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The CEO Collective®
Basically… your business feels like herding kittens.
You’re making real money. You have real clients. You’ve built something and it’s kinda working.
In reality – it feels like you are the only thing holding it together. Like if you slow down, even for a week, everything stops.
That’s not a you problem. That’s a systems problem. And it has a solution.
What’s Actually Going On
You’ve built an expert business.
Here’s what nobody tells you about what happens next.
You’re already past $100K. Maybe you’re at $250K, $500K… even more. You have clients who love you. You have real expertise. By every external measure, you have succeeded. And yet…
You feel maxed out – like growing without working more hours seems impossible
You can’t take more than a few days off without checking in constantly
You’re spending more time running the business than doing the work you love
You’ve tried hiring help, but somehow you’re still the bottleneck
🤦🏽♀️ Your to-do list runneth over and your calendar is full before the week starts
You feel like the best-kept secret in your industry – and aren’t sure why
You feel maxed out – like growing without working more hours seems impossible
You can’t take more than a few days off without checking in constantly
You’re spending more time running the business than doing the work you love
You’ve tried hiring help, but somehow you’re still the bottleneck
🤦🏽♀️ Your to-do list runneth over and your calendar is full before the week starts
You feel like the best-kept secret in your industry – and aren’t sure why
This is what we call the messy middle. You have enough success that the old “hustle your way through it” approach clearly isn’t going to work anymore. But you don’t quite have the resources, the infrastructure, or the clarity to take the next step.
You’re making enough to know you need a team. But your business doesn’t have enough infrastructure yet to make a team actually work. Chicken. Egg. Chaos.
The answer isn’t more hustle. You can throw money at the problem…
but that’s just hiring cowboys to herd kittens.
the startup trap
You’re not stuck. You’re in the messy middle.
Here’s the honest thing about the startup years: you had to say yes to everything.
You had to test a lot of offers. Try a lot of marketing channels. Experiment with pricing. Work with a lot of different kinds of clients. Figure out what actually sells and who actually wants it.
That was the work. That’s how you found product-market fit. That’s why you’re here.
And it is also the exact trap most established business owners get stuck in – for years.
Because every new tactic is getting just enough success to feel like it might be the thing. Every new offer gets just enough interest to feel like it’s worth keeping. Every new platform gets just enough traction to feel like quitting it would be giving up too soon.
So you keep adding. And adding. And adding. And every single one of those things – individually – feels reasonable to hold onto.
The startup stage and the scale up stage are running two completely different playbooks. Most women I talk to in the messy middle are still running the startup playbook on a business that’s outgrown it.
The Startup Stage
The Scale Up Stage
i’ve been where you are right now…
Here’s what this looked like in the first 12 years of my business.
A NOTE BEFORE I SHARE THIS
I’m not telling you this as a blueprint to copy. What worked for me in 2010 or 2014 or 2016 would not land the same way in 2026 – the market was different, the online coaching and consulting industry was brand new, podcasts were a new format, social media was still in a growth window. The specific tactics aren’t the point.
I’m sharing it because it illustrates a principle that hasn’t changed: at some point, you stop testing everything and start drilling down on the few things that already work. That part is timeless. What those few things are for you – that’s going to be different from what they were for me, and that’s why I do a Strategy Review with every single new member.
When I first got started in 2008, I experimented with everything. I blogged. I spent hours trying to figure out SEO. I ran telesummits back when that was the thing. I tested every marketing tactic I could find.
Then I noticed something: the clients who actually paid me weren’t coming from SEO or blog posts. They were coming from podcast interviews – thirty to sixty minutes of someone’s full attention, where I could actually teach, show my thinking, and build trust. So I went all in on ONE core attract strategy.
In 2014, I launched a free challenge called Fired Up & Focused. It worked so well I turned it into a podcast series – 22 episodes. Then I pulled the transcripts and turned them into my first book. One piece of content. Three assets. All pointing to the same place.
