The world of marketing and sales is shifting. Some of the strategies you’ve used may not be as effective as they used to be (or work at all anymore).
But one thing does remain the same: visibility. One of your biggest jobs as CEO is getting the word out about your offers, products, programs, and services. And giving yourself a little experiment or challenge can help you get more eyeballs on your business.
CEO Collective member Megan Gersch is incredible at getting visibility! She ran a challenge for herself on Tik Tok, and what started as a goal of 100 turned into over 262 potential clients that sparked a lot of momentum for her bold brand and website design company for creatives.
In this episode of Promote Yourself to CEO, we kick off a new podcast series about visibility for small businesses. Today, you’ll hear Megan describe her experiment and learn about how doing a similar challenge can help you gain visibility and insight into what your potential clients are actively looking for.
On this episode of Promote Yourself to CEO:
6:28 – What is Megan’s approach when helping people create a brand that stands out? She reveals the common mistake too many make with their branding.
10:32 – Megan talks about her experiment with doing website design reviews on Tik Tok. What were the two biggest issues she found?
15:39 – Megan discusses the impact of her experiment on her business and how she feels about using it as a promotional technique.
20:22 – Megan shares how she got visibility through two other avenues and why Tik Tok has been such a great strategy for her business.
25:40 – The amount of creative business assets you need can be a challenge. How does Megan’s VIP day strategy help you launch in days instead of months?
28:55 – What has it been like for Megan inside of The CEO Collective? How has she and her business benefited and changed?
Mentioned in How a Visibility Experiment Can Help Jumpstart or Grow Your Business with Megan Gersch
- Megan’s website and Tik Tok
- Help a Reporter Out (HARO)
- “How 100 Conversations Can Transform Your Business with Tami Hackbarth”
- “How 100 Conversations Helped Mado Hesselink Find Her Dream Clients”
- The CEO Collective
Racheal Cook: When was the last time that you talked to 10 potential clients or 50 potential clients? What about 100 potential clients? Well, in this episode, I am talking to my client and friend Megan Gersch about a challenge that she ran simply as an experiment that ended up getting her in front of over 262 potential clients and getting a lot of momentum in her business.
Are you ready to grow from stressed-out solopreneur to competent CEO? You're in the right place. I'm your host, Racheal Cook, and I've spent more than 15 years helping women entrepreneurs sustainably scale their businesses. If you're serious about building a sustainable business, it's time to put the strategy, systems, and support in place to make it happen. Join me each week for candid conversations about stepping into your role as CEO, the hard lessons learned along the way, and practical profitable strategies to grow a sustainable business without the hustle and burnout.
Hey there, CEOs. I am so excited about this series we are putting together right now as I'm recording it about visibility for small businesses. Visibility is one of our biggest jobs as the owners of small businesses. We have to make our business visible. We have to make our offers, our products, programs, and services visible. We just have to get the word out there around our business.
Right now we are at this specific point in the world of marketing and sales where things are shifting a little bit. Visibility strategies that worked really well are maybe not working so well anymore. I wanted to bring in some of my colleagues, some of my clients, some of the people I am actively listening to about what is currently working right now when it comes to getting more visibility and more eyes on your business.
Today I am really excited to be talking with Megan Gersch. Megan is an incredible brand strategist and website designer who has just done absolutely beautiful work for her clients. She is the person who when I think about really bold vibrant brands, I think of Megan. She does not do cookie-cutter design where everybody starts to look the same. She really has such an incredible eye for innovative, beautiful design.
She's also amazing at getting visibility for her small business. She's been working with us inside of The CEO Collective so I've gotten to see the result of a lot of her visibility experiments over the last year and I knew I wanted to invite her on to the podcast to talk about some of these experiments, some of these things she's been testing in order to increase the visibility for her website and branding business.
