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Using the Live Launch Method to Share Your Genius with Kelly Roach

by | Last updated: Apr 10, 2022 | Podcast

If you’ve ever done a full-scale launch of a product, program, or service, then you know how overwhelming the process can be. You’ve got to ensure that everything’s working correctly and all the different pieces of software do what they need to do (and in the right order).

But is this the only way to get more sales and clients? If you’ve been burned by launches (or feel burned out at the very thought of them), then don’t fret. There’s a way to simplify launching, and I’ve brought on business strategist Kelly Roach to reveal how. During my conversation with her, you’ll discover her live launch method to get clients and sales without the super complicated, super technical marketing approach.

On this episode of Promote Yourself to CEO:

2:24 – I take you back to my earliest launching days and discuss why I absolutely had to have this conversation with Kelly.

7:16 – How did Kelly come up with the idea for creating a new approach to launches? Her own frustration and desperation drove her to it.

12:44 – Remember this every time you see a celebrity entrepreneur and feel the pressure to model yourself after them.

15:18 – Kelly describes what she means by a live launch and what it looks like in practicality.

18:59 – As someone watching from afar, there’s one thing I especially love about how Kelly does her live launches. Discover what it is and why it’s so important.

20:59 – What is social selling, and how does it fit into the live launch method?

22:53 – Kelly discusses how to run a live launch and sustain this way of marketing without burning yourself out. She reveals the 3 big elements of the live launch methodology.

27:39 – How does Kelly see the future of the online marketing industry? Those making their living from selling courses will especially want to pay attention to this!

30:50 – I wrap up the episode with some final thoughts.

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