From Top Secret Ghostwriter to Visible CEO of Page & Podium Press with Amanda Edgar

Ever feel like you’re hiding your expertise behind the scenes, afraid to fully step into your power as a business owner?

In this episode, former tenure-track professor turned ghost writer Amanda Edgar shares her vulnerable journey from working on third-party platforms to building a thriving book writing business complete with a full team.

If you’ve been struggling to believe in your worth or wondering how to transition from freelancer to CEO, this conversation will show you what’s possible when you finally embrace your expertise.

 

Episode Show Notes:

  • Amanda’s dramatic pivot from secure tenure-track professor to freelance writer – and why she was miserable in academia despite “making it”
  • The limiting beliefs and “big brother” constraints of third-party freelance platforms that were holding her business back (plus how she broke free)
  • How Amanda went from having zero public testimonials due to NDAs to attracting ideal clients who actively want to share their success stories
  • The mindset shift that allowed her to hire high-performing team members instead of choosing people who wouldn’t intimidate her
  • Why your unique story matters more than you think – and how sharing it authentically attracts your ideal clients
  • Amanda’s framework for helping others write books without the typical “tortured artist” approach
  • The systems that allowed her business to keep running even when personal crisis struck and she could only work 10-15 hours per week
  • How she transformed her ghost writing expertise into The Memoir Method, a group program helping others write their stories

 Where to Find Amanda: Page & Podium.com where you can learn about The Memoir Method and more!

Links Mentioned:


**Racheal Cook**: Amanda, I'm so excited that you are joining me here on Promote Yourself to CEO.

**Amanda Edgar**: Welcome. Thank you so much for having me.

**Racheal Cook**: I wanted to invite you because you have been one of my favorite clients to work with over the last few years. We don't talk enough about how sometimes you find clients and you just love seeing their evolution. You love seeing their journey. The business side of their journey and then the personal side of their journey, there's so much growth that can happen when you are in a container in a community like the CEO Collective. But before we dive into your experience, I want to ask you to share a little bit about how you started your business because I think there's a lot of people who are potentially where you were and trying to figure out the business side of like, how do I turn this into a legit real business for myself? Can you tell us a little bit about your journey to being an entrepreneur?

**Amanda Edgar**: Absolutely. It had never even been on my radar that being an entrepreneur or a business owner was a thing that just an ordinary person could do. I grew up working class, it was just not a thing we talked about. The sort of closest route that I could think of to kind of get to this professional class that I wanted to be was to go through academia. So I did the sort of normal path. I went through a master's program, my PhD, and then I landed a tenure track job, which is a big deal in my field. They're really competitive, but I was so miserable. I was just so unhappy in that job. I felt like there was just constant pressure to perform. Sometimes to perform in ways that didn't necessarily match my values or align with who I wanted to be.

As an academic, you were writing all the time. So I had been approached by people for help with editing and then eventually, essentially ghost writing, although I didn't know to call it that then. As I got more of that and did more of that and put my name out more, it became very clear that actually I loved writing for people, coaching them through their books. It was a lot of what I was doing in academia that I loved. But in that pathway, I didn't have to do the things that felt kind of off to me. So I just basically freelanced my way out of academia. But then of course, when you're out of academia and you have no full-time job, you have no guaranteed salary, you don't have insurance, all of these things that come with being employed by somebody else, I had to figure that out. And that really is about the time that I came to you. Because I realized very quickly, I need help.

**Racheal Cook**: I don't know anyone else that's ever done this, just to figure out all those logistics. And I think that is something that so many people find themselves in, especially like our generation of women, I feel like we were put on this path before we really understood the paths that we were being put on. And I have so many friends, so many clients, so many women I know who went down that academic path, especially if you were that high achiever, loved school, it's so easy to just be like, yeah, this makes sense right now, this is the path I should go down, or the corporate track or whatever, it almost feels like our generation of women we were given a handful of tracks we were supposed to take.