If you are a service-based business and you have ever wondered how can you get more eyes on your business, how can you get more people interested in the work that you're doing, I encourage you to listen in because while you may not do the exact same strategies that she has tested, that she has been experimenting with, you might get a little nugget, a little something you can take away, test, and play with and see if it helps get the ball rolling.
Ultimately, when we're thinking about visibility for small business owners, we really just want to make sure that the mindset of experimentation is part of our overall strategy because visibility strategies come and go, platforms come and go, things decrease in their effectiveness over time so we've always got to be nimble and willing to try things out and see how it actually works for us before we make the call over whether or not we're going to truly go after it 100%.
I love this conversation with Megan about how she has been doing these visibility experiments over on TikTok and I think you will walk away with a lot of insight. Even if you don't want to use TikTok or you aren't really a huge social media person, you will learn a lot about how you can get so much insight into what your potential clients are actively looking for so let's get into it.
Alright, thank you, Megan, for rejoining me after we accidentally deleted the first interview recording that we had. I'm so glad you're joining me for take two talking about what is going on in the world of visibility and some awesome wins that you have been seeing.
Megan Gersch: Yeah. Thank you so much for having me. I'm excited to chat with you.
Racheal Cook: Well, for anyone who doesn't know who you are, do you want to share a little bit about what you are up to in the world and what you do with your business?
Megan Gersch: Yeah, absolutely. I help creative visionaries attract their dream clients and make more sales in their business through unique and standout website design and branding design.
Racheal Cook: Yes, I think you are the person that now immediately comes to mind when I'm thinking people want a super bold, bright, not what everyone else's websites are looking like type of website. Some of the things that you have been creating and showcasing recently, the branding is so gorgeous and it just stands out so much, which is what most business owners want in their brand but then we keep seeing these websites and these brands that look like everybody else's.
I think this is such a huge problem, especially we're talking to women entrepreneurs here on Promote Yourself to CEO but I tend to feel like a lot of women entrepreneurs think about getting their brand together, they want to go after more visibility but then they start looking at everybody else's websites and they go to their designer and go, “Can you make me a site like this and this and this?”
That's how we end up with all these copycat sites that just look very much like beige and the same hat, the same beige background, the same look over and over again. What is your approach when you are helping people create that standout brand and the visuals that really help them differentiate themselves?
Megan Gersch: Yeah. First of all, thank you for the kind words. I do really appreciate that. One of the first steps, when I work with clients, is we will take a look at competitors and what other people are doing in the space.
But then a really important question that I like to drill down on is “Okay, well, how are you doing things differently than everybody else that we're seeing online? What is the thing maybe that's something within your core values, within your mission, or maybe it's the way that you're providing the service to your clients, what is that differentiating factor and how can we still provide the service that you are delivering but in a different way, in a way that really creates a niche of one for you?”
Racheal Cook: I think that is so important to consider because, again, we end up with so many copycat websites. When you're saying a niche of one, what are some of the practical types of things you think about when you're doing that.
Megan Gersch: A lot of it stems from, like I said, mission and core values, like what is really important to you? This is such an important piece to get clarity on before you even start with your branding. This is something that a lot of folks skip over in the beginning of their businesses.
But getting really clear on that, like why are you in business, what is your ultimate goal with helping people, and what it is that you stand for is going to help to drive all of these other components and really feed into the branding, the marketing, and every single piece of that process within your business.
Racheal Cook: Yeah. I think often, when people hear that they need to have a mission and values, it tends to turn into like a very business school type of exercise where it's like, “Okay, we're going to put together a mission that basically any business could have, it doesn't really mean anything,” and then we're going to pick our values from this list of words and suddenly we have a word salad of a bunch of things that aren't personal.
Also, this is a core part of our work inside of The CEO Collective as you know, it's actually sitting down and thinking about, “Okay, what is my vision and my values but how are we fully integrating that into our business?” If we're talking about, for example, in The CEO Collective, a life-first business, if we're not making sure that that's a part of the conversation, that's a part of how we design the actual delivery of our programs, that's how we support our team, that's really woven through the fabric of every aspect of our business, then it's just a word, a meaningless thing that we've put on our website somewhere.
