Episode 39: How to Get Publicity Even If You’re Just Getting Started with Selena Soo

RC: How is publicity different than just marketing in general?

The difference with publicity is that it adds more credibility to your work, and it’s a third-party endorsement. Let’s use Facebook as an example. It’s one thing to run a Facebook ad, and pump lots of money into it and say, “Hey look at me!”

That’s great because that’s one form of marketing, but it’s different for someone else. Maybe you’re on a podcast, let’s say Entrepreneur On Fire, where the host John Lee Dumas is like, “Oh my gosh, what you’re doing is amazing. Everybody needs that product that you sell. Everybody needs that service.” Or, “You’re the go-to expert.”

Or, it’s Glamor Magazine, or Health Magazine, or Business Insider, and they’re saying, “This is a person that you need to follow, this is someone to watch. They’ve got the best product and service.” That means more than you just saying it. It’s not that we do one or the other. We have to do A and B.

We need to do all of it to get the message out there, but for all of us to really build that credibility and that trust with our audiences, it can’t just be us saying that we’re great, we need to bring other people into the conversation and also create these opportunities where we’re getting our work promoted on these bigger platforms.

RC: What are the best ways for someone who’s in the early stages in their business to approach PR?

I think it comes back to your business goals. Everyone has their own goals. For some people they’re really looking to reach the masses. For others, they’re looking for high-end clients, and they only need like five or ten of those and they’re good.

Others are looking to get a book deal. Others are launching a group program. It really depends. Some people have really local services, and it really makes more sense to get local media.

To give an example, let’s say, you’re in Oprah Magazine. That is really good if you’ve got a book coming out, or a certain product, or a service at a very accessible price-point, but if you’re a coach that sells $5,000 or $10,000 packages, the average Oprah reader is not going to be able to buy it. They may be contacting you for a free consult, but they’re like, “Oh wait, I have to spend more than $50?” It just depends, right?

That could be good from a credibility and publicity perspective, but if your specific goal with that publicity was to get people for your $5,000 to $10,000 program, that’s not the right place to focus all of your attention on.

Instead, you might want to consider being on really niche podcasts. For example, let’s say you’re a health coach. There are other amazing health coaches and wellness practitioners that have their own podcast that all of their clients, and customers, and audience listens to.

People who listen to podcasts, these are people who are really interested in self development and also growing their businesses. They’re not just skimming through an article or looking at and retweeting something. They’re spending 30 minutes or an hour sitting down to learn and grow themselves.

Those are the kind of people that you want as clients.

When people are selling things that are high-ticket, it’s not like somebody just knows, “Okay, they’ve got something to buy, I’m going to buy it.” They have to feel like they’re personally connected to that person.

When they can hear their story, and maybe they’re talking about their success stories, and how they’ve helped people, and how they’ve transformed lives, and their unique approach.

By the time somebody contacts you and wants to get on the phone, or apply for a strategy session, they already know, “I want to work with this person.” You don’t have to work so hard to convince them.

Another thing that I really love, and I guess we’ll continue to talk about this, but I love talking about how to leverage media, because I know so many people who do something.

They say, “Oh, I was featured on this podcast.” Or, “I wrote this guest post.” Or, “I was quoted but nothing happened.” That means that publicity doesn’t work.

[clickToTweet tweet=”It’s not that publicity doesn’t work. It’s that you didn’t realize how to make it work for you.” quote=”It’s not that publicity doesn’t work. It’s that you didn’t realize how to make it work for you.”]

RC: Let’s say you did get on a podcast that is putting you in front of the right audience, the right people who are further along on the buying journey.

They’re starting to be not just curious about this topic, but they’re actively learning about it. They’re actively educating themselves, so they’re more likely to become a buyer at some point. How do you now do something after that podcast?

What do you do next to make sure that each time you are getting featured, you’re really making the most of it?

When you’re doing the interview, you have to be intentional.

  • What is it I want to be known for?
  • What are some of the best ideas I’m going to share?
  • What are some cool stories I can share?