Only to get there and be like, hold on, this isn't for me, and it's not that you don't like all the work, because clearly there were parts of it you did like, or else you wouldn't have gotten a PhD, and then on a tenured track. Like there were parts of it that clearly had interest in, but it's all the other stuff that comes along with it, all the requirements, all of the politics that happen in these institutions that can be very outdated and slow to catch up with where we actually are in our values and in our lives.

So when we first talked, I was really excited because you had already been working with people, putting yourself out there, ghost writing these books. I remember the very first conversation we had, you were nervous. Most of your clients were coming from like a third party marketplace. Can you talk about this? Because I think this is a lot of where people who are making that shift from freelancing into actually owning their own business. It's a shift there that you have to navigate to make sure you can get your own clients and control what that's going to look like more.

**Amanda Edgar**: Yes. I had just been really pulling from either people that I just personally knew and that pool was getting shallower and shallower because I wasn't really talking about what I was doing.

**Racheal Cook**: So most people didn't even know.

**Amanda Edgar**: And then I had this third party site that I was pulling people from. And the thing that was so frustrating was that the third party site took something like 20 percent out of the total cost that the client was paying. So in ghostwriting, you're sort of trying to increase your prices. Some ghostwriters will charge $150,000 $200,000 per project. So when you start thinking about 20 percent off of that, it was infuriating to see how much I was losing. But at the same time, I was so scared to put myself out there. And I think unsurprisingly, ghostwriters typically don't. You don't see a lot of ghostwriters that have YouTube channels or podcasts or even are doing a lot of ads because it is such a quiet sort of hidden industry.

**Racheal Cook**: Totally.

**Amanda Edgar**: That was what I needed.

**Racheal Cook**: Yeah, it's behind the scenes. And I think this, the first step a lot of people take is look, and when we're saying third party sites, think about things like Upwork, think about creative market. There's all these third party marketplaces across multiple different types of industries where people go to hire a freelancer to do a project or to work on something. And there's so many inherent challenges with not being able to control 100% of that client journey. There's so many challenges. And when you were in that position and most of your clients were coming third party sites, what were the challenges you were bumping up against?

**Amanda Edgar**: Well, the biggest thing is they were very big brother. So they were watching every conversation you had with potential clients, clients, they would not allow me to send any website links, you couldn't send any links to people to kind of demonstrate what you did or who you are, they would not allow the really big breaking point was that they would not allow me to have anybody else on my team log into that website, interact with my clients. So even to have somebody do something as simple as send the first reply after an inbound lead comes in, they would not allow me to do that.

And as my business was growing, I started to kind of see that clients needed so much more than that. I was giving them this manuscript and they had no idea what to do with it. It wasn't edited. So I started to want to add on these additional services. I wanted to do copy editing, proofreading, and now we go all the way through the publication aspect. But that platform would not allow any of that. It had to only be you, you could not have a team, other people involved, and they would email and kind of scold me. And I had so much imposter stuff going on already, that every one of those little scolding emails, it really dysregulated me. Now I know that that's what the feeling was, but it really upset me in a way that made it really hard to just even go on with my life.

**Racheal Cook**: So I was pretty desperate when I found you. And I remember our very first conversation, you were so nervous about most of your leads, your clients were coming from these sites, these third party sites, like, is it actually possible for me to get away from this and make the type of money that I think I can make doing this work? So that was, I think about two years ago now.

**Amanda Edgar**: Yeah, I think that's right.

**Racheal Cook**: Yeah, I was like, I think it's been two years since we started working together. And so fast forward two years, how many of your clients are coming from the third party site?

**Amanda Edgar**: Zero.

**Racheal Cook**: I actually create them and for your services and go 100% on your own, you know, with no more like safety net of third party site sending you people. But what has the result of that been for your business and for you?

**Amanda Edgar**: Incredible growth. For one thing, people on that third party site, lot of them really wanted non-disclosure agreements. So when I came to you, I didn't even really have testimonials I could use. Sometimes people would say some nice things in response to a chapter or whatever. And I would use those, but they had to be totally anonymous. So when you're asking people to pay you to write their book and you literally cannot even show them anything you have done for somebody else, it's really hard.