I love that you brought this back because it's just so in alignment with how we think of designing businesses. I think brand is one of those areas where, again, it's really easy for people to not want to go that deep with it, they just want to slap a pretty wrapping on their business and not really think about that deeper level that branding can help them with.
Megan Gersch: Yeah. The thing is if you're going with a surface-level brand, you're going to attract folks that are also very surface-level. If you really want to do that deeper work and connect with people in your network a bit more deeply, then you need to do that work and to figure out what those things are so that you can attract those people into your business.
Racheal Cook: Yeah. I think it's definitely the thing that differentiates in a world of a million business coaches, life coaches, therapists, or whatever it is that you might be if you're listening, really thinking about this I think is something that if you're wanting to charge higher prices, if you're wanting to become in demand because people are waiting for you, they're not price shopping around for whoever else is available, they're actually going, “No, this is the person I want to work with,” it's such a huge piece of a puzzle.
The next thing I wanted to dig into, piggybacking on this we need to really go deeper when we're thinking about our brand, is your experience because this hits on both getting more visibility for your business but also helping people see why they're maybe not getting the results that they want.
Can you tell us about the experiment you ran with the 100 website reviews that turned into 200-something website reviews? Then I think you picked it back up again. How many websites have you reviewed now? Can you tell us about what that experience has been like?
Megan Gersch: Yeah, definitely. This is an experiment that I did in February 2023 but basically, I went live every single day on TikTok with the effort to do website reviews for small businesses. I was keeping track of them just by writing down the website URL of all of the businesses that I was helping and just a very DIY notebook, no frills or anything.
I would do the website review. I would give them a few actionable tips on what they might be able to improve in order to make more sales, attract their dream clients and dream customers, that kind of thing, and then I would add them to my list. This is an experiment that started out as I set out initially to do 100 businesses.
About three days into the experiment, I was already at 30 businesses helped and I was like, “Okay, this is not going to work. We need to up this goal a little bit if we're going to go live every single day in February.” So I set the new goal at 250 and I wound up doing 262 websites that month.
Racheal Cook: Amazing. What did you find were the biggest mistakes that small businesses were making with their website as you were going through this?
Megan Gersch: A lot of it is misorganization of content. A lot of it is just not putting out their offers enough. I know that sounds really strange but there were so many websites that I visited where the person on the other end would say, “Oh, I'm not making sales. I don't know what I'm doing wrong,” and then I would go to their home page and there would be no buy buttons on the entire home page.
It's like, “Well, do you expect people to go and dig to try to figure out how to buy from you? You need to be a little bit more forward with how people can actually buy from you and work with you.” It was just one of those things where a lot of folks were like, “Oh, of course. That makes sense,” but it's just one of those things where it's just so easily missed.
The organization of content is the other big thing where you really have to think about what your customers might want to see first, second, third, etc. Your about bio is probably not in those top three. That's one of the things where somebody will have the hero part of their website at the very top and then they'll say, “By the way,” bring in the conversation right back to them.
It's like, “Well, as a customer, maybe that's important information when it comes to buying but it's probably not in the top three things that I want to know. I probably want to know what is the product, how is it going to benefit me, and how can I take action on it.”
Racheal Cook: Yes. Okay. This is so important in any type of marketing and I think this is where often, we tend to feel like everything that we put onto our website, everything that we put into our content is about us first. One of the greatest copywriting lessons I ever learned is to review an email or a post and replace every “I” with “you.”
If you could replace all of the “I”s with “you,” then suddenly, you're talking about the client who's reading or the potential client who's reading the page, reading your content, or reading your Instagram post versus yourself because people are more interested in what is relevant to them, not what we think they should know or what we want them to know.
