system – the 90 Day CEO Operating System® – implemented inside a 12-month mentorship experience with quarterly planning retreats, weekly strategy support, and a community of women who understand exactly where you are.
This framework has been pressure tested across 80+ live CEO Retreats and thousands of service-based business owners – through recessions, chronic illness, caregiving, grief, and a global pandemic. It’s been proven against just about everything.
The 90 Day CEO Operating System® Framework
Five pillars. Built for the business you’re actually running.
01 · Vision & Values · THE FOUNDATION
Your vision is where you’re headed. Your values are the rules of the road. Without both documented and actively used, every decision is a negotiation from scratch. With them, you have a filter – and a team that can align behind something bigger than your personal revenue targets.
02 · CEO Leadership · LEAD YOURSELF & OTHERS
Your business will not grow past your current level of leadership. This pillar covers your habits, boundaries, communication, decision-making, and ability to ask for and receive support – including unlearning the toxic leadership patterns so many of us absorbed before we knew better.
03 · Client Growth Engine™ · MARKETING · SALES · CX
Attract → Engage → Nurture → Invite → Delight. For a relational service business, this does not mean funnels, paid ads, or a content team. It means a repeatable system for generating referrals, converting warm conversations, and delivering a client experience so exceptional that renewal and word-of-mouth are built in. Build the assets once. Your team runs it. When this is working, your revenue stops being a monthly surprise.
04 · Team Growth Engine™ · SELF-DIRECTED TEAM
For most service-based businesses at this stage, this means a 2–5 person team – not a 20-person content operation. Recruit, hire, onboard, and lead that small team so they take real ownership of their roles. Not task-completers who wait for your instructions – a team that makes decisions, grows their skills, and earns a genuine career trajectory. Approached from an equitable lens: you are not extracting labor. You are building an organization that outlasts any individual in it – including you.
05 · 90-Day Planning Rhythm · CLARITY EVERY QUARTER
Every quarter you step away to review your vision and build your next plan. Every week, a CEO Date. Every month, assessed against results. This is how “do the work once and rinse and repeat” actually gets implemented – and how your business becomes compoundingly more efficient, quarter after quarter.
The 90 Day CEO Operating System®
Five interconnected pillars. None optional. All of them compound.
Tested across 80+ CEO Retreats · 2,500+ business owners · 15+ years
The 90 Day CEO Operating System® Framework
Five pillars. Built for the business you’re actually running.
01 · Vision & Values · THE FOUNDATION
Your vision is where you’re headed. Your values are the rules of the road. Without both documented and actively used, every decision is a negotiation from scratch. With them, you have a filter – and a team that can align behind something bigger than your personal revenue targets.
02 · CEO Leadership · LEAD YOURSELF & OTHERS
Your business will not grow past your current level of leadership. This pillar covers your habits, boundaries, communication, decision-making, and ability to ask for and receive support – including unlearning the toxic leadership patterns so many of us absorbed before we knew better.
03 · Client Growth Engine™ · MARKETING · SALES · CX
Attract → Engage → Nurture → Invite → Delight. For a relational service business, this does not mean funnels, paid ads, or a content team. It means a repeatable system for generating referrals, converting warm conversations, and delivering a client experience so exceptional that renewal and word-of-mouth are built in. Build the assets once. Your team runs it. When this is working, you can predict your revenue within 10% every single month.
04 · Team Growth Engine™ · SELF-DIRECTED TEAM
For most service-based businesses at this stage, this means a 2–5 person team – not a 20-person content operation. Recruit, hire, onboard, and lead that small team so they take real ownership of their roles. Not task-completers who wait for your instructions – a team that makes decisions, grows their skills, and earns a genuine career trajectory. Approached from an equitable lens: you are not extracting labor. You are building an organization that outlasts any individual in it – including you.
05 · 90-Day Planning Rhythm · CLARITY EVERY QUARTER
Every quarter you step away to review your vision and build your next plan. Every week, a CEO Date. Every month, assessed against results. This is how “do the work once and rinse and repeat” actually gets implemented – and how your business becomes compoundingly more efficient, quarter after quarter.
The 90 Day CEO Operating System®
Five interconnected pillars. None optional. All of them compound.
Tested across 80+ CEO Retreats · 2,500+ business owners · 15+ years
your personalized onboarding experience
We Start By Popping The Hood of Your Business
When you join, the first thing I do is roll up my sleeves so I can get to know you and your business.
I personally read every new member intake. I subscribe to your newsletter. I look at your website, your offers, your marketing channels, your pricing. I pop the hood of your business before we ever get on a call – so when we do, I’m not asking you to catch me up. I’m already in.
Then we meet 1:1 for your Strategy Review.
This is not a vision-casting call. It is me, looking at your actual business, asking the questions that reveal where the real leverage is and identifying the specific places where small changes will create the most momentum in your first 90 days.