The podcast became Uncomplicate Your Business, then in 2020 it became Promote Yourself to CEO – same show, same host, just refined over a decade.
My signature offer during that entire period was Sweet Spot Strategy – one twelve-week group coaching program I ran for ten years, from 2010 to 2019. In 2020, I retired it and launched The CEO Collective®, because I wanted to work closer with my clients.
My entire business at a glance
Now all roads lead to The CEO Collective.
Today my business has multiple offers at multiple levels of access. But I didn’t build those to grow. I built those after the core was already running without me. The smaller offers exist because the foundation can hold them. Every one of them still points back to the same place: the CEO Collective.
That’s the order: Simplify first. Amplify second.
The order is the same for every business I’ve worked with. The specifics – which offer, which marketing channel, which standardization, which SOPs – are always different. That’s what the Strategy Review is for.
Most women I talk to are trying to do it in reverse – adding more offers, more platforms, more content, more customization, hoping one of them unlocks the next level.
Scaling is not about adding. It is about subtracting everything that isn’t already working, then going deeper on what is. One signature offer that drives the majority of your revenue. One marketing channel you are actually excellent at. One sales process that converts reliably. One client experience so refined it generates its own referrals.
The businesses you are looking at with envy – the ones that look omnipresent? They didn’t get there by doing everything. They got there by doing one thing exceptionally well for long enough that the foundation could hold more.
Here’s the honest part: slowing down to simplify feels like going backward. Letting go of offers that are working a little feels like leaving money on the table. Committing to one marketing channel feels risky when you’ve been hedging across five.
This is your growth edge. And growth edges are uncomfortable – they require you to make CEO decisions before you have proof they’ll work, before you feel fully ready, before the self-trust is there.
You don’t need to make these calls alone. That’s what The CEO Collective® is for.
The SOLUTION
Introducing The CEO Collective®
A 12-month operating system and leadership mentorship for service-based women entrepreneurs at $100K-$1M – ready to run your business with clarity, not chaos.
The CEO Collective® is not a course. It’s not a peer community. It’s not a marketing tactics program. It is a proven, registered operating system – the 90 Day CEO Operating System® – implemented inside a 12-month mentorship experience with quarterly planning retreats, weekly strategy support, and a community of women who understand exactly where you are.
This framework has been pressure tested across 80+ live CEO Retreats and thousands of service-based business owners – through recessions, chronic illness, caregiving, grief, and a global pandemic. It holds.
The 90 Day CEO Operating System® Framework
Five pillars. Built for the business you’re actually running.
01 · Vision & Values · THE FOUNDATION
Your vision is where you’re headed. Your values are the rules of the road. Without both documented and actively used, every decision is a negotiation from scratch. With them, you have a filter – and a team that can align behind something bigger than your personal revenue targets.
02 · CEO Leadership · LEAD YOURSELF & OTHERS
Your business will not grow past your current level of leadership. This pillar covers your habits, boundaries, communication, decision-making, and ability to ask for and receive support – including unlearning the toxic leadership patterns so many of us absorbed before we knew better.
03 · Client Growth Engine™ · MARKETING · SALES · CX
Attract → Engage → Nurture → Invite → Delight. For a relational service business, this does not mean funnels, paid ads, or a content team. It means a repeatable system for generating referrals, converting warm conversations, and delivering a client experience so exceptional that renewal and word-of-mouth are built in. Build the assets once. Your team runs it. When this is working, you can predict your revenue within 10% every single month.
04 · Team Growth Engine™ · SELF-DIRECTED TEAM
For most service-based businesses at this stage, this means a 2–5 person team – not a 20-person content operation. Recruit, hire, onboard, and lead that small team so they take real ownership of their roles. Not task-completers who wait for your instructions – a team that makes decisions, grows their skills, and earns a genuine career trajectory. Approached from an equitable lens: you are not extracting labor. You are building an organization that outlasts any individual in it – including you.