So as I was able to shift over, which that really came through embracing visibility, that came through starting a YouTube channel, being out on reels and lives and that kind of thing. And as I started to do that, people started to find me and those people want you to use their testimonial. They want you to put the book out there and talk about their book and they talk about you and it really was - the growth was really exponential. It was so fast I had not even dreamed that that was possible and such better fit clients than the kind of random folks that were finding me through the platform.

**Racheal Cook**: I think that's a huge point that you just made there. You know part of running your own business is when we want to build the businesses that we actually love. So much of that comes from working with people who are a great fit because nothing will make you hate your business more than clients who are difficult to work with, who are argumentative, who are not coachable, you know the ones who come back with a million requests and revisions and it just won't stop. When you're able to really attract the right people it makes everything so much better, like you just really enjoy your work even more.

**Amanda Edgar**: Absolutely, and not only, I don't really do much writing now, I have a full-time employee that's a writer and I have a whole slew of contractors, and just literally the other day I had a networking call with somebody who had referred a client, and she's working with Emily my full-time, and she was like, "Oh my gosh, Lisa just loves Emily, she's loving this process." And that's because she's a good fit for my company, Emily's not exactly the same as me, but because she's such a good fit for the way we do things, and my perspective and just honestly the vibe that I set up for the company, it's smoother for everybody down the line than when I was trying to plug people in with these kind of island of misfit toys folks that I was getting that kind of all over the place in terms of expectations and needs and goals.

[Continued in next part due to length...]

**Racheal Cook**: And so much of that has come because, like you said, you've embraced visibility, I want to talk about this especially as someone who has been a behind-the-scenes type of person like you've never in your whole career had to be front-facing and now you have a YouTube channel. So tell me about that tell me about embracing the visibility and what that journey has been like for you.

**Amanda Edgar**: I was very scared of competition when I came to you and I think part of that honestly was because that is so core in academia and I think a lot of workplaces right where everybody's trying to one up each other. And I think a lot of my fear was I was so focused on my competitors and what they knew more than me or better than me and oh my gosh look at all these testimonials and they have pictures with their testimonials I'll never have that and it made me really kept me hiding so that every sort of step forward just got even more scared. But you helped me. I remember there was a mastermind day that I went to and it was just me and enough CEO and we just cried the whole day. We had to kind of get stuff out and embrace and I remember you just kept saying like you have done so much you were doing so much and I had felt I needed a YouTube channel. I had felt like I have got to kind of say some of the things I say to my clients every day. If I get those out there people are going to come to me but I just felt like who do you think you are to do that.

**Racheal Cook**: That's the thing isn't that insidious like how that gets in our brain and this is such a common challenge for women especially is the feeling of imposter syndrome. Not good enough comparisonitis and it's like I'm talking to you who's got a PhD who was a tenure track professor who is more qualified to talk about writing like literally how much more qualified do you need to get and that's the conversation I have with so many of my clients, because we convince ourselves somehow that we aren't qualified, or if we are like, I am qualified, who wants to hear from me? What do I have to add? But you have so much to add to this conversation in the world of writing books.

**Amanda Edgar**: Yeah, well, the wild thing is that now so much of what I do is tell women, no, look at your expertise. People need a book and what you have to say. People need to hear it. And people needed that for me, too, because the world of ghost writing the world of book coaching, it does tend to be very just kind of niche. And people don't really talk a lot about kind of what is their perspective, what is their vision. And I feel like that's something I can model for my clients, that if I can stand up and say, here's kind of where I'm coming from. Here's what happened. I've told some pretty personal stories on my YouTube and I hear from people who say, "Oh my gosh, thank you for sharing that" or "just want to let you know I really related to what you were talking about." And to me, that is so much more important than any metrics that I'm recording is that I had to overcome this. And what a gift to realize I had to overcome it so that I can help other people do the same.