After our call, I personally write and deliver your custom CEO Strategy Playbook within a week.
Not a template. Not a worksheet. Not a form my team fills in. A document I create myself, for your specific business.
EVERY CEO STRATEGY PLAYBOOK INCLUDES
30+ pages of recommended strategy, tailored to your business.
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Then every 90 days, when you build your next quarterly plan at the CEO Retreat, I personally review that too. If I can see a problem coming before you walk into it, I want to flag it. If there’s a training, template, or resource that will accelerate your implementation, I want to point you to it directly rather than making you find it.
This is the part of The CEO Collective® that takes a significant amount of my time — and it’s my favorite part.
The best strategy is designed for your life and your business, not a cookie cutter, one-size-fits-all roadmap. And no amount of content in a vault will ever replace someone who has read your intake, studied your offers, and written a playbook with you in mind. Get ready for me to ask all about you – your strengths, your enneagram, your astrological chart. It all helps me understand what actually works for you!
Your Year Inside the Collective
This is not a self-directed resource library.
It's a guided year of implementation.
Every month has a dedicated focus and a live coaching call (in addition to our weekly calls). Four months are CEO Retreats - your quarterly planning days. The other eight each address one pillar of the 90 Day CEO OS®.
Your Weekly Rhythm · All times Eastern
One focused hour to review your 90-day plan and set your top three priorities for the week.
Dedicated implementation time alongside other CEOs who are doing the work - not just talking about it.
Live laser coaching on your real business challenges. Your business, your situation, your next step. Recorded, so you can catch the replay.
24/7 access to your peer network and 15+ years of trainings, templates, and frameworks - organized by pillar.
Monthly Focus - Your Year at a Glance
What happens when you stay
Most members join thinking they'll do one year. Most stay because the results keep compounding.
The first 3–6 months are about building the foundation. Months 6–12 are where momentum builds. Year 2 is where members start truly stepping back as their team and systems take over.
Every month, Racheal sits down with one long-tenured member for a CEO Conversation - a fireside chat about what it really looks like to implement this framework over time. We've designed this experience to grow with you and your business.
Your Year Inside the Collective
This is not a self-directed resource library.
It's a guided year of implementation.
Every month has a dedicated focus and a live coaching call (in addition to our weekly calls). Four months are CEO Retreats - your quarterly planning days. The other eight each address one pillar of the 90 Day CEO OS®.
Your Weekly Rhythm · All times Eastern
One focused hour to review your 90-day plan and set your top three priorities for the week.
Dedicated implementation time alongside other CEOs who are doing the work - not just talking about it.
Live laser coaching on your real business challenges. Your business, your situation, your next step. Recorded, so you can catch the replay.
24/7 access to your peer network and 15+ years of trainings, templates, and frameworks - organized by pillar.
Monthly Focus - Your Year at a Glance
What happens when you stay
Most members join thinking they'll do one year. Most stay because the results keep compounding.
The first 3–6 months are about building the foundation. Months 6–12 are where momentum builds. Year 2 is where members start truly stepping back as their team and systems take over.
Every month, Racheal sits down with one long-tenured member for a CEO Conversation - a fireside chat about what it really looks like to implement this framework over time. We've designed this experience to grow with you and your business.
What happens after you join
Join by October 30.
Walk into 2027 with a plan.
Join
Get your welcome checklist inside the community.
Getting to Know You
Complete your intake. Racheal reads it, studies your website, offers and marketing, and gets to know your business before you ever meet.
Strategy Review
Your 1:1 Strategy Review with Racheal.
Your Playbook
Your custom CEO Strategy Playbook arrives.
Q1 CEO Retreat
Build your first 90-day plan. In person in Richmond on Fri, Dec 4, or virtually on Fri, Dec 11.
Start 2027 with a plan
A weekly rhythm to carry it out, and a room full of peers working their plans alongside you.
November onboarding is capped because Racheal does every Strategy Review herself. When the 12 Solo CEO spots are filled, the next cohort opens in the new year.
Two ways to join The CEO Collective®
Both tiers start the same way: your first 30 days are a onboarding and a deep-dive strategy intensive with Racheal. She pops the hood on your business, identifies where you’re leaving leverage on the table, and designs a Custom CEO Strategy Playbook built specifically for you. That playbook becomes the foundation for everything you implement over the next 12 months.
The difference between tiers is your stage of business and how much direct access to Racheal you want beyond that.
Revenue is a guide, not a gate. Choose the tier that matches how you work today.