05 · 90-Day Planning Rhythm · CLARITY EVERY QUARTER
Every quarter you step away to review your vision and build your next plan. Every week, a CEO Date. Every month, assessed against results. This is how “do the work once and rinse and repeat” actually gets implemented – and how your business becomes compoundingly more efficient, quarter after quarter.
The 90 Day CEO Operating System®
Five interconnected pillars. None optional. All of them compound.
Tested across 80+ CEO Retreats · 2,500+ business owners · 15+ years
The 90 Day CEO Operating System® Framework
Five pillars. Built for the business you’re actually running.
01 · Vision & Values · THE FOUNDATION
Your vision is where you’re headed. Your values are the rules of the road. Without both documented and actively used, every decision is a negotiation from scratch. With them, you have a filter – and a team that can align behind something bigger than your personal revenue targets.
02 · CEO Leadership · LEAD YOURSELF & OTHERS
Your business will not grow past your current level of leadership. This pillar covers your habits, boundaries, communication, decision-making, and ability to ask for and receive support – including unlearning the toxic leadership patterns so many of us absorbed before we knew better.
03 · Client Growth Engine™ · MARKETING · SALES · CX
Attract → Engage → Nurture → Invite → Delight. For a relational service business, this does not mean funnels, paid ads, or a content team. It means a repeatable system for generating referrals, converting warm conversations, and delivering a client experience so exceptional that renewal and word-of-mouth are built in. Build the assets once. Your team runs it. When this is working, you can predict your revenue within 10% every single month.
04 · Team Growth Engine™ · SELF-DIRECTED TEAM
For most service-based businesses at this stage, this means a 2–5 person team – not a 20-person content operation. Recruit, hire, onboard, and lead that small team so they take real ownership of their roles. Not task-completers who wait for your instructions – a team that makes decisions, grows their skills, and earns a genuine career trajectory. Approached from an equitable lens: you are not extracting labor. You are building an organization that outlasts any individual in it – including you.
05 · 90-Day Planning Rhythm · CLARITY EVERY QUARTER
Every quarter you step away to review your vision and build your next plan. Every week, a CEO Date. Every month, assessed against results. This is how “do the work once and rinse and repeat” actually gets implemented – and how your business becomes compoundingly more efficient, quarter after quarter.
The 90 Day CEO Operating System®
Five interconnected pillars. None optional. All of them compound.
Tested across 80+ CEO Retreats · 2,500+ business owners · 15+ years
your personalized onboarding experience
We Start By Popping The Hood of Your Business
When you join, the first thing I do is roll up my sleeves so I can get to know you and your business.
I personally read every new member intake. I subscribe to your newsletter. I look at your website, your offers, your marketing channels, your pricing. I pop the hood of your business before we ever get on a call – so when we do, I’m not asking you to catch me up. I’m already in.
Then we meet 1:1 for your Strategy Review.
This is not a vision-casting call. It is me, looking at your actual business, asking the questions that reveal where the real leverage is and identifying the specific places where small changes will create the most momentum in your first 90 days.
After our call, I personally write your custom CEO Strategy Playbook.
Not a template. Not a worksheet. Not a form my team fills in. A document I write myself, for your specific business.
EVERY CEO STRATEGY PLAYBOOK INCLUDES
50+ pages of recommended strategy, tailored to your business.
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Then every 90 days, when you build your next quarterly plan at the CEO Retreat, I personally review that too. If I can see a bottleneck before you walk into it, I want to flag it. If there’s a training that will accelerate your implementation, I want to point you to it directly rather than making you find it.
This is the part of The CEO Collective® that takes a significant amount of my time — and it’s my favorite part.
The best strategy is designed for your life and your business, not a cookie cutter, one-size-fits-all roadmap. And no amount of content in a vault will ever replace someone who has read your intake, studied your offers, and written a playbook with you in mind. Get ready for me to ask all about you – your strengths, your enneagram, your astrological chart. It all helps me understand what actually works for you!
