What Business Wins Can Happen In a Year? Revisiting with Sarah Young

We all love hearing success stories. If you’ve listened to this podcast since August of 2021, you may remember Sarah Young and her accounting business. Back then, she was about a year into her experience with The CEO Collective. Now a year later, she’s back! And she’s here to let us know what happened after she shared her success story on the show.

Today kicks off a series I’m doing with clients who’ve taken part in my flagship program. In this episode, Sarah talks about what’s changed in the last year, the incredible wins she’s enjoyed in her business, and how she plans to move forward with even more success. As you listen, you’ll come away with some major takeaways and lessons to implement in your own business!

On this episode of Promote Yourself to CEO:

5:24 – Sarah recaps how she started her business and changed it over a period of a couple of years.

11:53 – What’s happened in Sarah’s business since she last guested on the show? And how has it affected her husband?

16:54 – Sarah talks about the support she now has behind the scenes of her business and areas where she wants to improve.

19:24 – How has Sara’s business evolved to incorporate two different audiences? She discusses her trial and error process.

23:47 – Sarah reveals where she wants to go next in her business. It highlights the missing wealth piece for so many women entrepreneurs.

28:44 – As an entrepreneur, you may think you know what diversifying your income means. Here’s what it really means.

31:11 – What’s coming up for Sarah in 2023? She reveals what she plans to prioritize for the coming new year.

34:35 – Sarah made this mindset shift that can benefit you as an entrepreneur.

Mentioned in What Business Wins Can Happen In a Year? Revisiting with Sarah Young

Racheal Cook: Everyone loves a success story, but do you ever wonder what happens after the success story has been shared? I do. I always want to know what's going on with my clients as they continue to grow and evolve their business. Even if they have wrapped up their time with us at The CEO Collective, I have a habit of keeping tabs on people. That's why I'm so excited to bring back one of our favorite success stories, Sarah Young.

We originally recorded an episode with her back in August 2021 when she was only about a year into her experience with us and it's amazing now to listen back and hear her share some incredible wins that have come as she's continued to implement the 90-Day CEO system into her business.

If you've been curious what happens a year after, a couple years after, I hope you get excited because today, and in this series with all of our former clients inside of The CEO Collective, you'll be hearing how these strategies that they learned are continuing to help them grow their business.

Are you ready to grow from solopreneur to CEO? You're in the right place. I'm your host, Racheal Cook. I've spent the last decade helping women entrepreneurs start and scale service-based businesses. If you're serious about building a sustainable business, it's time to put the strategy, systems, and support in place to make it happen. Join me each week for candid conversations about stepping into your role as CEO, the hard lessons learned along the way, and practical profitable strategies to grow a sustainable business without the hustle and burnout.

Hey, CEO. I hope you are excited about this Where Are They Now Series that I'm kicking off here on Promote Yourself to CEO. Do you remember when Oprah had the talk show and she'd have these amazing guests and then once in a while, she'd do a Where Are They Now episode to check in and see what's changed for them in their lives? I felt like that would be a fun thing to do because I love bringing my clients on to Promote Yourself to CEO to share their wins, to share how they're integrating what we talk about in The CEO Collective into their business.

But after a while, a few years pass and I always am curious, I always want to know what's changed, what's still going, how are they continuing to use what they learned with us in The CEO Collective. So today I'm really excited to bring back Sarah Young. If you've been listening to the podcast for a while, you might remember Sarah talking with us about how she decided to make a massive change in her accounting business.

She made the shift from just being a typical bookkeeper and CPA to truly stepping into her zone of genius and providing CFO services for small-business owners. Her episode is one of the most downloaded episodes because we went deep into how she got this clarity, how it allowed her to dramatically increase her prices. We're talking going from a couple hundred dollars a month to a couple thousand dollars a month with her clients and the massive shift that created in her business.

Today we're picking up where we left off. We're talking about what has happened in just over a year since that episode went out, some incredible wins as she has continued to integrate the 90-Day CEO system into her business as she's continued to make sure that the marketing systems, the sales systems, the delivery systems are all running smoothly, growing her team, retiring her husband, just some incredible wins as she has continued to use what she learned inside of The CEO Collective.