This is a really important thing. If you're listening to this, go read through your website and think about it for a second: is this instantly relevant to my potential clients who are coming here to look for something from me? Are you answering those questions that Megan just shared?
Because if you're not giving that information first, the more friction we put in the way between our potential client and what they actually want. The more clicks they have to go through, the more pages they have to search through, the more likely they are to disappear.
Megan Gersch: Yeah, exactly. I always tell my clients, “Take a look at how many clicks it takes from seeing your product maybe on social, in your email, or however you're promoting your product, how many clicks does it take to get to actually putting that product in the cart, taking action, or filling out that form, whatever that looks like for your business, and seeing if there's any opportunity there to reduce that number of steps? Because reducing that number of steps is going to result in a higher conversion for you.”
Racheal Cook: Absolutely. Okay, that's a huge takeaway for people, just thinking about your website and the functionality of it. I want to flip this around now to you, Megan, and the results you got from doing this experiment. Because you went live every day, you talked to over 260-something people, sharing tips for free. What was the impact of that on your business? Because this feels like a really big undertaking.
Megan Gersch: Yeah, it was a really big undertaking. I did this in February, which is also my birthday month, there was stuff going on in my personal life so it definitely was a significant undertaking on my part because I was going live for at least an hour usually every day.
It was a significant time investment, but as a result of that, pretty much all of my numbers went up across the board. My visibility went up across the board according to my analytics. I got more inquiries coming into my business. I was having more discovery calls with potential clients. I was getting inquiries from people that were not good fits.
Honestly, I take that as still a good thing because inquiries are coming in and if I'm having to tell people, “No, maybe this is not the right fit,” or maybe I can refer them to something else, it tells me that there is momentum and that I'm doing something right to get that chatter going on in my inbox.
Racheal Cook: I think a lot of people really underestimate how visible we as small business owners have to make ourselves. A challenge like this, while it is a big undertaking, 30 days of going live, it's a lot to put on yourself. That's a lot of time. That's a lot of unpaid labor for you. But it does serve as a way to jump-start momentum.
I think that's what I want people to take away is that these little experiments, these little challenges that you give yourself can often be a great way to jump-start a lot of momentum, jump-start a lot of visibility for your business, but I think also test a new way to communicate, to promote your business, and see if you like it.
What did you discover about going live for you? Is that something you're going to continue to do? Is it something that now you decided “I don't like that anymore”? Tell us about your own personal thoughts after you finish that challenge.
Megan Gersch: Yeah, absolutely. I love the aspect of getting to connect with so many different people. I think that part of it is really, really fun. For me personally, I think that going live every single day was too much energetically. I learned that about myself. Even as I've tried to pick it back up again, I take the weekends as off and so I will not go live seven days a week anymore just because it was a lot, energetically straining just to show up every day.
A lot of the time, these folks might join halfway through the challenge. There were a lot of these same tips going out just because I see a lot of the same mistakes over and over. You really have to get comfortable with saying the same advice and that kind of thing and giving people the best tips that you can but just understand that a lot of that may be repetitive.
Racheal Cook: Yeah. You turned that repetition into some really great content afterwards because after or even during this challenge, you started creating additional content, whether it was on TikTok or all the other platforms you were on where you were like, “Here are the most common things I'm seeing. Here's what you need to fix. Here's what you need to prioritize.”
I think this is such a great example of market research. A lot of people just don't do this market research. A lot of people don't take the time to really get to know their potential clients and then they're guessing at what the needs are, they're guessing at what people are struggling with. But when you see that, now you have so much really important data that you can repurpose and reuse.
Even though it was a huge amount of energy to go through going live this much, I just see that you're going to continue to take that information and make even better and even better content out of that.
Megan Gersch: Yeah, definitely. It definitely gives you insight into what people are truly struggling with and just the common mistakes like over and over and over. I got so many different ideas after that for products I could make or different things for series that I could do in my business, that kind of thing. It's definitely great for surveying your audience in that way.
