The CEO Collective®
Basically, your business feels like herding kittens.
You’re making real money. You have real clients. In reality, it feels like you are the only thing holding it together, and if you slow down, even for a week, everything stops.
That’s not a you problem. That’s a systems problem. And it has a solution.
A 12-month membership for women running service-based, relational businesses between $100K and $1M.
You’ve built a relationship-driven business. Here’s what nobody tells you about what happens next.
You’re already past $100K. Maybe you’re at $250K, $500K, even more. You have clients who love you. You’ve grown because your reputation drives referrals and word of mouth. By every external measure, you have succeeded. And yet:
You feel maxed out, like growing without working more hours seems impossible
You can’t take more than a few days off without checking in constantly
You’re spending more time running the business than doing the work you love
You’ve tried hiring help, but somehow everything still runs through you
Your to-do list runneth over and your calendar is full before the week starts
You feel like the best-kept secret in your industry, and aren’t sure why
This is what we call the messy middle. You have enough success that the old “hustle your way through it” approach clearly isn’t going to work anymore. But you don’t quite have the resources, the infrastructure, or the clarity to take the next step.
You’re making enough to know you need a team. But your business doesn’t have enough infrastructure yet to make a team actually work. Chicken. Egg. Chaos.
The answer isn’t more hustle. You can throw money at the problem, but that’s just like hiring cowboys to herd kittens.
In the startup stage, you had to say yes to everything.
You had to test a lot of offers. Try a lot of marketing channels. Experiment with pricing. Work with a lot of different kinds of clients. Figure out what actually sells and who actually wants it. That was the work. That’s how you found product-market fit. That’s why you’re here.
And it is also the exact trap many established business owners get stuck in for years. Every new tactic gets just enough success to feel like it might be the thing, so you keep adding. And adding. And adding.
The startup stage and the scale up stage run two completely different playbooks. Most women I talk to in the messy middle are still running the startup playbook on a business that’s outgrown it.
Where you’ve been
The Startup Stage
Test many marketing channels to figure out what works
Experiment with new offers every few months
Customize every project to learn what clients really need
Figure it out as you go
Do it all yourself, a one-woman show
Price based on what feels right this time
Goal: Find what works.
Where you’re going
The Scale Up Stage
Double down on the one or two channels that actually convert
Refine the signature offer that drives your revenue
Standardize the offer so it can be delivered without you
Document it so someone else can run it
Resource the team and build the SOPs before you hire
Price from a profitable, repeatable model
Goal: Simplify to amplify.
You don’t need to build an empire to have a successful, sustainable business.
When people hear “scale up,” they picture a bigger team, a bigger payroll and a bigger version of the same stress. That isn’t what we mean when we talk about scaling.
Most women in The CEO Collective® want a business that pays them well, funds the future they’re planning for, and runs on a small team they trust. Some want to grow. Some want to hold steady and stop carrying every decision in their heads. Both are good plans.
We help you grow the right-sized business based on your definition of success. Big enough to fund your life and your future without sacrificing your family, your health, or your desired lifestyle.
“I do not work for the sake of working. I do not work for this nebulous more. I work for enough.“
Founder, Savoir Financial · CEO Collective member
Simplify first. Amplify second.
Scaling isn’t about adding. It’s about subtracting.
Most women in the messy middle try to grow by adding: another offer, another platform, more content, more customization. Every one of those things works just enough to feel worth keeping, and together they’re what keeps you stuck.
The businesses that look omnipresent didn’t get there by doing everything. They got there by doing a few things exceptionally well for long enough that the foundation could hold more.
Letting go of what’s working a little feels like going backward. That’s your growth edge, and it means making CEO decisions before you feel fully ready. You don’t have to make them alone. That’s what The CEO Collective® is for.
The 90 Day CEO Operating System®
Five parts. One flywheel. Built for the business you’re actually running.
Tap any part of the flywheel, or any part on the right. Each one feeds the next, so the whole business speeds up.
Your personalized onboarding
We start by popping the hood of your business.
When you join, the first thing I do is roll up my sleeves so I can get to know you and your business. I personally read every new member intake. I subscribe to your newsletter. I look at your website, your offers, your marketing channels, your pricing. So when we get on a call, I’m not asking you to catch me up. I’m already in.
Then we meet 1:1 for your Strategy Review. This is not a vision-casting call. It’s me looking at your actual business, asking the questions that reveal where the real leverage is in your first 90 days.
After our call, I personally write and deliver your custom CEO Strategy Playbook within a week. Not a template. Not a worksheet. Not a form my team fills in. A document I create myself, for your specific business.
Every CEO Strategy Playbook includes
30+ pages of recommended strategy, tailored to your business.
Your 12-Month Goals
The three to five priorities we’re going to build toward, mapped to your specific stage of business.
A Marketing Mix review
People, Product, Process, Position, Price, and Promotion, with specific recommendations for each of the six.
Your Client Growth Engine™, mapped end to end
All five stages, with what to build, what to fix, and what to simplify.