Because you just have this massive opportunity to reach thousands of people. Let’s make it count. It’s not just how to leverage it.

It’s even going into it, what am I going to talk about so that I am memorable, that I am valuable, and my ideas are valuable to the people listening? That’s number one.

Then, number two would be after people listen to the interview, they’re going to be so excited, they’re going to wonder what’s next, so giving people a next step, it could be: “Come visit me at my website.” Even better if you can offer a free gift, or maybe saying, “I’ve got a program coming up.”

Making that invitation to reach out to you personally, or get a free gift. After they opt in for that free gift, there could be an automated email at some point in the sequence that invites them for a strategy session. Really, having that clear call-to-action is important.

Then, another thing that I really love to do is having people really intentionally design their nurture sequences. When somebody joins your email list, there’s a series of auto-responder emails that they get. You really want to roll out the red carpet and make sure they’re getting that great first impression.

If you are on a podcast where you say, “I was so alive on that podcast, I shared my best ideas, if people listened to this podcast, they would really get to know me better and what it’s like to work with me.”

Then put that in your auto-responder, and you’re literally automating this process, so every single person that joins your list has the opportunity to listen to the podcast interview.

RC: I love that idea, because now it’s not just something sitting on someone else’s site that you’re hoping people will find.

You’re being a lot more intentional about saying, “Hey guys, this is like some of my best stuff. If you’ve just joined my community, I want to make sure that you didn’t miss out on anything. Here is one of my favorite podcast interviews I ever did.

You also have to sell it. Like you said, “It’s one of the best ones I ever did. I don’t want you to miss out.” Or, “Here are three interesting things I talk about.” Or, having some kind of open loop, where they’re like, “I want to know the answer to this question.”

Because people are busy, they might not listen to it right away. You want to really encourage them to do that, and maybe in a follow-up email, in the PS, “Hey, I just wanted to remind you about that podcast interview, if you haven’t checked it out yet, carve out 30 minutes on your calendar to do so, because it’s some of my best stuff.”

Another thing that I’ve done is when I’m launching programs, I will include podcasts as part of the launch. It may be part of what I call the pre, pre-launch, where one of my main programs is on publicity, so before even we are in pre-launch, I will release some podcast interviews, and I’ll be talking about publicity.

I love podcast interviews in particular, because for me, being an introvert, and not being somebody who is like running for the camera, or running for the stage, it’s just easier to have a conversation with people, it’s more natural.

I find that having to script a three-part video series, while it could be a good idea, it’s just a harder thing for me to do. I can just have a bunch of conversations with really cool, like-minded people, share it with my audience, and people feel like they’re really getting to know me, and so they’re primed before I open up the care.

I had this one program on getting clients. It was a high-end program, and we did a webinar, and then I also shared some podcast interviews. In the email, I said,

“The cart is closing soon. I know that this is a meaningful investment, and I want to make sure that you are making the right decision for you. I know that there is a lot of people that you could choose to work with, so I want to give you the chance to get to know me better to see if I might be the right fit for you, so here are two podcast interviews where I talk, in-depth, about how to get premium clients, my approach, x, y, z.

All of the things they’ll learn. If you’re feeling inspired to learn more, I would love for you to take a moment to check that out.” That group program, that was a $3,000 group program, so for some people that have never invested in themselves before, that’s a massive deal, and I get that. I want to give them as much information as I can.”

[clickToTweet tweet=”Not everyone is going to show up to the webinar, let’s offer other opportunities to learn about us. ” quote=”Not everyone is going to show up to the webinar, let’s offer other opportunities to learn about us. “]

People have said to me the combination of the webinar, and the podcast interview, or sometimes just the podcast interview, really pushed me off the fence and into your program, and when I could hear your voice, your passion, I could just tell that you’re a genuine person, that we’re like-minded, I knew that this was the program for me.

That’s what you can do for your ideal customers and clients as well.

