How to Use Collaborations to Help Your Business Thrive in Uncertain Times with Jordan Gill

Are you staying ahead of the marketing shifts that affect your business?

Trends come and go–like Myspace, which was once all the rage, but isn’t even in the marketing conversation anymore. What once was effective becomes less so, like you’re seeing on certain social media platforms.

But if you wait too late to get ahead of the shifts and change your approach, you’ll find yourself struggling to get your business back on track. So what can you do now?

Getting in front of other people’s audiences is one of my favorite ways to create more visibility for myself and my clients. Not through cold pitching, though, but building relationships and creating collaborative partnerships. And today as we continue our conversation on visibility in your business, I have the perfect expert to talk about collabs on the show!

In this episode of Promote Yourself to CEO, my friend Jordan Gill is back to talk about how you can leverage collaborations in your business. You’ll learn about ways in which you can form these partnerships, how to ensure you make it beneficial for both sides, and what the future of collaborations might look like soon.


On this episode of Promote Yourself to CEO:

9:53 – What was the thought process behind Jordan’s creation of Ready Set Collab?

14:41 – I talk about my own experience with collaborations vs. hiring a PR team to pitch for me.

17:05 – What are the different kinds of collabs you can engage in as a CEO? Jordan discusses a few.

22:17 – Jordan talks about how to sustain your energy over the long haul when doing collaborations for the first time.

27:52 – There’s one big thing that most people miss when going after collabs. Jordan reveals what it is.

29:40 – What is coming next in the world of collaborations, and what should you pay attention to?

34:29 – What about using AI tools like ChatGPT for collabs? Jordan shares how she and her Ready Set Collab members use it.

Mentioned in:


      Racheal Cook: If you've followed me for any length of time, then you know that one of my favorite Attract marketing strategies is to get in front of other people's audiences. But what you may not realize is that a lot of those opportunities don't come from cold pitching yourself, they come from who you know.

      Business grows at the speed of relationships, and that is why building those relationships and creating collaborative partnerships is so powerful. Today, my dear friend Jordan Gill is joining me to talk all about how you can leverage collaborations in your business.

      Are you ready to grow from stressed-out solopreneur to competent CEO? You're in the right place. I'm your host, Racheal Cook, and I've spent more than 15 years helping women entrepreneurs sustainably scale their businesses. If you're serious about building a sustainable business, it's time to put the strategy, systems, and support in place to make it happen. Join me each week for candid conversations about stepping into your role as CEO, the hard lessons learned along the way, and practical profitable strategies to grow a sustainable business without the hustle and burnout.

      Hey there, CEOs. Welcome back to another conversation about visibility for your business. This conversation is really, really important to me because we have seen over the last few years a lot of things shifting in the marketing space, a lot of things shifting in a small business and entrepreneurship space that are directly impacting us. If we're not ahead of it, if we wait too long to change our approach, then we find ourselves struggling to get our business back on track.

      What am I talking about? I'm talking about the rise and fall of online marketing of things that we used to really focus on: creating content, posting on social media, things like that where we're constantly putting things out online and out into the internet. In the past, people would find those things. That would be all it really took to make our business visible. Just creating an online presence was really enough for a long time.

      But not only have more and more people started leveraging these online platforms. It doesn't matter if it was different social media platforms or having more websites, a blog, or a podcast, those strategies have really started to shift. They used to be really, really powerful in organically growing your audience with content, and it's not that content isn't important, it is, but this is why a lot of those content marketing strategies fall under Nurture marketing.

      If you've heard me talk about the Marketing That Converts Framework that we teach here at The CEO Collective, Nurture is what goes out in front of people who already know who you are. But at some point, what we are seeing is that even the people who already know who we are are seeing less and less of our content, especially when it comes to platforms like social media.

      You can try to just increase the volume of what you're doing or we can start really looking critically at what is happening at the shifts that are happening and what is ahead. What we are really seeing is that as organic marketing on social media platforms is going down, we're not getting the reach we used to get, surely not 10 years ago, 5 years ago, even 2 or 3 years ago, we're not seeing that organic reach, so the next option was to go to paid advertising.