I hope you are excited to dig in. There are going to be some major takeaways and lessons that you can implement in your own business as we dig in. Again, welcome back to Sarah Young. I can't wait to share this episode with you.

Hey, Sarah. Welcome back to Promote Yourself to CEO. I'm so glad that you have returned for this catch-up conversation on where you are a year and a half after joining The Collective and just what's going on for you and your business, so welcome.

Sarah Young: Thank you for having me. I'm honored that you invited me to come back.

Racheal Cook: Well, your episode that we recorded last August was one of our most popular episodes because we dug into a topic that so many people are scared to talk about which is pricing and how you made a huge shift within your first six months inside The CEO Collective, going from way under pricing yourself as a CPA to now really changing everything about your business.

I would like to start at the beginning just to refresh anybody who maybe didn't listen to that episode, can you tell us a little bit about the beginnings of your business? Because you were not that long into business before you joined The Collective.

Sarah Young: Correct. Well, I started my business as a side hustle in very late 2018, and by the summer of 2019, I was thinking to myself, “Oh, I'd like to quit my job,” but then I got pregnant and so I couldn't pass up that corporate maternity leave and I decided to stay. My son was born in March 2020 two weeks before everything shut down for the pandemic, literally two weeks before, it was great.

My husband and I are not traumatized by this at all, and then I knew that I was going to quit my job when I went back for maternity leave, so I did despite second guessing like, “Is this a good time during a pandemic to quit my job?” I went for it because I just couldn't do it anymore. I think once you get the business bug, it's hard to go back to corporate life.

Especially in the job I was in. I remember people that I worked with would say things like, “Oh, I'm the first one to drop my kid off at daycare in the morning, and I'm the last one there to pick them up at night,” as if it was like not something to be proud of but they weren't upset about this. I didn't get the sense that they necessarily wanted to change things. I remember hearing that and saying like, “That is not the life that I want at all so I'm not doing this anymore.” So I went full time in summer 2020. I think I joined The Collective probably in November, December 2020. It was that retreat. I was in there from December 2020 until I think Q1 of 2018.

Racheal Cook: Yeah, you did through Q1 this year.

Sarah Young: Yes. I went full time with my business and just the high-level recap, as a CPA I asked myself, “What can I do for my business?” and interestingly, my in-laws had a business that I helped with for free for a long time before I really even started as a side hustle. I was doing the CFO-level work for them because they needed it but it didn't really occur to me that that's something that I could actually charge people for until later on.

So I started off just doing the traditional bookkeeping tax prep and quickly grew to a place where I just couldn't do it anymore, in part because of what we talked about in that last episode, undercharging, overdelivering, because I have since learned that my brain is a CFO brain, it's a strategic brain. It's not a tactical like “Let's dig into all of the weeds” type of brain, I mean, I can, sure, but I don't love it.

What I found was when I was doing my bookkeeping retainer clients, tax-prep clients, they're reaching out to me all the time asking me these questions because they knew I could answer them, and I would answer them because I wanted to be helpful. But then, of course, that led to burnout and just feeling run ragged.

I actually had this conversation recently. I talk about how do you reverse engineer your revenue goals? I remember, this is so funny, I did it for myself and I said, “Okay, how do I get to $10,000 in revenue doing the bookkeeping package of $300 a month to $500?” I remember thinking like the math was like 30 or 40 clients. I remember trying to delude myself into thinking that was possible. Then I think when I joined The Collective, I was like, “This is just not going to happen. I can't do it anymore.”

Especially not with a young kid at the time, he was not even one yet, and so then in early 2021 just by happenstance, I got a referral to my first CFO retainer client. I had done some consulting hourly work here and there, but this one was a retainer client, and this one I still have, they do mid seven-figure business, it's two women running it and they're honestly dream clients.

I don't know how this landed in my lap, I mean, I do, it was a referral, but I think it was the universe aligning to tell me, “Hey, there are other things for you.” So early 2021 I said, “Okay, I got a taste of that.” I remember I've quoted them $4,000 a month and they agreed to it without even blinking an eye. I thought “What? What is this?”

Racheal Cook: Then suddenly, you’ve replaced 10 bookkeeping clients with one CFO client.