RC: What makes the most sense for people whose industry isn’t super into podcasts, what else should they be looking at that could make an impact?

Especially when someone is starting out, I, and actually in all stages of business, I really am a huge fan of guest posts.

The reason why is because, with a podcast interview, even though it’s amazing, and that’s where you’re going to find your super fans, not everyone is going to sit down and listen to a 30 minute or hour long interview. That’s a particular segment of people.

There are a lot of people that would be willing to read a 500 to 900 word article online.

Also, with guest posting, there’s lots of opportunities, with very well-known media brands, like for example Huffington Post, Thrive Global is another media brand that Ariana Huffington launched, which is really focused on health and wellness. There’s Mind, Body, Green. The list goes on and on.

These are name-brand media companies that people recognize. Even when you just post on Facebook, “I’m so excited to share with you my very first article on Mind, Body, Green.” Or, “I’m so thrilled to contribute to Ariana’s new media company and be writing for Thrive Global.”

Whether or not people even read the article, they will cheer you on and be like, “Oh my gosh, hooray, I’m so proud of you. I love how you’re getting your work out there.” People will share it. People are more likely to share an article and be like, “Check out what my amazing friend is doing.” Or, “I really love her ideas around that.”

They’re more likely to do that than to share a sales letter on Facebook, or just share a webinar registration page.

It’s a way to rally people around your work, and also, what I like about guest posts is that you have a lot of control. For a lot of us, we’ve got our ideas, our message that we really care about, and we have the luxury and the time to really craft that message and put it out there in a big way.

Also, you know, going back to the auto-responder series, like let’s say in your auto-responder series, you want to share one of your big ideas, you could say, “One thing I really believe in is x, y, and z. I actually wrote an article about this on The Huffington Post. Here’s an excerpt.” Then, they click and they read the rest of it on The Huffington Post.”

Maybe you put the whole article in the newsletter, but even just mentioning that you published this on The Huffington Post, on Mind, Body, Green, on Thrive Global, people’s ears perk up and they pay a bit more attention, because of the fact that it was published says more about it than just like an everyday, random blog or newsletter.

RC: It’s that credibility boost. Especially when you’re getting different places that you’re being featured on a regular basis.

The other piece of it that people are looking for is the visibility to the right audience, but what if your audience is very niche? It’s super local or something along those lines.

How do you make sure that you’re actually, or will you get traffic and potential clients from it? How do you make sure that you’re really getting in front of the right people for your business?

I have a few different tips around this, but one is before you’re pursuing publicity, you want to make sure that you’re targeting the right places.

One thing that I encourage people to do is if they have customers, or clients, or an audience, ask them whether it is through an email newsletter, or maybe if you even post it in a Facebook group.

Ask specific people, not just anybody in the world, like your high school friends, but say, like let’s say if you’re in health and wellness, you could say, like my health and wellness friends, or my health coach friends, or my entrepreneur friends.

  • “I’m curious, like what are your favorite sources of media when it comes to health and wellness?
  • What are your favorite podcasts?
  • What are your favorite newsletters?
  • Who are your favorite experts that you follow in this particular area?”

Let them tell you who their favorite people are, and where they’re spending their time. Let’s say Kris Carr is one of their favorite people. Then you go, “Okay, I wonder where Kris Carr is hanging out.” You could go to her website and look at her media page.

Where has she chosen to invest her time and energy into doing interviews and offering quotes and all of that. Maybe type in the words, “Kris Carr guest post.” “Kris Carr podcast.” Go onto iTunes in the podcasts section.

Type in Kris Carr, and then you’ll get a list of all of the podcasts that she has ever been on that are listed on iTunes, and if she is interviewing there, then maybe these are places that you can consider. These are like the shortcuts. You don’t have to scratch your head. It’s like the information is out there if you’re asking the right questions.

RC: We don’t have to be sitting here searching, “Health blogs that do guest posts.” And hope that we’re finding the right one.

Instead, we can just go to, “Okay, who are people following, where are those people getting featured, piggyback on their hard work.”