**Racheal Cook**: Well, most of your clients are coming to you to write a book. What kind of books are they writing and what, how does this book fit in with what they are doing?

**Amanda Edgar**: Yeah, so our specialty is what's called a hybrid memoir, which this gets called all kinds of different things. I think sometimes people hear memoir and kind of freak out, but all we're doing is taking your expertise and your experiences and your knowledge, the things often that you help your clients with. And figuring out how to weave your story in so that people not only get all of that brilliance and wisdom, but also they get to know you because we learn so much better when we're connected to the person we're learning from.

Sometimes clients have these amazing stories and they're like, well, nobody cares about my personal life. But turns out when you put that book out, people really, really care. So a lot of the clients that I work with are either trying to build or bolster a speaking career. Books are great for that. The opportunities that you open when you can put a book on your media kit - amazing. And then I have a lot of other clients who really are just at capacity with the clients that they can help. So they want to put out books that are going to kind of share all of their principles and the way they do things so that they can help thousands or millions of people, instead of the dozens that they're able to handle in just their one-on-one coaching. We had a nutritionist that we just wrote her book. She's able to now reach so many people with her really important ideas about the environment and making sure that you're fueling your body and all this, that she couldn't have gotten out just one-on-one.

**Racheal Cook**: Yeah, I think that's so interesting because the book landscape has changed so very much in what the past 20 years, probably more than that now, but I feel like this is an opportunity a lot of people aren't aware of. They feel like they have to be anointed and chosen by some big publisher in order to get permission to write a book. I've written two books myself. I have a third one that I haven't finished, but I can tell you like what Amanda's saying is so true that when you have a book, people totally view your experience and expertise differently because you wrote the book on the subject.

**Amanda Edgar**: That's right. Well, actually, I don't know if you know this, I bought your book before I ever contacted you.

**Racheal Cook**: Yes. Hey, I'm totally predictable.

**Amanda Edgar**: I was like, oh, wonder if she has a book. And then you did the Fired Up and Focus is the one that I got. Then I was like, oh, yes, this is where I need to be because it's very strategic. It's very step by step. That's what I needed. That's what I connect with. So yeah, it can be this sort of intermediary step before people feel like they can reach out.

**Racheal Cook**: I think it's a great step, especially like you said, those service providers who are reaching capacity and wanting to

reach more people with your business. This is one of those things that so many people struggle with is making that shift from, if I want to go from primarily service based primarily one to one to having more leveraged offers or to being a professional speaker, like you said, a book is a great tool that you can have in your kit. So I love that you have really tapped into this hybrid memoir niche because I think this is something that we often forget and I think in the world where we're all overloaded with information and there's so many people out there who are probably talking about similar things, the biggest thing that can differentiate you is often your story.

**Amanda Edgar**: It always is, first of all. It always is but really what is absolutely unique is the way that your wisdom and knowledge melds with your story. Absolutely unique and I especially find this with women. When we put our story in there that is a totally different piece of epistemology or wisdom or just way of knowing with the story in there than it was when some white dudes said it at whatever point. There's just such a more connected sense.

**Racheal Cook**: Yeah, it gives you that context. I feel like that context of understanding where this person's coming from and how they developed these thoughts or frameworks or whatever they have. And I even recorded on the podcast, an episode recently where I just jumped on and talked about, you know, I'm so passionate about building a life first business and it's really because it's a proof business and share that I just lost someone. And here's what we put in place because life is gonna happen. And I can't tell you the number of messages I got back from people who've lost someone or they're with a parent who's at the end of life and on hospice or had a major diagnosis. People connected to that. And it was a really personal thing for me to put out there. But people are like, oh, I understand what you're talking about because I've also gone through something hard.

**Amanda Edgar**: And wish I had known that there were ways I could have navigated it. I think that's right. And I also think there's such a temptation to believe that people we see as successful that we really look up to don't have any problems, that they were just born into it. And if I could have, if I was born in that family, then I'd be like that too.