Sarah Young: Yes, and the work involved in that client is certainly more hands-on but it's not 10 different bookkeeping clients. I did that and then I think I got through tax season that year. Even at the time, I had stopped doing tax prep as a one-off because I thought, and I still think, it's such a sham, like that whole business model of once a year tax prep, we won't go down that rabbit hole right now, so I wasn't even doing that, but I was just super burned out and I said, “Okay, I'm just going to not take any more bookkeeping clients on. I'm going to switch all of my messaging, all my offers over to CFO only.”

For a while, that was really the only thing that I did was a CFO retainer. I stopped taking on bookkeeping clients in around March of 2021 and then by the summer of 2021, I was starting to bring on two retainer clients a month. I did that from the summer through the end of 2021, every single month, actually through probably January or February of 2022, two a month consistently. I actually looked back to prep for this episode, I looked back and I had quadrupled my retainer revenue by the end of 2021 by switching that over.

Racheal Cook: That is massive, and basically not even a year because I remember you spent the first three months in The Collective basically thinking about it but not pulling the trigger. It was that referral that you were like, “Oh, it'll actually work. Now let's go.” It was so fun to just see it. Sometimes this happens, sometimes things click and you realize, “Oh, this not only works for me but there are people and businesses out there who have been waiting for something like this and they didn't even know that I could get this level of support.” It’s such a huge win-win to see that for you.

Sarah Young: Yes. I made that switch and I guess I'll just like keep going, I'll tell the story, so from last August, we recorded it and I was bringing on CFO clients. In September I hired a full-time employee. I had a couple of part-time employees, they're bookkeepers before that but in September, I thought that if we keep going at this pace, I'm going to need help. She came on in September, we just hit a year of her working with me, and that was honestly just life-changing having that support there because I really needed it.

Actually she came on in September and a month later in October, my dad who had had Alzheimer's passed away and so as you can imagine before that, he was in hospice care. After that I just needed time off and I remember thinking to myself, “I don't know how I would have done it without having that support there.” I managed to get through that. Then in Q4, I was able to focus my attention on a group program which I was thinking about for a long time but I never had the time to really build it out.

I built that out and launched that in Q4 of 2021 and I've run three groups through that so far. If we talk about what's going to happen in 2023, that is a huge focus area of mine because I love my group program. I think it's amazing. I did that in Q4, then in February, I launched my own podcast, The Profit + Prosper Podcast where we talk about all kinds of money and business stuff. But I love doing that because I have a teaching background and it just enables me to do that on a more widespread basis.

I launched that in February, so that's been seven months of doing that. Every week, I haven't missed an episode yet, and then in March, my husband quit his corporate job which was amazing. For a long time, he worked at these big consulting marketing firms and he had the consistent corporate salary which enabled me the previous fall to hire my first employee and not be stressing so much about “Can I afford to not pay myself for a couple months if I need to as I bring her on and then bring the revenue up?” Anyway, we felt like in March, my income was consistent enough to feel comfortable with him quitting his corporate job and so now he is doing his own thing basically and it's amazing.

Racheal Cook: I'm so happy for you because this is the type of stuff that people put on their vision board, is having a business that allows me to, like you, check a lot of the boxes for so many of the women who listened to this show, like more time with my family, especially in those early years when you're having babies and just getting started. There's so much going on there. Having the flexibility when you lose a loved one, to prioritize yourself, and have a business that keeps going while you're navigating that, getting your spouse to the point where you can be like, “Hey, babe, you don't have to go to work today. We can call that quits,” that is amazing.

It has all happened in really a pretty fast timeline for you, which doesn't surprise me because I know you well enough to know that you are just an action taker. Once you get your mind to something, you're like “We're just going to execute and implement like crazy.”

Sarah Young: That is the way I am and so I definitely acknowledge that. But this was still a good exercise for me. When you emailed about talking about what's happened over the last year, I went back and I looked through my planners and my calendar and a lot has happened because I'm the type where, and I acknowledge this, I'm working on it, I don't celebrate my wins enough. I tend to just do the thing and then go on to the next thing. It's just status quo for me to make big moves.

But I think taking the time to sit back and say that really what has happened in the last year, even though there have been tons of times in the last year where I felt like I was not moving forward, I think looking back and saying that I've done all this in the last year, I totally have. I’ll toot my own horn.