      Well, paid advertising has now priced itself out of a lot of small business owners' budgets. It has become more expensive to make paid advertising work. Ads have gone so, so out of reach for a lot of small business owners. Then we still have opportunities like search but we are also seeing that platforms like TikTok are actually starting to dominate search. People are leaving going to Google and instead finding things on platforms like TikTok.

      We're also seeing the rise of AI. There's just so many things converging at the same time that we are now at a point where content alone is not enough. Sitting in front of your computer by yourself, cranking things out, and using that to create visibility for your business is not enough. It's not enough to attract brand-new people to your business anymore. It might have been enough years ago but now it has become harder and harder and harder to build a following if you are simply using those strategies. What are you to do? What do we do here?

      Well, this is why this content marketing really falls under the Nurture section of my Marketing That Converts Framework. What we need to focus on is Attract. For a lot of us, search is actually on the decline so this might shift in the future. Advertising is also getting out of reach. That leaves other people's audiences, getting in front of other people's audiences.

      This is hands down one of my favorite ways to create more visibility for my business and to help a lot of my clients create more visibility for their businesses. It's an amazing strategy because if you are running an expert-based business, meaning what you are selling is your experience, your expertise to your community, whether it is a done-for-you service that allows you to share your expertise or you are teaching or coaching people with your experience and expertise, this is an amazing way to showcase that, getting in front of other people's audiences, and there are so many different ways that you can do that.

      But even this can get tricky. If you want to get in front of other people's audiences, you want to get interviewed, you want to get media opportunities, you want to get speaking gigs, you want to be a featured guest expert in people's programs, how do you do that? Well, option one is you can cold pitch those people.

      You can even hire people to help you cold pitch those people where you're just sending a cold email or a cold message out to those people to see if there's some way you can get in front of their community or you can build relationships. You can create connections, create opportunities for mutually beneficial collaborations. This is one of the biggest secrets in the world of business.

      I truly believe business grows at the speed of relationships and almost every single major opportunity that has landed in my lap has not come because I have hired somebody to pitch me even though I have hired people to pitch me. That has definitely been a part of my strategy. But a lot of opportunities have come because I've intentionally built relationships with other people in my world and we've created these collaborations where we are both supporting each other and putting each other in front of the other's audience.

      That is going to be one of the biggest shifts that a lot of business owners can embrace. It takes more time to build these relationships but it is so incredibly powerful. Honestly, getting a warm introduction to people or having opportunities from people you already know, who already believe in the work that you're doing is so much easier than being one of the literally hundreds of cold pitches that every single person who has a podcast, an event, or whatever is getting on a regular basis.

      Today, I wanted to bring on my friend, Jordan Gill, to talk all about collaborations. Like me, Jordan is a big believer in the power of your network and the power of connecting with people, creating opportunities for both parties to thrive and to support one another, and she has taken that a step further and actually created an opportunity for more business owners to get in community and collaborate.

      I cannot wait for you to hear from Jordan today. You might remember she originally came on this podcast to talk about her VIP days, how she launched the idea of VIP days, and how she took VIP days to the whole next level, then teaching people how to leverage VIP days. This is another part of the whole suite of things that she's up to in the world. I hope you're excited to dig into all things collaboration, relationship-based marketing in today's episode.

      Hey, Jordan, welcome back, so excited to have you.

      Jordan Gill: Yes. Thanks for having me again. I'm always down to have a conversation with you, Racheal. It's always a good time.

      Racheal Cook: Well, it's been so fun this last, I guess, five or six months to watch you roll out some new interesting offers because I remember when we were sitting at the ConvertKit Conference a year ago, you were very passionate talking about how collaborations have been the way forward for your own business and I couldn't agree more. It's so fun to see what you have created out of that.

      To get our conversation going, I want you to just share what was your thought process behind creating something like Ready Set Collab™?