Racheal Cook: TikTok was a platform that you've been using there and you've got a pretty good size audience on TikTok in general. I know you have shared recently, and this got picked up I think was it by msnbc.com? You have a couple of things get picked up recently.
Megan Gersch: Yeah, it was actually a response to one of the Help A Reporter Out inquiries. I don't know if you are familiar with that. But basically, it's like an email that goes out a few times a day for reporters that are looking for folks that have expertise in certain areas and I saw one that was asking about how a potential TikTok ban would impact small businesses and I was like, “Oh, I got this. I could totally speak on this. I've just spoken with 260 businesses. I can speak to this really well.” So I responded to that but the publication was called Brit + Co and it actually got reposted on MSN which is pretty cool.
Racheal Cook: Okay, everyone listening, we're talking about visibility this month. She is giving you so much gold right now. Help A Reporter Out is a great resource. There's a second one that you've shared inside of The CEO Collective. What is that one called again?
Megan Gersch: That one's called Terkel.
Racheal Cook: Terkel. They're similar in that you are going in and seeing prompts from reporters and responding with something they can go and incorporate into whatever post they're writing or article that they're writing. But what I love is you responded, you jumped on it so timeliness is a part of the equation for these types of things. But now it got syndicated and potentially even more visibility on that. But inside the article itself, you shared that you've been getting about 50% of your clients from TikTok.
Megan Gersch: Yeah, definitely. It's been an incredible tool for my business.
Racheal Cook: Compared to other social media platforms that you've been on, because you've been in business for a while, you're on all the platforms, why has TikTok been such a great strategy for your business?
Megan Gersch: I think honestly it's because of the format of TikTok. Because every single video that you post on TikTok has the potential to get out in front of a new audience. Based on keyword factors, different words that you say in your actual videos, the captions, the descriptions, the algorithm can read all of that and it can understand what your video is about. It's a very, very smart algorithm.
It has this amazing way of putting you in front of the right people at the right time. Every single video that you post, you have the ability to get out in front of new people and so that's how I've been able to grow an audience and to get in front of folks that may have never heard of me before.
You can't really get that on other platforms. Some of the platforms are starting to adopt it. Instagram's trying to do that with Reels but it's just not the same. If you've been on TikTok, if you've posted any videos, you will probably understand what I'm trying to get at here.
Racheal Cook: Yeah. I think it's really hard to reel back in an algorithm. Everybody's trying to copy TikTok right now, hands down everybody's trying to. But when we think about Instagram, Facebook, LinkedIn, they were all designed not to put you in front of new people, they were designed to connect you with people you already know.
They're all great Nurture platforms because they do tend to put you in front of people you know, now that organic reach even then to people you know is declining but TikTok was never designed for that. In fact, I see a lot of people saying that they are building a big follower base but the videos that they're posting on TikTok aren't necessarily what's getting in front of their followers as much as when they go live or do other things on TikTok.
Megan Gersch: Yeah, exactly. You really have to think about it as top of funnel. It's your attraction method to get people onto your email list or buying that tiny offer from you. It's really all about providing information so that way people will get into your world.
Racheal Cook: Yeah. That's pretty much how I've been thinking about TikTok since I started experimenting with it a little over a year ago. I know that's how you found me was when I started sharing content over on TikTok. I know it is getting in front of new people because every month, we have new people showing up in my community who are finding me on TikTok and then they get into the rest of the ecosystem. They're going to the podcast, they're going to Instagram, they're getting on the site and starting to learn more.
But TikTok is such a great, very top-attract strategy. I think more people, if you are really wanting to be able to ride the wave of something that is still actively getting in front of new people, it's still a great platform to be on. I don't see it going anywhere personally. I don't think it's going to go anywhere.
Megan Gersch: We'll see. Yeah, I would agree with that. I think it's not too late. There have definitely been some changes, at least in the last few months with the rise of ads. I feel like ever since this past holiday season, there's been another dip in the platform but I would still experiment with it. If you're brand new to the platform, I don't think it's too late.