Racheal Cook: It is a big deal. You did an amazing job. You've made so much amazing progress. What I love hearing is some of these things you've started as well, the podcast, this group program, none of that would have been possible if you didn't make that first big move which was shifting into CFO, shifting into higher-level strategy for your clients, and then hiring that first employee.

What does the team look like now? Because I know you are not working solo. You still have that employee. Who else is supporting you behind the scenes that gives you the freedom to work on these other things?

Sarah Young: Yeah. I have my full-time employee. She is a CPA and she really just makes sure that for all of our CFO clients, everything gets done. She makes it so that my team can hand me what I need on a silver platter to be able to have me drop in and be the CFO. Then we have a couple of accountants on staff who do the bookkeeping, the payroll, all that stuff. I have a VA and am currently in the process of hiring a tax person.

My team currently has been helping me with taxes but I need somebody to just focus on that. That's coming next month. I'm hiring another probably part-time tax person. That's really it for now, at least in my business. I think I've built my team to be pretty solid but I will say that there are definitely areas where I could outsource better. That's something that I think you have to practice as you're in business and just saying, “These are the things I'm doing over and over and over again and they're really not things that I have to do,” it's just hard sometimes to let go and so I still certainly struggle with that.

Racheal Cook: I think that's totally normal for people to struggle with that. I think one of the things to keep in mind, you made that first hire basically a year ago and you've gone from that first person to having other people. They might not be employees but still it's more management, it's more people you have on the team. There's an adjustment period with all of that.

There's an adjustment period where you have to get out of your own way and learn not to get in the way of them doing what they need to do, which is so hard. Then there's always that adjustment of “Well, where else can I get more support? Where else can I take things off my plate?” and that's just going to be an ongoing dance.

Sarah Young: Yeah. I think I'll get this next thing off my plate and then I'll realize, “Oh, I could probably outsource this one next,” it just keeps going. I've learned that there are things that I really enjoy doing and things that light me up and things that don't and I don't have to do the “hard work”, the grindy work of prepping tax returns, for example. That doesn't light me up. There are people out there who love to do that and so if I'm able to make that happen and bring in somebody who can do a great job at that and then I can be the CEO of my business even more so than I am now.

Racheal Cook: I love it. It sounds like the foundation of the business is still the CFO retainer client. That's the bread and butter. That's what's allowed you to do and grow so much. You have this passion for helping people not be afraid of their money basically so you've launched this course, you've launched this podcast.

Tell me more about how that evolution has been, because it is two different types of clients, like people who are CFO clients, businesses that are CFO clients, very different community and audience and people who are taking a course about finances. So what has that been like bringing that into the mix?

Sarah Young: Well, it's been interesting. I think my program has been a trial and error process. I put together “Here's what I think people need,” and then I've run through it three times and so I've been able to see this is where people need more support, this is where maybe I can take this part out, this is where I can shuffle the delivery process.

What I've actually done is just recently I decided to take my program and I split it into two because I was trying to be all things to everybody with this one program. So what I decided to do instead is take the basics and I've created a startup finance basics course for people who are making, I say generally up to $5,000 a month in revenue earlier in business, like what would I tell you that you need to focus on and what do you need to get organized to be profitable and pay yourself? That I put into just a completely DIY course that somebody can knock out on a weekend if they want to.

Then I am about to relaunch my group program and I have decided I want to be able to go deeper into that. That one I'm saying, “Okay, people, who have made $100,000 or more in business, usually low-six figures, how do you shift into creating an asset and creating wealth from your business?” This is really my CFO framework and so yes, the types of clients are different but they're also not.

What is ultimately with the group program, I have a VIP Day offer, I have my CFO offer, really the goal is the same, and that is to make a more profitable business and to build wealth. It's just the delivery that is different because a seven-figure plus business needs different support than somebody who's doing low-six figures. But I think that they flow nicely into one another and so I've built out over the last year a pretty nice offer stack, if I say so myself.

I have clients who have been in the program who have upgraded to my VIP Day, who have upgraded into our tax service, and then I just recently had a tax client upgrade into our CFO service and I'm like “The master plan is working, y'all,”

Racheal Cook: That’s the whole journey for them, all the way from pretty early on in their business just trying to get all their financial ducks in a row to “Okay, now we're somewhat successful and how do we actually start keeping some of the money we're making to full-on CFO services?”