When you’re sending the pitch, you want it to be personal. You don’t want it to just be like, “Oh, I love your podcast.” Because they’re just going think, “Okay, you could say that to anyone. I don’t know if that’s genuine.”

You could just be honest and say “I just discovered your podcast last month, and I’ve been binge-watching or binge-listening to your podcast. Love the episode with Kris Carr. Really resonate with your conversation around x, y, and z. I wanted to introduce myself.”

Then, kind of lead into your pitch. That personalization makes a massive difference.

RC: What do you need to have ready before you go out there and start pitching yourself?

I want to make it super simple for people, so I’m going to break it down in great detail. Also, just want to say that if you’re pitching TV, it’s obviously going to be a tiny bit different from pitching a podcast, since that’s an audio conversation. TV is visual, and so forth. I’m going to give you high-level, a template that you can use.

#1: Start with something that’s personal

It’s not just, like I said, “I love your podcast.” It’s something specific. If you’re pitching a journalist to cover your work, mention a story they’ve written, but something specific, and then after you have that personal touch in the beginning, because like, what I share often is that people become interested in you when you’re interested in them.

Show them that you know the publication, the media outlet, and you’ve done your homework.

#2: Introduce yourself very briefly

You can certainly have a longer bio at the bottom of your pitch, or you could link to your website or about page, where they can learn more about you. For now, you want to keep it short and succinct.

Introduce who you are and why you’re the expert, and include a couple of credibility markers. I know this is where people get really stumped. They’re like, “Oh my god, I don’t have any credibility markers. Why would anyone want to feature me? There’s Doctor Oz, there’s this person, there’s Martha Beck.”

You know, the media is always looking for people. They need to mix it up, but you need to show them why you’re the expert.

In my impacting millions program, I go through 13 different credibility markers, and most people have several, which they don’t even realize. Just to touch on a couple of them, it could be, let’s say you’re a yoga studio owner, it could be how many years you’ve had your yoga studio for. That could lend credibility.

It could be the training that you’ve had as a yoga instructor. It could be how many people come through the doors. It could be how many studios you have.

There’s so many little details that you could share that would be interesting, that you’re like, “Oh, of course, to be a yoga instructor, obviously I had this number of hours of training.” Tell people that. If you happen to have had any other kind of media, you might be able to mention that, but you don’t necessarily need it.

#3. Share story ideas

I really want to distinguish between story ideas and topics. A lot of people what they do is they pitch topics. They say, “Hi, I would love to be on your TV show, or write an article for you about self-care.” Then they spend the rest of the pitch talking about their story, multiple paragraphs and end with, “I hope to hear from you.”

But, these journalists and media outlets, they really care about the story ideas and how it’s going to help their listeners and readers, how it’s going to make their lives easier and better. A lot of magazines, are looking for service articles, how you can be of service.

The topic, that’s one thing, but we need to go deeper, what’s a story idea. When you’re listing out your story ideas, one recommendation I have is to write them as headlines so they can imagine how it would look on that webpage, or on the magazine cover, so it’s something that’s catchy.

Maybe it’s like, you know, like if the Olympics are coming on, “Three Mindset Tricks That I’ve Learned From Olympic Athletes.” Whatever it is. If you can tie it to news, or have a list of like the top three things, the number one thing you must know, but make it a headline and make it catchy.

#4. Share some work samples

It could be a writing sample or it could be something else. If you’re looking to be a contributor to a certain site, and they do guest posts, they’re going to want to know that you know how to write, because you want to put yourself in their shoes.

They’re thinking, “Okay, if I give someone an opportunity to be a contributor, but their post is littered with spelling errors, the ideas don’t make sense, then I’m going to have to spend a ton of time editing the post. They might get upset that I edit it. It’s going to be this long process.”

They want to know that you’re easy to work with, that you know what you’re doing. If you have a chance to share with them another guest post that you’ve done, or if you don’t have any guest posts, you could share a blog post with them on your own site.

