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Hosted by Racheal Cook, MBA

Promote Yourself
to CEO®

The podcast for service-based women entrepreneurs who are done following the wrong roadmap. Practical strategy for building a life-proof business, the kind that runs on systems, not sacrifice.

Latest episodes.

New episodes every week. Press play on any card for the full show notes and player.

Pre-Sell Your Fall Before the September Scramble

Pre-Sell Your Fall Before the September Scramble

There is a specific kind of quiet that gets under your skin in July, and it has nothing to do with a slow, lazy afternoon. It is the quiet of your bank account. Clients are off on vacation, nobody is starting anything...

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How to Take Summer Hours Without Losing Clients

How to Take Summer Hours Without Losing Clients

I grew up in the river realm of Virginia, where everyone either had a boat or knew someone who did, and summer meant Friday afternoons out on the water before the weekend even started. The reason my family got to do...

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Why Fall Chaos Is a Summer Planning Problem

Why Fall Chaos Is a Summer Planning Problem

My three teenagers are home for the summer, the calendar cleared out the last week of May, and like a lot of business owners I could feel the pull to write the next two months off and call it a season. I'm not doing...

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A free six-part series

Most business advice assumes someone else is handling your life. The matriarchy would never.

Six episodes that name the assumptions baked into “how business works,” and show you what to build instead. Plus the CEO Ceiling Assessment replay.

Woman listening to The Matriarchy Would Never podcast series on her phone
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Your host

Racheal Cook, MBA

Racheal is a business strategist, founder of The CEO Collective®, and creator of the 90 Day CEO Operating System®. For 18+ years she has helped thousands of service-based women entrepreneurs build businesses that work for their real lives, not the other way around.

She hosts the podcast every week from her home in Richmond, VA, where she works 25 hours a week by design, raises three teens, and keeps proving that a life-proof business is not just possible. It’s the only kind worth building.

500+

episodes

10+

years on the air

Weekly

new episodes

The podcast is where it starts. The Collective is where it compounds.

Every episode teaches one piece of the system. Inside The CEO Collective®, you implement all of it, with Racheal, with the team, and with a room full of women building the same kind of business you are.