      Jordan Gill: What's funny is it actually was a tiny, tiny seedling at ConvertKit Conference because, I don't know if you remember this, ConvertKit actually launched some sponsorship network of sorts and I was like, “Oh, this is so dope,” and of course, the ConvertKit and now HubSpot and everybody, there's a few of them out there who are doing these network sponsorship collaboration offers, they have these requirements and I don't mind requirements generally speaking because like I curated experiences as well, I'm a curator by nature, but I also found that a lot of the arbitrary numbers didn't necessarily equate to, again, numbers that I had seen success with. They're like 10K email lists. I think for podcasts, it's like 25,000 monthly downloads, all that stuff.

      I've been on a range of podcast interviews. I've done a range of different email-oriented collaborations, and honestly, people who have under 5,000 on their list still have been really viable. Someone else who actually is also in Ready Set Collab™ and who you should connect with is [DL Charon], I love sharing about her because she was under a thousand people on her email list and runs a seven-figure business.

      The numbers that we traditionally used to put a metric to someone's success don't quite relate anymore. That's not a knock to people who have more than all of that on their email list or podcast downloads. I have more on both of mine as well but I think the thing, the linchpin for me when I heard ConvertKit first and then I heard about HubSpot, which is another creator network, and I heard about these networks, I was like, “Who's doing this for us?”

      Just people who are experts, are smart, have awesome communities, and whatever else, I'm just like, “Where's that community?” It's been floating in my mind for a while, basically up until I guess March was when I was like, “Okay, I think we're going to launch Ready Set Collab™,” a few of my team members said, “This is a bad idea.”

      We laugh about it now and they're like, “Okay, just kidding, ignore me,” but it's a different concept, it's not something necessarily that's wildly known. But I knew that I wanted a place where people who were experts, who know how to bring value, who have collaborated before, want more collaborations, and come from a very genuine place, I wanted to create that space. I knew that I've created tidbits of that in my strategic partnership mastermind and retreats and stuff that I've done but I wanted it to be ongoing. I wanted this to be an opportunity for people long term.

      Then we launched the dang thing and we had 100 spots sold within 6 days and I was like, “Well, we're on to something. We've got something going and whatnot.” From there, it's continuing to iterate, it's continuing to figure out how we can best serve everyone and whatnot. We're still in that process but it's exciting nonetheless.

      Racheal Cook: It is so exciting and it just reinforces something that I think you and I both believe, which is business grows at the speed of relationships. I think we're coming out of an era, especially in the entrepreneurship space that has been all over the internet, all over social media where it has been all about just grow a big audience, just grow, grow, your email list but there is not actually a clear direct tie to the size of your audience and the size of your business like you said.

      I have seen this so many times myself where people who were really successful at growing an audience couldn't sell a thing to that audience, couldn't get anybody to actually work with them. There's a big difference there and I remember there was a period of time where we would get hit with all these opportunities to be a part of a speaker series, but again, you had to have a certain requirement in order to be a part of it.

      I 1000% agree with you just from my own experience. I have seen most of the opportunities that have come to me have come from collaborations, have come from me being able to be on somebody else's podcast. But where it's been hard has been just being able to get the ones that make sense for me.

      I think I shared with you when I joined Ready Set Collab™ that up until this year, I had been paying and I've worked with a couple of different basically PR teams to pitch me for things, and hiring PR is expensive. We're talking anywhere from $1,500 a month to I've paid $2,500, $3,000 a month and you're usually committed to a minimum of 6 months or a year contract. I might be lucky if I got two podcasts a month out of that but still, a lot of them came organically just from who I knew.

      Jordan Gill: Right, yep. That's where my metric that I'm sort of tracking is basically cost-per-collab and it's not necessarily a direct science but again, when you come into our community, I don't want there to be that $3,000, I got two podcasts. That's literally I paid $1,500 for each of those, and it doesn't have to be that way. I found that especially in the podcast land but even people who are wanting to do list swaps, social media roundtables, or whatever, they want it to feel more relational.

      There are some PR people who are really good at pitching and they do it in a way that is very relational but I've even found podcasters these days are like, “If I sniff that it's an agency versus you, I don't even want you on my podcast.” There is some interesting stuff going on even in that realm where hosts are wanting that relational like, “Hi, it's me. I want to be on your show” vibe instead of somebody else pitching for you.