If you don’t have that, you can just share an article from your newsletter and put it in a Google Doc. Just share something so that they know that, “Oh, this person does know how to write.” Because not everybody knows how to write well.

If you’re pitching yourself for a podcast, you might want to mention that, “I’ve been on other podcasts before.” Or, “I’ve done these interviews.” Maybe there’s a link to it, they may or may not listen to it.

Just a point that you have a little bit of experience with this medium is going to give them more confidence that you’re going to be a great, easy person to work with. The way that I would wrap up is just saying:

“Thanks for taking the time to consider my ideas. I would love the opportunity to be able to contribute to your publication, to your podcast. I’m also open to any other ideas that you might have that you think would serve your audience.”

So the person knows that you’re not just attached to one or two ideas, and if they can’t say yes to that then you’re not interested. It keeps the door open, so I think that’s a really good structure for what I would call, ‘the perfect pitch’.

RC: That’s going to be so incredibly helpful for people who are looking for their first opportunity.

What’s interesting is, it doesn’t sound like you need a fancy media kit. It sounds like you might not actually need that if you’re going after more niche, specific, like blogs and websites and podcasts.

You just need to have a really great, crafted pitch with some examples that you know how to write, or how to be a great interview person.

You don’t even need a website. Obviously it’s good if you do have a website. The thing is, people are going to just want to know, who is this person? If we’re going to be featuring them as an expert, I just want to know a bit more.

If you add a little media bio at the bottom of your email signature, that’s great. If you can include a link to your about page, that is awesome. There’s lots of different things that you can do. Of course, if you want to take it to the next level, there’s more that you could do.

Maybe you have a page for the media, or examples of video clips, or examples of articles. Those are kind of nice-to-haves, versus a got-to-have. You just have to craft a strong pitch, and include a little bit of information, so they feel that they know you and it’s clear that you are an expert in your area of expertise.

RC: We have a very simple starting point guys, don’t even need a fancy website. You can put it in a Google Doc. You just need this really great pitch template to get started, and then you can always get fancy later.

Keep it simple now, get the ball rolling, get some publicity, get some mentions out there, and then you can say, “Oh, I’m going to create a media page”

Speaking of getting held back by publicity, you know, visibility is something that can bring up a lot of stuff for people. I think it can trigger a lot of insecurity, or uncertainty, or feelings of, “I’m not good enough.” Or, “Look at all these other amazing people. I’m not as great as them, or I don’t have as much experience with them.”

What are some of the common blocks and visibility challenges that come up for people when they start going out there that you see, and how can they start to get over those blocks?

A lot of these blocks come down to, “I’m not good enough.” Or, “I’m not ready.” Which also comes down to, “I’m not good enough.”

I’m glad that we’re addressing that head-on. A lot of people, I hear them say things like, “I don’t have a website up.” Or, “I’m redesigning my website, so let me wait several months, or a couple of years.” Or, “Why would someone interview me?” Like, “I’m a new business owner. There are other people who have been in business longer. There’s all these famous people out there. Why me?”

The thing is that the media is always looking for new experts. Yes, there may be some people that are recurring experts, like a contributor to a magazine, but you know, they’re looking for different ideas and different people.

Let’s say there’s an article that is written about hormonal health. The journalist is probably going to be looking for quotes from at least three to five different people to have those different perspectives. There are so many media opportunities.

There are literally many, many thousands of media opportunities every single day that could be yours if you decide to pursue them.

We don’t need thousands, we just need a couple that really make sense for us.

That is one thing. Like we just said, you don’t need to have the perfect website or anything. You just have to write a good pitch, and anybody can do that. We’ve given you the structure, and I would love to support you further with that, but it’s something that I know that you can do. That should not get in your way.

Another thing is, we may be critical of ourselves, saying things like “I don’t know if I’m the perfect speaker. I’m afraid if I do a podcast interview I might mess up. I don’t know how great my writing is.” There’s ways to overcome these things.