Curated resources from the CEO Vault
The exact trainings, templates, and tools matched to what you’re working on.
My personal recommendations
The low-effort, high-impact moves I would make first if this were my business.
Then every 90 days, I personally review your next quarterly plan too. This is the part that takes a significant amount of my time, and it’s my favorite part.
Your year inside the Collective
This is not a self-directed resource library. It’s a guided year of implementation.
Every month has a dedicated focus and a live coaching call, in addition to our weekly calls. Four months are CEO Retreats, your quarterly planning days. The other eight each focus on one part of the 90 Day CEO OS® flywheel.
Your weekly rhythm · all times Eastern
MON · 10AM | 12PM ET
CEO Dates with Erica
One focused hour to review your 90-day plan and set your top three priorities for the week.
WED · 10AM | 12PM ET
CoWorking with Erica
Dedicated implementation time alongside other CEOs who are doing the work, not just talking about it.
THURS · 12PM ET
Strategy & Support with Racheal
Live laser coaching on your real business challenges. Recorded, so you can catch the replay.
ALWAYS ON
Community + CEO Vault
24/7 access to your peer network and 15+ years of trainings, templates, and frameworks, organized by each part of the flywheel.
Monthly focus · your year at a glance
Most members join thinking they’ll do one year. Most stay because the results keep compounding.
Every month, Racheal sits down with one long-tenured member for a CEO Conversation, a fireside chat about what it really looks like to implement this framework over time.
What happens after you join
Join now. Walk into 2027 with a plan.
- 1
November
Join in November
Get your welcome checklist inside the community and complete your intake, so Racheal can study your business before you meet.
- 2
Right after you join
Strategy Review
Your 1:1 Strategy Review with Racheal.
- 3
7–10 days later
Your Playbook
Your custom CEO Strategy Playbook arrives.
- 4
December
CEO Retreat
Build your first 90-day plan, in Richmond on Fri, Dec 4, or virtually on Fri, Dec 11.
Onboarding is capped because Racheal does every Strategy Review herself. When the spots are filled, the next cohort opens in the new year.
Join The CEO Collective®. Your year starts with a playbook.
Your first 30 days are onboarding and a deep-dive strategy intensive with Racheal. She pops the hood on your business, identifies where you’re leaving leverage on the table, and designs a Custom CEO Strategy Playbook built specifically for you. That playbook becomes the foundation for everything you implement over the next 12 months.
Not sure yet? Book a 30-minute call with Racheal
Or $5,000 a year, and save $1,000
- 1:1 Strategy Review with Racheal
- Custom CEO Strategy Playbook
- Quarterly CEO Retreats, virtual or in person in Richmond, VA
- Monthly 90 Day CEO Operating System® group coaching calls
- Weekly Monday CEO Dates with Erica
- Weekly Wednesday CoWorking
- Weekly Strategy & Support Calls with Racheal
- 24/7 Community & Member Directory
- Full CEO Vault access
The CEO Collective® isn’t for everyone.
We designed this experience for a specific type of entrepreneur who is ready to step in and profit from the 90 Day CEO OS® framework. Read both sides honestly.
Built for you if
You’re a coach, consultant, or service provider who sells your expertise, and you already have paying clients
You’re running a service-based business at $100K–$1M and ready to build real infrastructure
You want a business that pays you well at the size you choose, not a bigger one for its own sake
You’ve grown on referrals but need a repeatable system to bring in clients consistently
Every question, approval, and admin task still runs through you, and you know you need to get out of your own way
You want a self-managing team so you can focus on the work only you can do
You know systems are your Achilles heel, and you’re ready to fix that
Planning sounds great in theory, but sticking to it on your own has never worked
You believe success should be shared by you, your team, your clients, and your community
You value diversity of background, of industry, and of lived experience, because you believe diversity is valuable in and of itself
You want a business that could survive the hardest months of your life with grace
Not for you if
✕ You’re still pre-revenue with no tested offer or paying clients
✕ You want a silver-bullet tactic, a viral formula, or someone to do your marketing for you
✕ You’re running a high-volume online course or e-commerce business
✕ You’re not willing to slow down long enough to build systems
✕ You want maximum revenue without regard for how your team or clients are doing
✕ You’re looking for someone to hand you a plan without doing the work of implementing it
✕ You’ve fully bought into 47-step marketing tactics and internet guru culture, and you aren’t ready to unlearn it. We’re not a deprogramming service.
✕ You do not believe that Black lives matter, that all love is love, or that every woman deserves a seat at the table regardless of her race, religion, orientation, or background.
✕ You support MAGA or Christian nationalism. MAGA and Christian nationalism have no place here.
Hear from our community of CEOs.
Service businesses across industries: chiropractic, financial planning, marketing, consulting, wellness, and more. All running relational businesses. All implementing the same operating system.
Dr. Lisa Griffith
RVA Chiro & Wellness · Richmond, VA
MATERNITY LEAVE · WRIST SURGERY · 24 WEEKS AWAY
“I was able to just be off and focus on myself, my family, and my recovery. My business kept running. That’s what I came here to build.”