      Racheal Cook: Absolutely. I'm also seeing that just in general marketing right now, there's a huge shift away from paid marketing-related things. We're seeing a lot of people are shifting back to organic. That means we're shifting back to relationship-driven marketing, we're shifting back to collaboration-driven marketing. That's why I think this is such perfect timing for you to launch something like this.

      Tell us about collaborations. We're using the word collaboration. We talk about podcast interviews, what does this encompass? Because I feel like often, people hear, “You should collaborate with other business owners, like-minded business owners, people who are doing complementary businesses,” and that's where the conversation ends and they're left to figure out, “Well, what do I do with that? How do I collaborate? What does that actually mean?” Can you share about the different types of collaborations you have seen that you're encouraging inside of this community?

      Jordan Gill: Yes. Well, first off, I think that there's such a vast opportunity with collaborations that, again, I'm going to share some but there are also ones that I'll share that are not really off the cuff but just not common that I think could again spark ideas for people. Some more of the common ones are list swaps. Again, you share freebie to someone else's list and then you share someone else's freebie to your list.

      We have podcast parties which is where you do part one of a podcast episode on one podcast and part two of the episode on the other podcast. There's some cross-audience sharing and whatnot.

      There are obviously in-person speaking events, virtual speaking events, there's what we're calling social roundtables where you have a topic. It's like Help A Reporter Out but with social media where it's like, “Okay, I have a question about a trending topic or something that's in the news and I want four or five people's opinions on it,” and I put all of their opinions in quotes and it's a carousel on LinkedIn, Instagram, or something like that where again, it's this getting different opinions on a similar topic and everyone's sharing it to their people and again you're expanding your reach that way as well.

      Those are some of the common ones that we're talking about inside of Ready Set Collab™. There are multiple that are coming to mind but one that we're doing for Make Your Mark Live that I think people would find interesting is we have these VIP tickets that we sold for our Make Your Mark Live that had a component to them that was creating an eight-minute TED Talk-style type talk.

      I wanted to ensure that those people felt supported. I am not a speaker coach. That's just not what I need to be doing and so I was like, “Well, what could be interesting is if I found a speaker coach who, again, would want to collaborate, who would want to give of an hour of their time to each of the 12 individuals, and then during our event, they actually would get to emcee those 12 individuals in their eight-minute TED Talks, this would be an opportunity for somebody to get in front of 1,000 people (virtually and in person included) and be able to literally have on display 12 people who went through and worked with them and be readily available to, again, sign up people into their programs and whatnot.”

      So I got my speaker coach and it was a really great fit for both of us. Again, it's creative. What I have is a platform and I have an opportunity for them to get in front of 1,000 people and what they have is the opportunity to mentor these 12 people and then have access to that platform. It's such a win-win and I think that people miss out on those little opportunities that are already built into what they're already doing.

      People do that with guest experts maybe in their paid communities but even with speaking, even with virtual speaking, all of that, there's just all these little nooks and crannies that you can create win-wins with people.

      Racheal Cook: I love that you're doing that. I think that is so interesting and it makes me so annoyed that I can't attend your event because it's the same weekend as our CEO Retreat here in Richmond, Virginia. Next time I'll try to make sure we don't overlap.

      Jordan Gill: Yeah, we need to talk together first, yeah.

      Racheal Cook: Our dates here, we'll have to plan it out. But that is so amazing and I think just brilliant. I hope everybody's taking away that there are so many different ways you can do this. I love that you brought up the idea of the social roundtable where it’s everybody's different opinions in a carousel because it reminds me of blog roundups. That was something I did, I think I have a post somewhere where it was like 25 experts weigh in on their back pocket strategy to get clients quickly. Those things can be so incredibly powerful.

      I remember another person that I follow, Maggie Patterson used to have a really great post or a downloadable PDF that was like a roundup of how to delight your clients and it was just everybody's favorite thing they do to delight their clients. So many great ways that you can collaborate, then people want to share what everybody's up to. It's so exciting.

