If you are the system,
then you are also the ceiling™.
The CEO Collective® is where established service-based women entrepreneurs build the systems, team, and planning rhythm that turn a good business into an unshakable one.
Built from scratch for the business you’re actually running.
Not adapted from an online business playbook. Not borrowed from a Fortune 500 framework. Not based in MBA academic theory.
The 90 Day CEO Operating System® was designed specifically for high-trust, relational service businesses and pressure-tested across 80+ live CEO Retreats and 350+ small businesses in multiple industries.
Small businesses with a documented growth framework are 60% more likely to hit their revenue and profit goals than businesses operating without one.
That’s what happens when you can see the big picture of your business and understand each component clearly enough to make surgical decisions about what to fix.
VISION & VALUES
The foundation that makes every other decision easier.
Without a documented vision and values that actually operate as decision-making filters, every choice is a negotiation from scratch. With them, your team has something to align behind that’s bigger than your income goals and you have a way to build a business that reflects what you actually believe.
CEO LEADERSHIP
Your business will not grow past your capacity to stay grounded when things go sideways.
Leadership is your ability to manage your own energy before you manage the energy of others – to handle client challenges, team conflict, and things outside your control without defaulting to panic, anger, shutdown, or retreat.
This is where we do deep inner work: habits, boundaries, communication, conflict resolution, decision-making, and the ability to ask for and receive support – including unlearning the toxic leadership patterns that prevail in traditional business circles.
CLIENT GROWTH ENGINE™
Stop starting from zero every quarter.
A repeatable system for attracting, nurturing, and converting the right clients – without depending on ads, viral content, or a full-time content team. When it’s working, you can predict your revenue within 10% every month. Built once. Run by your team.
TEAM GROWTH ENGINE™
Hire a team that takes ownership, not orders.
For most service businesses at this stage, that means 2-5 key team members – not a 20-person operation. This pillar shows you how to attract and lead a small but mighty team that makes decisions, grows their skills, and genuinely wants to grow with you.
90-DAY PLANNING RHYTHM
How ambitious intentions become actual infrastructure.
The 90-day cycle is the heartbeat of the entire system. Every quarter, you plan. Every week, you implement. Every month, you assess against results. It’s how your business compounds results, quarter after quarter, year after year.
The 90 Day CEO Operating System®
Five interconnected pillars. None optional. All of them compound - quarter after quarter, year after year.
Our longest-tenured members are still finding new layers in year three and four. This is not a curriculum. It is an operating system.
I ran this business on five hours a week while I was the full-time caregiver for my mother.
For almost a full year, I stepped away from nearly every operational role in my business so I could care for my mom.
This included a major move to memory care for her, senior living for my dad, selling their home… followed by months on hospice and ultimately my mother’s death in December 2025 after decades of living with a Traumatic Brain Injury and years of rapidly advancing dementia.
I sat down with my team and made surgical decisions about what would run and what would pause – mapping every system, identifying what my team could own completely without me.
My business kept running. My team kept showing up. My clients kept getting results.
Not because I got lucky. My business did exactly what I designed it to do as a caregiver to a disabled elderly parent, working mom of 3 kids, and managing my own chronic health challenges.
This is the most honest proof I have for what “life-proof business design” actually means. Not so you can work five hours a week and drink margaritas at the beach (but that sounds amazing).
So that if you ever need to keep your business running without you so you can prioritize your life, your health, or your family, you can.
AND IT’S NOT JUST ME
“The businesses our members build aren’t just financially successful. They’re designed to handle anything – surgery, new motherhood, grief, starting over.
That is what an unshakable business looks like.”
CEO of Laura H. Baxter Soil Cosulting · CEO of The CEO Collective® · 2 Generations of Small Business Ownership
The system Racheal teaches is the same system she runs her business on. It's based in over 5 generations of small business ownership while navigating raising families and caregiving. That's not a marketing claim - it's decades of real lived experience.
WHAT OUR MEMBERS BUILD
Not just businesses that survive things.
Businesses designed to handle anything.
When she needed 12 weeks away
“The coverage doctor, the SOPs, the templates — it was all already built out. A last-minute need for coverage didn’t turn into an emergency.”
Dr. Lisa Griffith · Prenatal Chiropractor, Richmond VA
Built a 5-room practice with a team of 6. Created full coverage protocols so the practice runs without her – through surgery, maternity leave, and anything else life brings.
When her team almost collapsed
“”I would’ve collapsed last spring. The systems we built inside the Collective are what kept us standing.””
Adrienne Loker · Founder, Seeking Depth to Recovery
Stabilized a 4-clinician group therapy practice through a year that included losing a key team member, a clinician’s emergency surgery, and her father’s death. Rebuilt hiring around a values framework, created shared retention metrics, and built the infrastructure that held the practice together when everything else was hard.
When she became a new mom to twins
“The contents are static, but the container can be flexible. I decided once, very intentionally, about what the year would look like.”
Gabi Day · CEO, Bright Body + Hype Ma’am
3–4x revenue growth over three years. Built a full team and launched a second business — while navigating new motherhood with newborn twins.
When she needed the business to work in 20 hours a week
“I could be working 40 or 60 hours a week. I chose not to. And the way I designed this business, I don’t have to.”
Carla Titus · Fractional CFO, Wealth & Worth Within
Replaced her corporate salary and exceeded it — working 20 hours a week by design, with quarterly planning actually happening every single quarter.
WHERE DO YOU START?
There’s a path in. Take the one that fits where you are.
Free Download
The Weekly CEO Date Checklist
One hour every week saves ten. The Weekly CEO Date is how six-figure service business owners review their numbers, set their priorities, and stay on track with their 90-day plan – without letting small problems snowball.
Free · 300+ Episodes
Promote Yourself to CEO® Podcast
The go-to podcast for relational service businesses — planning, pricing, team building, leadership, and doing business on your own terms. No opt-in required. Start wherever you are.
Paid · Quarterly
The CEO Retreat
A focused half-day to build your complete 90-day plan — virtual or in-person in Richmond, VA. Real decisions. A real plan. A room of women building the same kind of business you are.
Signature Program
The CEO Collective®
The full operating system — 12 months of community, coaching, quarterly retreats, and complete 90 Day CEO OS® implementation. When you’re ready to build the infrastructure that makes everything else possible.
WHEN YOU’RE READY
You’ve been building something real.
It’s time it worked as hard as you have.
The CEO Collective® is for women and femme entrepreneurs who are done outpacing their own infrastructure and ready to build a business that grows with clarity, runs without chaos, and holds up to whatever life brings.