That’s why, for many people, for their first foray into publicity, I do recommend guest posts, because with guest posts, you do have the luxury of time to put it together.

It’s not like you’re on the spot for a three minute TV interview where you don’t want to mess it up. You can write this article. You can have a friend, a colleague, a team member, a copy editor edit it, type it up, and really feel good about it before you submit it.

It’s a low pressure thing, and you really get to express your ideas. I think that’s a really good starting point.If you’re somebody who is a slow writer, there’s lots of techniques you can use to get your writing out there.

Maybe, you have a friend interview you on questions that your audience is asking you about, and then you record that interview and get it transcribed. From that transcription, a team member, or you, creates a first draft, and then you fine-tune it from there.

You can get your ideas out there. There’s ways, there’s shortcuts to make it easy.

I know, for myself, because my biggest passion is helping amazing people get their work out into the world and be more visible, but I’m not somebody who is naturally drawn to being in the spotlight. I really care more about the work that I’m doing and making an impact. I think there are many people who are drawn to my work that are the same.

I’m not looking to be famous for famous sake. I’m not looking to be out there and promote myself for no reason. It’s important to get connected to your mission and the people that you’re here to serve.

You need to get yourself out there so people know about you.

I remember my very first kind of video interview. This was maybe five years ago. It was with a client of mine. She wanted to share me with her audience. After the interview, I had my interns go through it and count my filler words. Filler words are things like “um” and “uh” and ‘you know’.

I literally had over 100 filler words in my interview. There was like a list. The number of “um’s” and “uh’s” and “you know’s”, and you know, I wasn’t, see I did it just now. No one is perfect.

I don’t have perfect eye-contact, and I started watching this interview, and I’m like, “Oh my god, this is so painful, I hate this.” Then, my interns were like, “Actually, it was really good. You offered some really great advice.”

I thought, “I’m just going to put this out there.” I sent it to my list. I knew that it wasn’t good. People thanked me for it. They said, “You know what? That was such great advice. I really appreciate it.”

Even a number of years later, I did an interview with my mentor, Ramit Sethi, who has an audience of 600,000 people, who are all my ideal tribe members and clients and customers.

It was a massive opportunity, and I was watching the interview, and I was thinking, “I wish I smiled more.” We’re all our worst critics, but I thought, “I’m going to put this out there anyways. I know it’s good. I’m just being overly critical.”

People watched it and they were like, “thank you so much, Selena. I loved this. I love being a part of your journey. How exciting that you were on Ramit’s show, and the advice you gave was so great.”

[clickToTweet tweet=” Give yourself permission to not be perfect” quote=” Give yourself permission to not be perfect”]

If you’re waiting until you’re perfect, you’re going to be waiting forever. Just get started.

I think that’s just such an important message for people. I like to share this story just to give people permission.

Even some of my star students and clients, they’re not perfect either, but they’re passionate, and there here to serve, and so they get their ideas out there. One thing that I tell myself is that I’m not here to pretend to the world that I’m perfect. I’m here to help people and share ideas.

If I did an interview or wrote an article, and I know that it provided valuable information for people, it’s actually going to help someone, it’s good enough. I’m just going to get it out there. I know that over time, I’m going to get better.

RC: That’s so key, and I think this is such a perfect place to kind of wrap this conversation, because here on Uncomplicate Your Business, we’re about keeping it simple, and our goal is not to wait until your business it magically perfect.

You can get started right now with a simple pitch template that you’ve mapped out and use that as your way to dip your toe in the water of getting some guest posts, getting some podcast interviews, and get the ball rolling, because you’ll always get better as you get that experience, as you write more, as you talk more, as you get more interviews.

I would love for everybody to know a little bit as we start to wrap up, where is the best place for them to go and get more insight and more strategies about how they can leverage PR in their business

I think the most important thing and the first step for people is really getting clear on where they want to get featured. I would encourage them to send an email to their email list.