I love this evolution that you shared where in running this three times, you got the clarity you needed to refine the program and ultimately decide you needed to pull a part of it out as a standalone. I think this is something I wish a lot more people knew about launching a group program. It's so easy to throw everything plus a kitchen sink in a program when you are the expert because there's so much, we're like, “They need to know all these things,” but people navigating a program, all the things can be really, really hard. It was so smart of you to see where you can pull something out, where you can streamline, where you can offer more support where the people need it. I love that.

Sarah Young: Yeah. I only did that through trial and error. You're not going to put something out there that's perfect from the first time around, and honestly, that's the same for any of my offers. I think the core promise of each of them is probably about similar to what it was when I first started. But even the way that we deliver the CFO service is a little bit different than it was when we first started, and in part, that's because I've realized I'm getting to a place where my calendar is the bottleneck for the clients that we can take on.

My next thing is you're asking about how do all these things fit in together. I view my business having two legs. One is this agency side and then the other is the programs learning coaching side where the agency at some point will probably not be branded with my face on it anymore. I want it to be like the premiere place for people to go when you have a business, you want to make some more money, and you need the financial and tax support.

Then the program coaching side is just me because this is where I really enjoy doing these things. I love the teaching aspect and I see that as having a very broad impact on the world. My thing that I have just recently had the courage to even say out loud was with my programs, my goal over the next we'll say four to five years or so is I want to have a thousand people go through and I want to get a thousand business owners to use their cash flow from their business to build a $100,000 in wealth.

Because once you get to that first $100,000, you have the habits that you need to get to millions, and honestly, you can leave the $100,000 alone for years and it will grow into millions by itself. I think that is a really great threshold for people. The math on that if I get a thousand people to $100,000 in capital, that is $100 million in the hands of mostly women-business owners, people who don't necessarily traditionally have the money and the power in the world, actually think about how amazing that is.

Racheal Cook: That is so incredible and I love that clarity. It makes that vision so exciting to get behind. It's so true, I know for so many entrepreneurs, a lot of entrepreneurs to be honest, even if they feel like they have their numbers handled, they have their CPA, bookkeeper, they often don't actually build the wealth piece. That seems to be the piece that's missing. They often are just like, “Well, my business is my retirement.” Well, that is not necessarily a great idea for a lot of people.

In fact, it's interesting because I've shared on the podcast before, my dad's an entrepreneur but he's 73 and he's just now this year getting to the point where he's like, “You know what, maybe I really should retire. Should I sell the business or what should I do with it?” and if the business is a retirement plan, one, you have to make sure you're perfectly healthy and have no extraneous circumstances that would keep you from working, but really do you want to be 73 and still have to go into the office to manage everybody or check in on things?

That's not really where most people want to be at that point, so I love that you're bringing this into the conversation. How do we build a business that is sellable, that also builds wealth for you outside of the business itself? How do you set up things like retirement and use the income you personally generate from the business to build other assets?

I'm interested in that as well. That's a huge part of my own personal money journey right now. Now that I'm 15 years into this business, where is this going to go next? What are the next things I'm going to do? I'm really excited to see this for you because I do believe more women entrepreneurs need this piece of a puzzle and not just to build a business that one day they're just going to have to shut down and liquidate, basically, there's not going to be anything there to buy.

Sarah Young: So many things I could say but everything you just said, yes, 100%. Ultimately, that is why back a year plus ago, I shifted into doing the virtual CFO services because I was working with people who would say literally my business is my retirement. When I say, “What does that mean?” they just look at me like “I don't know.” If your business is going to be your “retirement”, then yeah, to your point, everything has to go perfectly and you're going to have to set it up to sell, or you're going to have to set it up to where you're running it every day until you literally run yourself into the ground. That is just not feasible.

This is where I get passionate, this is the thing that I really feel like if I'm put on this earth to do one thing, I feel like this is it, and so that is why I say to people, I went the high-ticket route and I started doing the virtual CFO work because it enables me to have these conversations and actually help people put a plan in place to generate cash flow, but then do something with it.