      I think this is where people can get overwhelmed with all of the ideas. I shared with you when we just jumped on this call that it was the first month that I was in Ready Set Collab™, everybody was chomping at the bit, ready to get going, and they were all stalking each other's profiles and jumping over to email, message, and everything. Within that first month, I had eight things lined up, which was mind-blowing.

      I was like, “This is wild.” But it's also a little overwhelming because it's like, “Okay, how do we figure out what's the right rhythm here?” Because with everything in marketing, it's great to have an explosive burst of energy, that's fantastic, but that's not always sustainable. I know you and I are really big on we have to find a pace that fits our life and our lifestyle.

      When people are thinking about doing collaborations for the first time, how do you make that sustainable over the long haul, keep up with that? Because it is effort to put into doing these on an ongoing basis.

      Jordan Gill: Totally, yeah, exactly. I think to an interesting shift, and I'd be curious to know if you see this too, is that with a lot of podcast interviews, with a lot of, again, speaking topics, people are becoming less and less inclined to hire you to speak about the same thing that you always speak about.

      I think about the last three years I did, I don't know how many podcasts, about VIP days. Generally speaking, I said probably 80% of the same thing on every podcast. That was helpful for me in that season and now what's been fascinating is I'm getting interested in different things and maybe it's also because I'm sharing about different things so it goes in between.

      But I also think things like me being a stepmom, people have been interested in that side of things, and just my strengths or I did a cool SEO audit podcast interview that was really fun and I'm finding that people are less interested in your three talking points that you always talk about. They're like, “No, tell me the stuff that isn't googleable and you can find on another podcast so that's more exclusive, you know who does this well.”

      I don't remember if you were on the panel or came to the panel but Eman from Mistakes That Made Me, her podcast is all about exclusive like, “Don't even pitch me what you're talking about to everybody else. I want the exclusive journalistic point of view.” I think that's so fascinating and so intriguing. Even though she has one season, I think of eight episodes she's done so well and phenomenal because of the depth of interview that she gets and the exclusivity, like where else are you going to get it? Have you seen that trend?

      Racheal Cook: Yeah. I've seen it. I might even think about Claire Pelletreau's podcast The Get Paid Podcast too because she's one of the first people that ever asked anybody point blank, “How much are you making and where is it coming from? Let's talk about how it's actually working.”

      I think that's really important because I think we definitely are in an age right now where there is some level of once you've shared your story on 20 podcasts, it's time to share more than just your hero's journey story, how can we share something else?

      I think that's part of making it sustainable long term is knowing that your message is going to evolve, think about the things that are coming up that are interesting for you, and when you're seeing threads of people are really interested in this, that might be an opportunity to lean into it and think about where can I put this story out there even more.

      Because you talking about being a stepmom, you might not have ever gotten some of the opportunities to talk about that if you hadn't started on your own platform. The basketball video you shot with your son, it’s just hilarious. It was fun to see that side of you and it gives people just a different perspective of you in your life and everything.

      I think that's something really interesting to think about is just because you start with one topic or one specific storyline that you're pitching doesn't mean that's it and it can also start just on your own platform, start sharing different things on your own platform.

      Jordan Gill: Yeah, exactly. Even with my podcast Systems Saved Me®, when I brought it back and I've done all solo episodes, it's been really fascinating because I took a hiatus of about a year and a half and before that, it was majorly guest episodes like 90% to 95% and my solo episodes never did that well so I was like, “Whatever, that's fine, that's less work for me.”

      But when I came back, I was like, “No, I want to share my perspective. I want to share what I've learned and some things,” and we just have had explosive like 130,000 downloads in a couple of months and I just was like, “What? What’s happening? Now we're going to fold in some interviews again. But people got to know me and got to know what I'm about, what my perspective is, my philosophies, my values.

      I think that when you're going to be a guest on podcasts, social roundtables, or speaking engagements, I think it's really important and I think what most people miss when they are going after collaborations is really understanding the intersection of the two individuals and how it's beneficial to both people. Because you rattling off “I have this book and I was on Forbes and blah-blah-blah,” it's like you-you-you, I don't care.