Your Year Inside the Collective
This is not a self-directed resource library.
It's a guided year of implementation.
Every month has a dedicated focus and a live coaching call (in addition to our weekly calls). in a. Four months are CEO Retreats - your quarterly planning days. The other eight each address one pillar of the 90 Day CEO OS®.
Your Weekly Rhythm
One focused hour to review your 90-day plan and set your top three priorities for the week.
Dedicated implementation time alongside other CEOs who are doing the work - not just talking about it.
Live laser coaching on your real business challenges. Your business, your situation, your next step.
24/7 access to your peer network and 15+ years of trainings, templates, and frameworks - organized by pillar.
Monthly Focus - Your Year at a Glance
What happens when you stay
Most members join thinking they'll do one year. Most stay because the results keep compounding.
The first 3–6 months are about building the foundation. Months 6–12 are where momentum builds. Year 2 is where members start truly stepping back as their team and systems take over.
Every month, Racheal sits down with one long-tenured member for a CEO Conversation - a fireside chat about what it really looks like to implement this framework over time. Every member gets access to listen in. And for our most senior alumni, the intimate Visionary CEO mastermind is where the deepest work happens. The container grows with you.
Your Year Inside the Collective
This is not a self-directed resource library.
It's a guided year of implementation.
Every month has a dedicated focus and a live coaching call (in addition to our weekly calls). in a. Four months are CEO Retreats - your quarterly planning days. The other eight each address one pillar of the 90 Day CEO OS®.
Your Weekly Rhythm
One focused hour to review your 90-day plan and set your top three priorities for the week.
Dedicated implementation time alongside other CEOs who are doing the work - not just talking about it.
Live laser coaching on your real business challenges. Your business, your situation, your next step.
24/7 access to your peer network and 15+ years of trainings, templates, and frameworks - organized by pillar.
Monthly Focus - Your Year at a Glance
What happens when you stay
Most members join thinking they'll do one year. Most stay because the results keep compounding.
The first 3–6 months are about building the foundation. Months 6–12 are where momentum builds. Year 2 is where members start truly stepping back as their team and systems take over.
Every month, Racheal sits down with one long-tenured member for a CEO Conversation - a fireside chat about what it really looks like to implement this framework over time. Every member gets access to listen in. And for our most senior alumni, the intimate Visionary CEO mastermind is where the deepest work happens. The container grows with you.
Choose Your Path
Two ways to join The CEO Collective®
Both tiers start the same way: your first 30 days are a onboarding and adeep-dive strategy intensive with Racheal. She pops the hood on your business, identifies where you’re leaving leverage on the table, and designs a Custom CEO Strategy Playbook built specifically for you. That playbook becomes the foundation for everything you implement over the next 12 months.
The difference between tiers is your stage of business and how much direct access to Racheal you want beyond that.
Not sure which tier is right for you? Book a 30-minute call with Racheal →
Solo CEO
$500
per month
Or $5,000/year — save $1,000
For CEOs at $100K–$250K building
the foundation, running lean or solo
Scaling CEO
$1,000
per month
Or $10,000/year — save $2,000
For CEOs at $250K+ building a team,
ready for direct access to Racheal
Choose Your Path
Two ways to join The CEO Collective®
Both tiers start the same way: your first 30 days are a onboarding and adeep-dive strategy intensive with Racheal. She pops the hood on your business, identifies where you’re leaving leverage on the table, and designs a Custom CEO Strategy Playbook built specifically for you. That playbook becomes the foundation for everything you implement over the next 12 months.
The difference between tiers is your stage of business and how much direct access to Racheal you want beyond that.
Not sure which tier is right for you? Book a 30-minute call with Racheal →
Solo CEO
$500
per month
Or $5,000/year — save $1,000
For CEOs at $100K–$250K building
the foundation, running lean or solo
Scaling CEO
$1,000
per month
Or $10,000/year — save $2,000
For CEOs at $250K+ building a team,
ready for direct access to Racheal
Is this right for you?