Racheal Cook: Absolutely. As people are thinking about more visibility for their business and they're starting to think about getting more sales for their business, I think one of the challenges that comes up a lot is just the amount of creative assets that you need.
This is something that I think a lot of small business owners—you're a graphic designer so coming up with all the creative is your sandbox, this is where you like to play—the rest of us are sitting here looking at, “Okay, if I'm going to run a launch, if I'm going to promote something that I have, I have to come up with all of these other pieces.” It's not just the website. Now it's the sales page, the landing page, the replay page, and the thank you page and the checkout form, and on and on and on. Plus all the social media assets, plus all the email assets.
I think this is something that you've tapped into really well recently because you've now started to offer a great idea, a VIP day to get all those assets knocked out. Can you share a little bit about what you've seen for small businesses that are wanting to really be able to get out there and be more visible with their offers so they can make more sales?
Megan Gersch: Yeah, definitely. This is one of the main things that I have seen hold people back from just getting out there and putting their offers out there and getting their special magic out into the world. There are a lot of different components that you need to get set up.
It's one of those things where there can be a lot of overwhelm that gets generated when you need to have a sales page, you need to have social media templates, you need to have this and that, and everything. That is one of the reasons why I created the Launch Prep VIP Day is to reduce some of that overwhelm and to essentially create all of these assets for these business owners so that way, all they need to do is take the templates, plug in their content, and then they're able to launch in days instead of months.
Racheal Cook: I think this is so smart. I love the VIP day. You recently did this with another client of mine, Chris, and I just loved seeing the results of this because now, she had everything she needed to go out and start promoting that specific offer for her business without it taking months of waiting on a designer to finish everything. You knocked it out in one whole day.
I think that is so smart and I think anyone who is listening to this, if you're wanting to get your online course, your group program, or that offer, finally all the assets you need so that you can be launching more often, so that you can be promoting more often, I'm really going to encourage you to come check out Megan because I think she's incredible and she loves digging into knocking these things out that the rest of us would be sitting here going, “Oh, no, I have to sit on Canva for days and days or I have to wait months for this all to get done.”
Megan Gersch: Yeah, totally. Design is my favorite thing in the world. It's literally the most fun thing for me and so to be able to just sit down with Chris was just so fun. She was a joy to work with. But just being able to create all these different assets and seeing them all together at the end of the day, it was just really, really awesome to see that.
Racheal Cook: I love that. As we start to wrap up, you've been a member of The CEO Collective now, you're coming up on your one-year anniversary as we are recording this, I would love to hear from you about your experience inside of The CEO Collective. A year ago when you joined us, where were you?
Megan Gersch: Yeah. I had been in business for a few years at that point but I hit this place in my business where I felt like I was plateauing. I felt like, “Alright, I've had success, I've had some clients. Obviously, there's some demand for what I'm doing here but how do I get to that next level? How do I level up myself in my business?”
So when I found you on my TikTok, I really resonated with your mission, your core values, and the stuff that you were talking about. Also, you had given me a lot of perspective when it came to the business side of things where I come from a background that was a little bit more chaotic, a little bit more like fly by the seat your pants, figure it out on the go, and I was really craving some of that structure and some of those business lessons that I had just never really had honestly in my career.
I started following you, I joined the Collective, and since then, it's been so, so helpful to get my model calendar in place. I have a structure for my CEO days now. I feel like my vision is much more laser-focused on what I need to do each week.
The planning process has helped me to zoom out for my business a little bit more and to really create these goals for myself where like, “Okay, if I need to do XYZ goal, here are the steps that we need to break down to achieve that goal. Let's break that down by week, by month, and all of that so that it actually feels attainable instead of just a pie-in-the-sky type goal.”
Racheal Cook: I love that because I have so many creatives who they'll follow along with a lot of what I share and then they'll come back to me and say, “But I know I need more structure, I know I need a plan, but I want to be creative when the mood strikes, when the inspiration strikes.”