But if I had kept doing bookkeeping, I couldn't have done that. That's not to say bookkeeping isn't needed because it absolutely is, but I think you said before too, people will have their bookkeeping and their tax preparer and they think they're covered but the bookkeeping and the tax prep really is a box-checking activity, you check the box and you move on. But your money is not, you shouldn't treat your money that way. You need to make sure you're doing the things to not get stuck in a trap of relying on the cash flow from your business to live.

That's why we talk about building assets, yes, building your business to where it generates more cash flow, but then also, what are things you can do to diversify your income streams? It's finance 101, y'all, we got to have more than one income stream to just have more security, so if something happens to your business, you are not just completely screwed.

Racheal Cook: I want to add this, diversify your income stream doesn't mean multiple offers in the same business. That is not the same. I think a lot of people are using, there's some stat out there that the average millionaire has seven income streams and then there are entrepreneurs out there who are like, “Well, I have seven offers so I'm set,” I'm like, “No, actually, that's not what it means. It means you have income from your business and then you have income that come from investments, you have income from this or that. All the eggs aren't in one basket.”

That is so crucially important, especially the world is only going to evolve faster and faster, things change really, really quickly, and it would be naive to just say that all I need is my business and don't build anything else. If that's all you do, I've seen businesses go out of business in just a few short months. Most businesses only have money coming in to take care of this month, a bad month can shut them down, and we've seen it so much over the last two years.

As we're headed into this recession economy slowing down, it's really going to hit small businesses really hard if they don't have this stuff figured out and if they don't have, not just a strong financial foundation in their business, but personally too.

Sarah Young: Yeah, everything you said, yes.

Racheal Cook: Preach into the choir. I know you know. Well, as we wrap up, as we're looking at the year ahead, it's just been amazing, I'm so glad, like you said, you don't always celebrate your wins but so many wins in the last two years since going full time, since going through The CEO Collective, it's been so fun to watch you continue to evolve, clarify your message, build your community, and continue to put things out into the world, what is coming up for you that you are excited about for 2023?

Sarah Young: Yeah. Well, as we're recording this, it's September 2022 and so I am working on relaunching my program. Like I said, I've split it out into two buckets and I'm excited about that one because I realized that my capacity for CFO clients is going to be limited and so I'm trying to get ahead of that and say instead of waiting until my calendar is at capacity with client meetings, let me start putting other things into place that don't rely on my calendar. I'm definitely going to prioritize that and put everything I have into making it as amazing of an experience as I can.

Because I really truly want for business owners to actually start moving the money, start making more money, and then start making investments, start paying off your debt, start putting money into savings, even if it's not like, I'm not saying I want to have everybody do $100,000 in a year, that's not necessarily possible for everybody, but I think that making moves towards that is going to be just amazing for so many people. That is a huge focus area of mine.

This is funny, I did the math again, I told the story a little bit ago about how I said, “Oh, $10,000 in bookkeeping clients is this many clients, I can totally do that,” and then I realized I couldn't. The funny thing is I get caught in the same mindset traps over and over. So a couple months ago, I sat down and I said, “Okay, here's how many client meetings I have on my calendar and so here's how many clients I feel comfortable taking on. If I shuffle them appropriately to get them to fit within my meeting slots, I can get to a million dollars a year with this structure of clients, pricing, meetings, and all this stuff.”

Then a couple weeks later, I looked at it and I was like, “What am I doing?” Yes, this might get me to a million-dollar business, and it could, but I don't think it could get me any farther. Then I was also just energetically speaking like not that excited about executing on that plan because I'm an introvert, I don't like to have tons of meetings, and I didn't necessarily want to and so it's caused me to step back and say, “How can I do things differently in 2023?”

I don't know what this will look like. Maybe by the time this comes out, I will have better answers, but something in 2023 is going to happen around either I'm going to start hiring a squad of CFOs who I'm going to teach my framework and they're going to go out into the world and start doing their thing. I have the back end already built up pretty well to do all the accounting and tax work, so I'm going to figure something out with the support CFOs.

I'll say too, I have bookkeepers, tax people, and people in corporate accounting reaching out to me multiple times a month saying like, “Sarah, how have you done what you've done?” and so my business brain is of course looking at that and saying, “Hmm, how can that be something that I do, like start training the CFOs?”