The CEO Collective® isn’t for everyone.
We designed this experience for a specific type of entrepreneur who is ready to step in and profit from the 90 Day CEO OS® framework. Read both sides honestly.
Not for you if…
You're still pre-revenue with no tested offer or paying clients
You want a silver-bullet tactic, a viral formula, or someone to do your marketing for you
You're running a high-volume online course or e-commerce business
You're not willing to slow down long enough to build systems
You want maximum revenue without regard for how your team or clients are doing
You're looking for someone to hand you a plan without doing the work of implementing it
You've fully bought into overhyped funnels, 47-step marketing tactics, and internet guru culture — and aren't ready to unlearn it. We're not a deprogramming service.
You do not believe that Black lives matter, that all love is love, or that every woman deserves a seat at the table regardless of her race, religion, orientation, or background. This community is not for you — and we will protect our members accordingly.
Built for you if…
You're a coach, consultant, or service provider who sells your expertise — and you have paying clients already
You're running a service-based business at $100K–$1M and ready to build real infrastructure
You've grown on referrals but need a repeatable system to bring in clients consistently
You are the bottleneck — answering every question, doing the admin, and know you need to get out of your own way
You want a self-managing team so you can focus on the work only you can do
You know systems are your Achilles heel — and you're finally ready to fix that
Planning sounds great in theory but sticking to it has never worked — until now
You believe success should be shared — by you, your team, your clients, and your community
You want a business that could survive the hardest months of your life with grace
Not for you if…
You're still pre-revenue with no tested offer or paying clients
You want a silver-bullet tactic, a viral formula, or someone to do your marketing for you
You're running a high-volume online course or e-commerce business
You're not willing to slow down long enough to build systems
You want maximum revenue without regard for how your team or clients are doing
You're looking for someone to hand you a plan without doing the work of implementing it
You've fully bought into overhyped funnels, 47-step marketing tactics, and internet guru culture — and aren't ready to unlearn it. We're not a deprogramming service.
You do not believe that Black lives matter, that all love is love, or that every woman deserves a seat at the table regardless of her race, religion, orientation, or background. This community is not for you — and we will protect our members accordingly.
Built for you if…
You're a coach, consultant, or service provider who sells your expertise — and you have paying clients already
You're running a service-based business at $100K–$1M and ready to build real infrastructure
You've grown on referrals but need a repeatable system to bring in clients consistently
You are the bottleneck — answering every question, doing the admin, and know you need to get out of your own way
You want a self-managing team so you can focus on the work only you can do
You know systems are your Achilles heel — and you're finally ready to fix that
Planning sounds great in theory but sticking to it has never worked — until now
You believe success should be shared — by you, your team, your clients, and your community
You want a business that could survive the hardest months of your life with grace
Member Results
What our members have built
Service businesses across industries – chiropractic, financial planning, marketing, consulting, wellness, and more. All running relational businesses. All implementing the same operating system.
Your Questions
Answered.
How much time do I need each week?
The weekly rhythm — Monday CEO Date, Wednesday CoWorking, and the weekly Strategy Call — takes approximately three to four hours. Implementation of your plan typically takes another three to six hours, but most members find they’re replacing chaotic busy work with focused, high-leverage activity.
What kind of businesses does this work for?
Coaches, consultants, therapists, health practitioners, designers, event planners, bookkeepers, financial advisors, lawyers, copywriters, photographers, and any expert whose revenue comes from relationships and results — not volume and automation. If your clients know your name and your growth comes from referrals and reputation, this operating system was built for you.
What's the difference between Solo CEO and Scaling CEO?
Both tiers start with the same onboarding: a 1:1 Strategy Review with Racheal and a Custom Strategy Playbook. Solo CEO is for business owners at $100K–$250K running lean. Scaling CEO is for CEOs at $250K+ building a team — it adds quarterly 1:1s with Racheal, a Mastermind Day before every retreat, and the ability to bring their key team member. Scaling CEO is capped at 4–5 members per cohort due to the depth of 1:1 access.