If they don’t have an email list, post in Facebook groups, or post on Facebook and start getting that list of media outlets and places where your audience is hanging out, where they’re consuming content, and also the list of experts that they’re following.

#1. Create your dream media list

You want to be where your people are hanging out, and you want to be doing interviews with people that your people admire.

#2. Get clearer on your story ideas

You can ask your audience, “What is your biggest challenge right now? What are you looking to learn from me?” From that, create a list of story ideas. You can also throw in there:

  • What is your unique approach?
  • How do you help people?
  • How are you different?

Those are story ideas too. I don’t want to give people too many things, because it’s more important to keep it simple and get them to take action.

Number one for you is get clear on where you want to be featured and what your story idea is. That’s like the core foundation of this work.

RC: How can people learn more about working with you, Selena, and your upcoming Impacting Millions course?

I’d love to share just a little bit high-level about the course, and then let people know where they can go to check it out.

The course, it’s a 90-day program on publicity. Basically, we help you get really clear on what is the right publicity for you, based on your specific goals so you can approach it strategically, and also, really, how to leverage the publicity to fill your group programs, to get more customers and clients, to get that book deal.

Whatever your goal is, we want to make sure the publicity is very closely tied to that. Then, we talk about how to get on podcasts, and get guest posts on top sites, and get magazine opportunities, and be on TV. Not just land the opportunities, but how to prepare for those opportunities.

After we finish the core training, every single month, we bring a different media mentor in. This might be someone who has a background as a producer. Maybe they’ve worked at the Today Show, or maybe they’re a freelance writer who writes for a health magazine, or Oprah magazine, and these people are going to be reviewing live pitches, kind of hot-seat style, and helping you fine-tune your pitches and refine your ideas.

We have that happening every single month with top people who are truly media insiders. That’s huge, and it’s so gratifying to watch people transform their pitches, and then land these amazing opportunities.

Another thing that we had is our Facebook community. When you join Impacting Millions, while the core training is for 90-days, you get one-year support through the Facebook group. There’s those media mentor webinars.

We also have things happening in the group. One thing that I love talking about is our insider shares, because I want everyone in the group to be lifting each other up as we get more successful together. Let’s say someone has landed an incredible magazine feature, and we’re all wondering how did that happen.

I will invite that person to do an insider share and share exactly how it happened, and many times they’re willing to share the exact pitch that landed them the opportunity, and how they followed up and leveraged the opportunity.

Another thing I do is, because my passion is helping people like you get more visibility, I’m staying connected to what’s going on out there. Sometimes I post opportunities that are related to like, TedX Talk opportunities, or I might know a famous podcaster that is accepting guests, and I will put that in the Facebook group.

Something that recently happened is someone I know at Oprah Magazine was working on a story called The Greatest Gifts. I shared that opportunity to the group, and two of our Impacting Millions members got a mini-feature each in Oprah Magazine.

I mean, it’s amazing what happens when we all come together and support each other. What I actually really love is now I see other people in the group posting opportunities, or saying, “Hey, I’ve got a podcast, and I would like to promote other people in this group.

“I want to support you.”

It’s a really incredible thing, and when it comes to Impacting Millions, we can not do it alone. We need to do it with a community, and it’s something that we need to stick with. It’s not a one-time thing. It’s not a four-week course, or a two-hour recording. It’s something that takes, you know, time. That’s why I really like to offer that community for a year.

What I find is that people see other people landing amazing opportunities, and it inspires them to step up, and it reminds them of things that they could also be doing to grow their brand and businesses. It’s a really powerful thing, and it’s probably the thing that I’m most proud of ever creating.

I’m just really grateful, Racheal, for you giving me the opportunity to even share this with your audience, because I would really love to support them further in the program, if it speaks to them.

RC: Thank you so much, Selena. I think just the perfect pitch template you gave is proof that it is doable. It is achievable, and every entrepreneur can start taking the steps they need to get more visibility on their business.

Learn more about how you can use publicity to grow your business with Selena’s free training to connect with VIPs and Influencers in your niche!

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