I'm not saying that's for sure going to happen in 2023, but something around there where I can start getting the framework and the message out beyond just my capacity to do it on my own I think is something that's going to happen. That's a shift that I've made this year where I just step into that million-dollar Sarah, millionaire CEO Sarah, like what are the things that she's doing, saying, and thinking, and how can I start doing more of that now? That’s what’s coming.

Racheal Cook: That's such a good question and I think that's something that really shifts a lot for people. It's hard sometimes to envision that and sometimes it does take that first messy draft of the math where you try to convince yourself that that's the right thing and then you sit back with it and you're like, “But that's actually not the way I'm going to get to millionaire Sarah. That's not the way I'm going to get to where I want to go.” I so love and appreciate that you shared that with everyone.

Because I think you gave a lot of permission to a lot of people listening right now that it's okay for your offers to evolve, it's okay to test ideas, edit them, and tweak them, it's okay to let your vision change as you keep moving through and get more clarity because it's part of the process. I think sometimes people get in their own way when they think they need all the answers right now, they need all the clarity right now, but for you, it really felt like it was that nudge that you had that you sat on for a couple of months about CFO stuff.

But then that one referral came and it's like, “It's time. Now let's go.” You didn't have all the answers but it was just what you needed at that moment to start taking those big moves and I love that.

Sarah Young: Yeah, and to be clear, I am a perfectionist at heart and so this is not something that comes naturally to me, it's something that I have to acknowledge and work on. Whenever I have those thoughts popping up in my head, like “Oh, I can totally do this plan with having 20 meetings every whatever it was,” thinking about, “Why am I doing that? Is that really in line with millionaire Sarah?”

Then when I think about like what is millionaire Sarah doing, what are the thoughts that pop into my head that tell me like, “Oh, you can't do that,” or “Oh, that's never going to work,” that's what I have to explore, and so that's been really fun because the longer I'm in business, the more I realize that those are the things that actually either hold you back or push you forward.

Racheal Cook: Amazing. Well, thank you so much for jumping on and sharing this amazing update with everyone. I hope if you are interested in learning more about your business finances and starting to build wealth from your business, you will go check out everything that Sarah is working on because her content is fantastic. Where is the best place for people to come learn more about you and the work that you and your team are doing?

Sarah Young: Yeah, well, if you're listening to a podcast, then you might like my podcast. Go check it out, it is The Profit + Prosper Podcast. We come out with episodes every week and I promise, y'all, it's about money, finance, and business but it's fun. I make it fun and approachable because I want more people to learn about it.

I'm on Instagram all the time, so I've now changed my Instagram handle on @itssarahyoung. You can go find me there, send me a DM, or share this episode if you’ve listened to it and got anything from it. I love to talk to people, so just come find me there. Or if you are listening to this and you say, “Hey, I need a CFO in my life,” you can go to my website. It’s at trustyoungco.com and you can read about all of our services, our programs. You can book a consult at the bottom of any of the pages if you want to do that, have a chat, and see what we can do for you.

Racheal Cook: Awesome. Thank you so very much.

Sarah Young: Thanks for having me. This was a really fun exercise to look back at so I appreciate it.

Racheal Cook: So good. Can you believe how much Sarah has been able to accomplish in her business while actually working less and getting more support? It is possible. It is absolutely possible when you put these systems that we talk about inside of The CEO Collective in place in your business. It's not about doing more, more, more, it's about doing the specific CEO-level tasks that are going to move your business forward, and everything else, you streamline it, you systematize it, you get a team in place to support you with it, and that is exactly what Sarah has done.

I'm so excited to continue to see this progress as she continues to implement those systems she put in place in her business. If you are interested in learning more about The CEO Collective, learning more about if this is the right next step for you and your business, especially as we're going into a new year, I would love you to come get all of the details and apply for our private training about the systems that we put in place to, like Sarah, sustainably scale your business. You can get all the details at theceocollective.com/apply.

If you love this episode, please make sure to share it, like it, to come over to Instagram, tag me @racheal.cook and let me know your biggest ahas and insights. We cannot wait to hear from you. I will see you next week with another great Where Are They Now episode.