      But if it's like, “Hey, I wrote this book on how,” I'm going to make something ridiculous up, “how burnout comes from you eating pineapples,” it's like, “Okay, that's interesting because pineapples is part of my brand and I talk about burnout,” and they could relate it to, “Hey, I think this would be beneficial to your audience because XYZ.”

      Instead of it being the you show, which I don't know that even really worked per se but that's besides the point, now it's much more what is the mutual benefit. Because having someone on your podcast is a benefit to you, Racheal, and having guests on my podcast is a benefit to me, Jordan, because I'm able to bring a variety and diversity of voices and perspectives for my audience. That is a value and that doesn't have anything to do with their size of lists, their size of Instagram, or anything like that.

      I want to expand again the conversation of the benefit of collaborations, can be money, can be audience, there's nothing wrong with those, and there are so many other ways that you can provide value that don't even have anything to do with either those two things. I'm trying to shake up the conversation.

      Racheal Cook: I love it. Well, as we're saying here in this conversation, really amplifying the value of collaborations, I'd love to hear from you what do you think is coming next in the world of collaborations or what should people be paying attention to?

      Jordan Gill: Yes, I agree that we are going back to a very organic approach to marketing right now and for the near-ish future because the lead acquisition cost on Facebook, on Instagram ads, Google ads, whatever it is, it's very high. Unless you have oodles of cash reserve and you don't need that within 60 or even 90-day ROI, then you can keep doing ads and forever more and whatever else.

      But if you need that cash to come back within 30 days or whatever, ads are going to be tough for you. What I like about the organic and grittiness that's going on right now is innovation, which I think is something that our space has somewhat lacked recently, maybe because we didn't have to, it was just like, “Oh, the gold rush of people from the pandemic flocking our industry,” and so there's just all this new blood.

      When it's like, “Okay, that's died down or there's all this other stuff going on,” then that's really when people have to get interesting and try different things to get attention. We did a Choose Your Own Adventure Google Docs sales page that you will really enjoy.

      Racheal Cook: I love that sales page.

      Jordan Gill: Thank you.

      Racheal Cook: I sent it to my director of operations. I was like, “This is so cool.”

      Jordan Gill: Thank you. I'm just like, “Listen, I'm having some fun, I'm going to play.” But I think that I love seeing innovation, I love seeing people trying different things so I actually see it as very much a positive for people who are open to doing things differently. If you really just want the proven path, that is cool and it's tougher right now because everyone, especially in uncertainty, is seeking the proven path, “Please just tell me what's secure right now, please just tell me what's certain,” so because of that enclosing of that thought process, there's going to be a lot of the same stuff going on.

      We actually have a really beautiful opportunity to get really, again, scrappy and gritty with our collaborations, think outside the box, and do things that are interesting and different. It could backfire because I've seen some interesting things come out of it that I'm like, “What is happening?” but it could also be extremely, more than likely, fruitful for both of you because you're getting those eyeballs, you're getting that attention, which is what we all are looking for right now.

      Racheal Cook: Yeah. I think this is such a crucial thing at this specific point in time because yeah, we are just seeing that a lot of the tried and true strategies have played themselves out. And there's also, for a very long time in the business entrepreneurial space, been a little bit of gatekeeping around network. There's been a lot of “You have to join this $30,000, $50,000 a year mastermind in order to find people to collaborate with,” and really, you don't have to.

      You can collaborate with anyone. You can collaborate with businesses of all sizes. I think this is one of the things that I absolutely love about the way you're approaching this is we can make this more not about status, not about “You have to have this level of business, this level of audience, or what have you,” but more about, “Hey, we are aligned and we can provide value to each other's audiences.” That's where we all really need to start.

      I’m so excited about what you are starting, this movement you are creating. I'm excited to see that for so long, when you talk about collaborations, and in my world, it's getting in front of other people's audiences, people get stuck and they're like, “Well, how do I do it? What does that look like?” and the way you have put this whole thing together just comes together so seamlessly and you've done an amazing job putting resources in the community about how to do this type of collaboration, how to do that type of collaboration.