What if I've tried planning systems before and they didn't stick?
Most planning systems stop at the goal list and were designed for businesses with large marketing budgets and content teams. The 90 Day CEO OS® was designed specifically for the relational service business. It includes the planning AND the weekly rhythm AND the community accountability AND the strategy support. It is not a tool. It is a complete operating structure built for your specific model.
Do I have to join for a full year?
Yes. The 90 Day CEO OS® is designed to compound over time. The first 90 days is foundation. The second is optimization. The third and fourth quarters are where major momentum shifts happen. Members who stay for 12 months consistently report the most significant results. One quarter shows you what’s possible. A full year changes your business.
Is this right for me given current economic uncertainty?
Uncertain times are precisely when a framework for decision-making becomes most valuable. When you have a 90-day plan, documented values, and a clear revenue model, you move from reacting to every headline to responding from strategy. Members consistently report the planning rhythm is most valuable during seasons of instability.
Your Questions
Answered.
How much time do I need each week?
The weekly rhythm — Monday CEO Date, Wednesday CoWorking, and the weekly Strategy Call — takes approximately three to four hours. Implementation of your plan typically takes another three to six hours, but most members find they’re replacing chaotic busy work with focused, high-leverage activity.
What kind of businesses does this work for?
Coaches, consultants, therapists, health practitioners, designers, event planners, bookkeepers, financial advisors, lawyers, copywriters, photographers, and any expert whose revenue comes from relationships and results — not volume and automation. If your clients know your name and your growth comes from referrals and reputation, this operating system was built for you.
What's the difference between Solo CEO and Scaling CEO?
Both tiers start with the same onboarding: a 1:1 Strategy Review with Racheal and a Custom Strategy Playbook. Solo CEO is for business owners at $100K–$250K running lean. Scaling CEO is for CEOs at $250K+ building a team — it adds quarterly 1:1s with Racheal, a Mastermind Day before every retreat, and the ability to bring their key team member. Scaling CEO is capped at 4–5 members per cohort due to the depth of 1:1 access.
What if I've tried planning systems before and they didn't stick?
Most planning systems stop at the goal list and were designed for businesses with large marketing budgets and content teams. The 90 Day CEO OS® was designed specifically for the relational service business. It includes the planning AND the weekly rhythm AND the community accountability AND the strategy support. It is not a tool. It is a complete operating structure built for your specific model.
Do I have to join for a full year?
Yes. The 90 Day CEO OS® is designed to compound over time. The first 90 days is foundation. The second is optimization. The third and fourth quarters are where major momentum shifts happen. Members who stay for 12 months consistently report the most significant results. One quarter shows you what’s possible. A full year changes your business.
Is this right for me given current economic uncertainty?
Uncertain times are precisely when a framework for decision-making becomes most valuable. When you have a 90-day plan, documented values, and a clear revenue model, you move from reacting to every headline to responding from strategy. Members consistently report the planning rhythm is most valuable during seasons of instability.
If you’ve hit the ceiling of what doing it alone can build — this is what comes next.
If this is the year that your business begins to work as hard as you do, join The CEO Collective now!
Not sure which tier is right for you? Book a 30-minute call with Racheal →
Earnings Disclaimer: We’ve taken every effort to ensure we accurately represent The CEO Collective and the ability of this service to help you grow your business and improve your life. Each person’s results will vary. You alone are responsible for your actions and results, which are dependent on personal factors including your skill, knowledge, ability, dedication, business savvy, network, and financial situation, to name a few. There is no promise or representation that you will make a certain amount of money, or any money, as a result of using our programs and services. Any earnings, revenue, or income statements are strictly estimates and there is no guarantee that you will make these levels yourself. If you have any questions, please contact our customer support team at hello@theceocollective.com
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