You are so incredibly creative. You're always coming up with new incredible stuff. I think you're such a perfect example of structure actually helps you be more creative because you're no longer flying by the seat of your pants. It actually gives you that foundation so that you can let that creativity really flow.
Megan Gersch: Yeah, definitely and I think the structure for me has given me the baseline to come back to. Even if I have a week where sh*t goes off the rails and something comes up in my life where I just need to put my attention over here, I have that to come back to where I have that structure in place where I know what I need to focus on now.
If I missed this thing last week, I need to focus on it this week, and I just come right back to that grounding place in my business. It gives me a little bit of both. I don't restrict my creativity and my intuitive creation process but it gives me that home base.
Racheal Cook: I love that. I think that's exactly what we are really trying to do here is to help everyone have that solid foundation so that you can grow, explore, and experiment but always know here's the foundation to keep coming back to and to iterate as you see what is working with all those experiments.
Megan, what is next for you? What are you most excited about in your business right now?
Megan Gersch: I am actually working on some website-in-a-week type offers, perhaps also branding-in-a-week type offers. It's still cooking in the background so that's coming up. But yeah, I'm just going to keep working away on these VIP days as well as serving my custom branding and website clients.
Racheal Cook: I love it. Well, everyone who's listening, I will make sure all of Megan's information is in the show notes. You can go find her over on TikTok. It is full of valuable information about branding and about website strategy, and then other fun things that she takes you on her adventures to music festivals and her creative pursuits, which I always enjoy getting to see how you go out there and explore in the world. But thank you so much for jumping on with me today.
Megan Gersch: Oh, my gosh. Thank you for having me and this is so fun.
Racheal Cook: Well, there you have it. It is so fun always talking to Megan. It's been such a pleasure having her inside of The CEO Collective for the past year. What I really want you to take away is how can you run an experiment in your business to increase your visibility. It doesn't have to be TikTok at all. I have seen people run experiments where they literally have conversations with anywhere from 5 to 100 people.
If you ever heard the episode that we did with Tami Hackbarth or Mado Hesselink when we talked about their 100 people challenge, that was what they did. They challenged themselves to have 100 conversations with potential clients so they could do the deep market research that helps you understand the underlying challenges with your audience and what they're struggling with, how you can help them even better.
That's pretty much what Megan was doing was doing some deep market research, understanding where their sticking points were, and how she could help them out. I've seen people do this by doing an email experiment where instead of just sending their weekly newsletter, I've seen people take a 30-day newsletter challenge where they decided they were going to write an email for their community directly every single day for a month and encourage those people to reply.
I'm currently doing an experiment right now where I'm playing around with the broadcast channel feature over on Instagram. I think I'm almost always running some sort of visibility experiment or another because once you have the foundational systems in place for your business, you have the core of your marketing systems in place, you always want to keep your eye out for what's next because the world of marketing changes and it changes fast.
Things that were working a year or two ago don't always continue working as well. If you're not having this experimental mindset where you can keep some feelers out there every once in a while to see what works or what doesn't work for you and your business, then when those strategies stop being as effective and you see the results in your sales slowing down and not getting as many clients, you don't have a lot of data to go off of to figure out what your next step should be.
I love running these little experiments. I love playing around with this and I would love to hear from you. If you love this episode, please take a screenshot, share it on Instagram, tag me @racheal.cook. Make sure you connect with Megan if you are looking for brand or website design. Especially if you want to knock out a lot of those marketing and sales graphics really, really quickly, I would encourage you to go check out her work for her launch VIP day.
Okay, this is just a start. We have a whole series of great conversations coming up where we're all talking about the different things we are playing with, we are testing, we are seeing in the world of getting more visibility for your business. I hope you stay tuned. Make sure you are subscribed so that you get all of the episodes in this series and of course, I will talk to you next week.