Not sure which tier is right for you? Book a 30-minute call with Racheal →
Solo CEO
$500
per month
Or $5,000/year — save $1,000
For CEOs at $100K–$250K building
the foundation, running lean or solo
Scaling CEO
$1,000
per month
Or $10,000/year — save $2,000
For CEOs at $250K+ building a team,
ready for direct access to Racheal
Choose Your Path
Two ways to join The CEO Collective®
Both tiers start the same way: your first 30 days are a onboarding and a deep-dive strategy intensive with Racheal. She pops the hood on your business, identifies where you’re leaving leverage on the table, and designs a Custom CEO Strategy Playbook built specifically for you. That playbook becomes the foundation for everything you implement over the next 12 months.
The difference between tiers is your stage of business and how much direct access to Racheal you want beyond that.
Revenue is a guide, not a gate. Choose the tier that matches how you work today.
Not sure which tier is right for you? Book a 30-minute call with Racheal →
Solo CEO
$500
per month
Or $5,000/year — save $1,000
For CEOs at $100K–$250K building
the foundation, running lean or solo
Scaling CEO
$1,000
per month
Or $10,000/year — save $2,000
For CEOs at $250K+ building a team,
ready for direct access to Racheal
The CEO Collective® isn’t for everyone.
We designed this experience for a specific type of entrepreneur who is ready to step in and profit from the 90 Day CEO OS® framework. Read both sides honestly.
Not for you if…
You're still pre-revenue with no tested offer or paying clients
You want a silver-bullet tactic, a viral formula, or someone to do your marketing for you
You're running a high-volume online course or e-commerce business
You're not willing to slow down long enough to build systems
You want maximum revenue without regard for how your team or clients are doing
You're looking for someone to hand you a plan without doing the work of implementing it
You've fully bought into overhyped funnels, 47-step marketing tactics, and internet guru culture, and you aren't ready to unlearn it. We're not a deprogramming service.
You do not believe that Black lives matter, that all love is love, or that every woman deserves a seat at the table regardless of her race, religion, orientation, or background.
You support MAGA or Christian nationalism. MAGA and Christian nationalism have no place here.
Built for you if…
You're a coach, consultant, or service provider who sells your expertise, and you already have paying clients
You're running a service-based business at $100K–$1M and ready to build real infrastructure
You want a business that pays you well at the size you choose, not a bigger one for its own sake
You've grown on referrals but need a repeatable system to bring in clients consistently
Every question, approval, and admin task still runs through you, and you know you need to get out of your own way
You want a self-managing team so you can focus on the work only you can do
You know systems are your Achilles heel, and you're ready to fix that
Planning sounds great in theory, but sticking to it on your own has never worked
You believe success should be shared by you, your team, your clients, and your community
You value diversity of background, of industry, and of lived experience, because you believe diversity is valuable in and of itself
You want a business that could survive the hardest months of your life with grace
Not for you if…
You're still pre-revenue with no tested offer or paying clients
You want a silver-bullet tactic, a viral formula, or someone to do your marketing for you
You're running a high-volume online course or e-commerce business
You're not willing to slow down long enough to build systems
You want maximum revenue without regard for how your team or clients are doing
You're looking for someone to hand you a plan without doing the work of implementing it
You've fully bought into overhyped funnels, 47-step marketing tactics, and internet guru culture, and you aren't ready to unlearn it. We're not a deprogramming service.
You do not believe that Black lives matter, that all love is love, or that every woman deserves a seat at the table regardless of her race, religion, orientation, or background.
You support MAGA or Christian nationalism. MAGA and Christian nationalism have no place here.
Built for you if…
You're a coach, consultant, or service provider who sells your expertise, and you already have paying clients
You're running a service-based business at $100K–$1M and ready to build real infrastructure
You want a business that pays you well at the size you choose, not a bigger one for its own sake
You've grown on referrals but need a repeatable system to bring in clients consistently
Every question, approval, and admin task still runs through you, and you know you need to get out of your own way
You want a self-managing team so you can focus on the work only you can do
You know systems are your Achilles heel, and you're ready to fix that
Planning sounds great in theory, but sticking to it on your own has never worked
You believe success should be shared by you, your team, your clients, and your community
You value diversity of background, of industry, and of lived experience, because you believe diversity is valuable in and of itself
You want a business that could survive the hardest months of your life with grace
Hear from our community of CEOs
Service businesses across industries – chiropractic, financial planning, marketing, consulting, wellness, and more. All running relational businesses. All implementing the same operating system. Read all of our success stories here.
Your Questions
Answered.
When does it start, and what happens after I join?
Enrollment for the November cohort closes Friday, October 30. After you join, you’ll get your welcome checklist and intake in the community, then book your 1:1 Strategy Review with Racheal in November. Your custom CEO Strategy Playbook arrives 7–10 days after that call. In December, you’ll build your first 90-day plan at the Q1 CEO Retreat, in person in Richmond on December 4 or virtually on December 11.
What times are the calls? Are they recorded?