**Racheal Cook**: But it's not true.

**Amanda Edgar**: All of us go through things. There's something that is such an amazing invitation to your clients to say, here's my story. What is your story? How can we figure out how to bring your story into alignment with this thing you want to do or feel or be?

**Racheal Cook**: I love that. As you have continued growing your business over the past two years, you've attended multiple CEO retreats, you've been in the CEO collective. What were some of the first things that helped you to really make this huge shift in your business?

**Amanda Edgar**: Honestly, the biggest thing was just believing that I belonged in the position that I'm in. And that was a hard journey, but really being around other women that I connected to personally. I could see myself in them and saying, why can't I be like them? Why can't I? So first, you have to kind of pretend a little bit. And then it starts to feel a little bit more like you. And that was really the journey. So being around all of the other women was so key.

But then really, I don't know that I realized until I had a pretty major personal shake up recently. I don't know that I realized until then how set up all those systems were in this amazing way that you do, right? The step by step do this first, then this. But then my business really was ready to run itself. And the amazing thing about having that really terrible time in my life where I had to step back from my business, I really could not do maybe 10 hours a week, 15 hours a week at that point is all I could work. Having to step away showed me, oh my gosh, this stuff works actually, when you set up the systems to run, and you delegate to people and tell them exactly what they need to do.

**Racheal Cook**: Oh my gosh.

**Amanda Edgar**: You can step away. You can step away and say, OK, Laura, I'm not going to be around, but can you just kind of watch the email for X and Y and Z? And Emily is going to be here. And so if anybody needs anything that's specialty, she can answer that. And it lets you then handle your trauma in my case and get the support that you need. And just honestly sleep, I just slept so much.

**Racheal Cook**: And I love that you are sharing this because again, life happens. Life happens. Like we're all going to face something at some point. And this is one of those things where I see so many business owners not be able to make it past that because, you know, it's nice to think that we're going to get our business system set up and our infrastructure set up. And then we're going to go on a long sabbatical vacation and like travel and all the fun stuff. What we don't think about is something's going to happen and it's going to turn your life upside down. How do you make sure your business keeps running while you are dealing with that thing, right? And it is, it's systems, and it's having a team, and you've been really carefully building out your team. Like your team really gels.

**Amanda Edgar**: My team is amazing. I love my team so much. Like when I'm listing all of my gratitude things, my team is always on the list. They're so good. But it really, that took confidence too. That's stepping into this role, because some of the first people I hired, I later I can reflect and see that I was hiring people that were not intimidating to me, which meant that I was not hiring people who were really ready to take the leadership roles in my company that I needed them to take. Once I felt confident and secure in myself, then I could say, who is the best person? Who is the best person at this task, who also aligns with my vision, my values, and who I like to talk to, is responsible? And that is a life changer. When you really do trust the people that you work with and you have set them up to be successful.

**Racheal Cook**: It's huge. And this is not the way that most people have ever approached business, to be honest. When I go out there and tell people like how long my team has been with me and how much we love each other and you know, I have all these clients who I've had people who've worked with me on and off for 15 years, people don't understand that you can actually like your team and you can like your clients and they don't have to be like just this necessary evil to be an entrepreneur. Yeah. That is such a shift I think because so many people get into business, yes, because they want freedom and flexibility and financial independence, but also because we want a level of like fulfillment and enjoying our life.

**Amanda Edgar**: Yeah.

**Racheal Cook**: I think a huge part of that is the people you surround yourself with.

**Amanda Edgar**: 100%. Yeah, believing really that clients are out there that you will love. We had a meeting, a group call with my group coaching program, the Memoir Method, we work with women to write their memoirs, and there were maybe six or seven people on there, but everybody was just really cheering each other on and lifting each other up. And I got off that call and just wept because it was, that was what I had imagined, but I had not imagined it could happen so quickly. And just to see like the love in that room and the vulnerability and authenticity, amazing.