Gabi Day
Brightbody & Hype Ma’am · Richmond, VA
BUILT TWO BUSINESSES WITH NEWBORN TWINS
“The container held. The contents shifted. The business kept moving, through COVID, through flares, through all of it.”
Adrienne Loker
Founder · Seeking Depth to Recovery
BUSINESS HELD THROUGH THE WORST YEAR
“We weathered every single one of those storms, and the business is still standing. When the ground shifts, your infrastructure either holds or it doesn’t. Ours held.”
Mia Henry
Founder · Freedom Lifted
REVENUE NEARLY DOUBLED, SAME HOURS
“I shifted from doing everything to leading strategically, and my revenue nearly doubled in year one without adding more hours to my week.”
Amanda Edgar, PhD
Founder · Page & Podium
ZERO CLIENTS FROM THIRD-PARTY PLATFORMS
“Fast forward two years: how many of your clients are coming from the third-party site? Zero. The growth that followed was exponential.”
Elise Arsenault
Founder · The Great Audiobook Adventure
900 ACTORS TRAINED IN 5 YEARS
“I had outgrown everything I had. The CEO Collective gave me the infrastructure to scale what I’d built, and help 900 actors do what I did.”
Frequently asked questions.
When does it start, and what happens after I join?
After you join, you’ll get your welcome checklist and intake in the community, then book your 1:1 Strategy Review with Racheal. Your custom CEO Strategy Playbook arrives 7–10 days after that call. Then you’ll build your first 90-day plan at the next CEO Retreat, in person in Richmond or virtually.
What times are the calls? Are they recorded?
All times are Eastern. Monday CEO Dates and Wednesday CoWorking with Erica run at 10:00 am and again at 12:00 pm, so you can pick the time that fits your day. These are live working sessions, so they aren’t recorded. Thursday Strategy & Support with Racheal is at 12:00 pm and is recorded, so you can watch the replay if you miss it live.
How much time do I need each week?
The weekly rhythm (Monday CEO Date, Wednesday CoWorking, and the weekly Strategy & Support Call) takes approximately three to four hours. Implementation of your plan typically takes another three to six hours, but most members find they’re replacing chaotic busy work with focused, high-leverage activity.
Is there a revenue minimum? Am I big enough?
There’s no income threshold. Members join anywhere from $100K to $1M, and many come in around $200K–$350K. That’s often the point where you’re no longer working completely alone but haven’t decided what kind of team you want. If you have paying clients, an offer that works, and a business that’s starting to outgrow you, you’re in the right place. And you don’t have to call yourself a CEO yet. That’s part of what the year is for.
I’m not trying to build a big business. Is this still for me?
Yes. Most members aren’t trying to build an empire. They want a business that pays them well, runs on a small team they trust, and leaves room for the rest of their life. Your Strategy Review starts with what you want your business to be. Bigger is an option, not the assumption.
What kind of businesses does this work for?
Coaches, consultants, therapists, health practitioners, designers, event planners, bookkeepers, financial advisors, lawyers, copywriters, photographers, and any service business whose revenue comes from relationships and results, not volume and automation. If your clients know your name and your growth comes from referrals and reputation, this operating system was built for you.
What if I’ve tried planning systems before and they didn’t stick?
Most planning systems stop at the goal list and were designed for businesses with large marketing budgets and content teams. The 90 Day CEO OS® was designed specifically for the relational service business. It includes the planning AND the weekly rhythm AND the community accountability AND the strategy support. It is not a tool. It is a complete operating structure built for your specific model.
Do I have to join for a full year?
Yes. The 90 Day CEO OS® is designed to compound over time. The first 90 days is foundation. The second is optimization. The third and fourth quarters are where major momentum shifts happen. One quarter shows you what’s possible. A full year changes your business.
How does the Collective approach AI?
As a tool, not a replacement for the judgment and relationships your clients are paying for. We talk through what it’s good for, what it should never replace, and how to use it without eroding client trust. Read our Human First AI statement.
Is this right for me given current economic uncertainty?
Uncertain times are precisely when a framework for decision-making becomes most valuable. When you have a 90-day plan, documented values, and a clear revenue model, you move from reacting to every headline to responding from strategy. Members consistently report the planning rhythm is most valuable during seasons of instability.
Can I talk to Racheal before I join?
Yes. Book a 30-minute call if you want to talk through whether it’s a fit. If you’d rather get to know Racheal’s thinking first, start with The Matriarchy Would Never series on Promote Yourself to CEO®.
If you’ve hit the ceiling of what doing it alone can build, this is what comes next.
Enrollment for the November 2026 cohort now open. Your Strategy Review happens in your first weeks, so you can walk into the next CEO Retreat ready to plan. If this is the year your business starts working as hard as you do, we’d love to support you!
Still deciding? If you like to get to know someone’s thinking before you commit, start with The Matriarchy Would Never series on Promote Yourself to CEO®, or book a 30-minute call with Racheal to talk it through.