      One of the things that you've shared is you're working on an AI tool to help with collaboration. I just wanted to ask about that because I know I'm playing around with the ChatGPT and all the things, so what are you thinking with this AI tool for collabs?

      Jordan Gill: Yes. I've been playing around with AI and there are some different ways we're using it, more in marketing than anywhere. I don't know if you know Lindsay Padilla. I was speaking with her, a good friend of mine, we also share birthday, but I was talking with her and her husband and they were touching on something that I also had seen in the space but I wasn't able to grasp what it was.

      Essentially, there are, again, a lot of the bigger names in the industry that are creating these apps that intersect ChatGPT with their teachings. For example, if someone has a certain sales page format that they suggest people do, then people are creating a prompt for ChatGPT that essentially is blocked out exactly how this sales page format is for this course or program and then it spits it out for you and you can readjust it from there.

      It's this really interesting intersection between, again, ChatGPT, which is open to everybody, but with the intellectual property that you're creating. With that, I was like, “Okay, what could we do with Ready Set Collab™ that would be really awesome?”

      There are quite a few things, but first, we're starting out with basically you putting in your expertise and different topics that you would be interested in speaking about and then you can actually input certain information from someone else's podcast and it'll spit out topics in, again, a format that matches the titling of their episodes that then would hopefully help to increase the amount of yeses that you get when you go out there and collaborate.

      Another thing that we're doing is between our members of Ready Set Collab™, we have where you can put your information, their information in a few different collab types that you see that you mutually are interested in doing and then our app spits out, again, suggestions that you could send to them in an invite message.

      Those are just a few of the things. Those are like 1.0 and then we've got phases but it's really about focusing on the idea generation and the creation part more or less because, again, I have no interest in automating relationships, that's not the point, but it's more or less, “Okay, what are ways that we could lessen the time of the research or the, again, ideation part to then make it so the majority of your time is spent on the nurturing of a relationship and securing the collaboration?”

      Racheal Cook: I love that. This is going to be so fun to see how this rolls out. I can't wait to see it. Thank you so much, Jordan. I think what you're doing is awesome. I'm such a huge fan of this program of you.

      I would love for people who are interested in having these collaborations selfishly, go check out Ready Set Collab™ because I'm in there looking for collaborations, Jordan's in there looking for collaborations, there are so many really cool, amazing women, and not just women, I have just women, but there are some dudes in there too, it's just so cool to see people who are all fired up and excited about all supporting each other because that saying a rising tide lifts all ships is absolutely true.

      When we all support each other, it just makes our messages get out in the world in a bigger, more amplified way. So thank you so much. How can people find out more and get on the list to learn more about the next enrollment cycle for Ready Set Collab™?

      Jordan Gill: Totally. Head on over to, or if you just go to, it's also going to take you to the waitlist, and we do interim enrollments every so often because we want to ensure that it's not just like a bombardment.

      We want to curate from a sense of not audience size or stuff like that but we would just do values matches and that we have people inside the membership or network that align with who is coming in. If we don't have matches for your audience, then we will tell you.

      I've done that multiple times and that feels good to me because I'm not interested in just taking people's money for whatever. I want it to be fruitful. So head on over to and then yeah, we'll get you rock and rolling on the waitlist there.

      Racheal Cook: Awesome. Thank you so much. It's always so fun to chat and catch up.

      Jordan Gill: Yes, thanks so much, Racheal, for having me.

      Racheal Cook: Well, there you have it. I always love getting to chat with Jordan because she is one of those people who's very innovative and comes up with all these new ideas on a regular basis. I know that while I have prioritized collaborations and prioritized getting in front of other people's audiences in my own business, I sometimes get stuck coming up with ideas for the different ways we can do that.

      It's so refreshing to get new ideas and new ways to make this happen. I'm really, really glad that we had the opportunity to chat. I would love to hear your insights, your ahas, your thoughts, and keep on listening because this month is all about visibility, especially in the context of what is going on in the world right now for small businesses and entrepreneurs. With that, I'll talk to you next time.