**Racheal Cook**: I feel that way after every single CEO retreat, and it's one of the reasons why I love having the in person component is because it's so easy when you're running a business and you have through programs and things like that, especially because I have people all over the place, to not have that level of connection or see those things happening. But when you get people in a room and you have set them up for this is a safe space to be your full self and you do that by showing up as your full self, by the way, everyone, you don't show up trying to pretend anything you just show up as you. And then it's amazing. People let their walls down. They take the armor off and actually are like, okay, here's me. Here's what I'm trying to do. And people see the potential. They see what you have and want to see you succeed. And it's never from a place of competition. Comparison, it's always from a place of when we rise, we reach our hand back and bring the next person up and we're doing it in community and we're making things better in community.

**Amanda Edgar**: It's huge. Agreed. And it's not only that people want to watch you succeed that we know you want to watch them succeed too. That's magic. And in all being calls and Emily, it's kind of my right hand. She, a lot of times, will answer a lot of those questions. She has an MFA in fiction, so she has all these great things to share that aren't my training. And I love seeing her just step into the expertise and just so confidently share ideas that I never would have thought of. And that takes stepping back and letting go and trusting other people. But when you do that, oh my God, there's nothing like it.

**Racheal Cook**: It's amazing. Well, you brought up Memoir Method. And I know this is a huge new way that you are supporting people with writing books because clearly getting a book written is a big investment of time, energy, and money. And a lot of people have that they want to write a book, but might not have the resources personally or within their business to invest that much in a full-time ghostwriter. Tell us a little bit about how you came to the Memoir Method because I think a lot of people believe that creative projects like writing a book are things that you're supposed to like struggle through. You know what I mean? Like they feel like in order to write a book you have to wake up at four in the morning and punish yourself through it and it's just gonna be such a slog to get it done. But that's not your approach at all.

**Amanda Edgar**: Yeah I always compare it to Jack Nicholson in The Shining like why do we think we need to rent a haunted hotel and shut ourselves up? There's no reason to do that. Actually every book that you've ever read was written in community however they defined community. There's always a group of people that are working on that. So with the Memoir Method what I really wanted to do was bring together women and we actually now are inviting men as well for the first time in December. But I wanted to bring people together that had similar values similar reasons goals that they wanted to achieve with their book. And then I wanted to talk them through the system that I have been using to write books for 15 years now that I have taught many ghost writers to use. I have worked with one-on-one book coaching clients to implement the system.

What I noticed was that people were kind of reading all these books and watching all these YouTube videos and coming out feeling more confused and more insecure than they were when they started. And our system is so simple. We set it up to be flexible enough that anybody's story, anybody's wisdom can fit into kind of the templates that we use. It's flexible so you can still make it your own. It's not cookie cutter, but also you're going to get it done because there's step-by-step process, there's community support.

**Racheal Cook**: We are checking in with people twice a week to make sure that they're still making the progress they wanted to make.

**Amanda Edgar**: And we take you in the nine month program all the way from your idea, all the way through.

**Racheal Cook**: You can have that book published if you really are ambitious and work on it. I love that. And I think the way that you did this is so important again for people who are trying to make this shift from a one-to-one service. You spent 15 years figuring out how to write books really well. And so when you spend that much time, and publish as many books, write as many books, you learn a few things, you see patterns, and that framework emerges. And I think this is where a lot of people feel like they have to sit down and come up with a framework out of thin air. I'm like, no, the framework comes from doing the work over and over and over again, and you see the same patterns and you see the same similar things happening with similar people. And then suddenly you're like, oh my gosh, I can actually turn this into a productized service, and that's a game changer.

**Amanda Edgar**: You have to embrace the fact that you know something, though, and I don't know if you remember in that mastermind day when I was first, I think I want to do a group program here's kind of what I sketched out, and I was like, okay, they could do this structure, the hero's journey, and you were like, don't have them do all those things, have them do your thing that you developed. And of course that's true. I just needed a little bit of a nudge to say the way that you do it is actually brilliant. Embrace that instead of leaning on everybody else's stuff. That that has been magical to see how well it works for other people to refine it also on my end.