All times are Eastern. Monday CEO Dates and Wednesday CoWorking with Erica run at 10:00 am and again at 12:00 pm, so you can pick the time that fits your day. These are live working sessions, so they aren’t recorded. Thursday Strategy & Support with Racheal is at 12:00 pm and is recorded, so you can watch the replay if you miss it live.
How much time do I need each week?
The weekly rhythm – Monday CEO Date, Wednesday CoWorking, and the weekly Strategy & Support Call – takes approximately three to four hours.
Implementation of your plan typically takes another three to six hours, but most members find they’re replacing chaotic busy work with focused, high-leverage activity.
Is there a revenue minimum? Am I big enough?
There’s no income threshold. Members join anywhere from $100K to $1M, and many come in around $200K–$350K. That’s often the point where you’re no longer working completely alone but haven’t decided what kind of team you want.
If you have paying clients, an offer that works, and a business that’s starting to outgrow you, you’re in the right place. And you don’t have to call yourself a CEO yet. That’s part of what the year is for.
I'm not trying to build a big business. Is this still for me?
Yes. Most members aren’t trying to build an empire. They want a business that pays them well, runs on a small team they trust, and leaves room for the rest of their life. Your Strategy Review starts with what you want your business to be. Bigger is an option, not the assumption.
What kind of businesses does this work for?
Coaches, consultants, therapists, health practitioners, designers, event planners, bookkeepers, financial advisors, lawyers, copywriters, photographers, and any service business whose revenue comes from relationships and results — not volume and automation. If your clients know your name and your growth comes from referrals and reputation, this operating system was built for you.
What's the difference between Solo CEO and Scaling CEO?
Both start the same way: a 1:1 Strategy Review with Racheal and a custom Strategy Playbook.
Solo CEO is for CEOs running lean, solo or with a few contractors, typically $100K–$250K.
Scaling CEO is for CEOs with a right-hand person involved in implementation, typically $250K+. It adds a quarterly 1:1 with Racheal before every retreat, a Mastermind Day before every retreat, and full access for your key team member. Scaling CEO is capped at 4 members per cohort because of the 1:1 time.
What if I've tried planning systems before and they didn't stick?
Most planning systems stop at the goal list and were designed for businesses with large marketing budgets and content teams. The 90 Day CEO OS® was designed specifically for the relational service business. It includes the planning AND the weekly rhythm AND the community accountability AND the strategy support. It is not a tool. It is a complete operating structure built for your specific model.
Do I have to join for a full year?
Yes. The 90 Day CEO OS® is designed to compound over time. The first 90 days is foundation. The second is optimization. The third and fourth quarters are where major momentum shifts happen. Members who stay for 12 months consistently report the most significant results. One quarter shows you what’s possible. A full year changes your business.
I've been to a CEO Retreat. Can I still use my credit?
Yes. Past CEO Retreat attendees get a $500 credit toward their membership. Please check your email for your code or send us a message at hello@theceocollective.com
How does the Collective approach AI?
As a tool, not a replacement for the judgment and relationships your clients are paying for. We talk through what it’s good for, what it should never replace, and how to use it without eroding client trust. Read our Human First AI statement.
Is this right for me given current economic uncertainty?
Uncertain times are precisely when a framework for decision-making becomes most valuable. When you have a 90-day plan, documented values, and a clear revenue model, you move from reacting to every headline to responding from strategy. Members consistently report the planning rhythm is most valuable during seasons of instability.
Can I talk to Racheal before I join?
Yes. Book a 30-minute call if you want to talk through whether it’s a fit. If you’d rather get to know Racheal’s thinking first, start with The Matriarchy Would Never series on Promote Yourself to CEO®.
If you’ve hit the ceiling of what doing it alone can build — this is what comes next.
Enrollment for the November cohort closes Friday, October 30. There are 12 Solo CEO spots and 4 Scaling CEO spots, and your Strategy Review happens in November so you can walk into the December CEO Retreat ready to plan 2027. If this is the year your business starts working as hard as you do, we’d love to support you!
Still deciding? If you like to get to know someone’s thinking before you commit, start with The Matriarchy Would Never series on Promote Yourself to CEO®, or book a 30-minute call with Racheal to talk it through.
Earnings Disclaimer: We’ve taken every effort to ensure we accurately represent The CEO Collective and the ability of this service to help you grow your business and improve your life. Each person’s results will vary. You alone are responsible for your actions and results, which are dependent on personal factors including your skill, knowledge, ability, dedication, business savvy, network, and financial situation, to name a few. There is no promise or representation that you will make a certain amount of money, or any money, as a result of using our programs and services. Any earnings, revenue, or income statements are strictly estimates and there is no guarantee that you will make these levels yourself. If you have any questions, please contact our customer support team at hello@theceocollective.com
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