**Racheal Cook**: And the more people that go through it, the better it's going to get because you're going to be able to work that pre-work and work out the kinks and see how do different people apply this in different ways. And I think this is something, again, a lot of the women I work with, they have so much experience and expertise and they often just, you're so close to it. You know, you can't be the label from inside the bottle and sometimes you are just too close to it to be able to realize that you already have everything you need.

**Amanda Edgar**: You just need somebody else to give you some outside perspective and give you those final little nudges to get out of your way. And I'm grateful for y'all for that. And I'll also say the visibility helps with that too. If you can kind of bite the bullet and get out there talking about stuff, you start to get these messages where people are like, this changed my life or I did a webinar for a third party service and somebody wrote in and was like, I've been working on this for three years and I used your framework and I had it in 15 minutes. That's an amazing piece of feedback and that stuff really helped me believe I have something that's special and important and can really help people. And I probably wouldn't have felt comfortable saying that sentence actually a couple of years ago.

**Racheal Cook**: I'm like a couple years ago, you were kind of the deer in headlights. Like, am I really doing this? I don't know exactly how this is going to go. But we knew that you had so much to offer the world and that if you were just given some direction and a path to run on, it would all start to come together. And it has, it's just been so amazing to see. So as we wrap up our conversation, I want you to share like, what would you say to anyone who is listening to the podcast who bought my Fired Up and Focused book who's been following along but maybe has been on the fence about joining us in the CEO collective. What would you share with them?

**Amanda Edgar**: You've got to do it. I mean, honestly just being around all of these other inspiring women - you can't help but get caught up in the spirit of it and just honestly I love all of the components of the program, but going to that in person retreat - there's nothing like that. I mean, there is such a buzz and an energy and you come away with your goals and your plan but I also have come away with such amazing friendships. I mean people that we just get on zoom to just chat and catch up or people that I have gone out of my way on vacations to have coffee with them and that really that's what keeps you going more than looking at your metrics obsessively or whatever folks do whatever I was doing to try to keep myself going so get in there.

I mean, I really joined because I wanted the vault and the vault is amazing, but I binged the vault after I'd binged your entire podcast. I was learning and learning and learning, but really it is the supportive framework around all the learning that helps you actually implement it in a way that's healthy rather than put my head down and do every single thing on this checklist in two days. Y'all are so good about saying like, let's pull back a little bit. This is actually 20 goals, not one goal. So let's break it down a little bit.

**Racheal Cook**: I love it. Well, thank you so much for jumping on with me and sharing your experience in the CEO collective. Now you have another round of the Memoir Method coming up, so I want to make sure you can tell everybody how they can learn more about it. If writing a book is on your big vision, if it's on your list of goals for 2025, this is an opportunity to get a lot of extra support and getting that book out there. So can you tell us what the Memoir Method is and when it's coming up?

**Amanda Edgar**: The Memoir Method is a nine month group program. You can check out more, see everything that's included on https://pageandpodium.com/memoir-method/. You'll see that it does include a vault that has information on how to develop your idea, how to draft, revise, publish and market your book. So you're getting really soup to nuts, everything that you're going to need. And then we also have a group call once a week and you get a check in. That's a personal email check in with Emily every single week so that we are really making sure that you're making progress. So if you're kind of just wanted to dip your toe in, kind of see what we're about.

**Racheal Cook**: You also can download our free method checklist. So that's at https://pageandpodium.com/checklist/. Perfect. Well, I will make sure all of those are linked up. Everyone, if you have the book on your goal list, go check out what Amanda's talking about and if the book is a little further away, make sure you're following her content because it's just incredibly helpful. And I definitely think this is something that I'm just so excited to see the evolution of how far you've come, how the team has been built. Your confidence has just exponentially increased, which is incredible. So I know there's nothing but good things coming as we get more people to get their memoirs out through Page and Podium.

**Amanda Edgar**: Thank you so much. Thank you for having me.

**Racheal Cook**: I really appreciate you taking some time with me today. Hope we're going to see you soon.