Raise your hand if you’ve ever struggled to describe what you do… *Raises hand* It is so hard to talk about ourselves!
I don’t know a single entrepreneur who hasn’t complained about the difficulty of writing their bio or about page, or to simply stand up and talk about themselves in front of a room.
Why is it so hard to talk about the work that we love to do?
Well today I’ve invited my friend Dr. Michelle Mazur to talk about her brand new book, 3 Word Rebellion.
If you’ve struggled to talk about your work in a way that feels genuine and exciting, that builds curiosity and gets people excited about making a change, then Michelle is someone you need to know.
When I met Michelle (a PhD in Communications) several years ago, we immediately geeked out over messaging, copy, and all things communication. Specifically: crafting messages that attract the perfect for your audience, and repel those that aren’t the right fit. This is how marketing really should work.
Your messaging needs to interest, inform, and excite if you want people to take action, to sign up, and most importantly, to GET THE RESULTS that you have to offer them!
That’s where Michelle comes in. With 3 Word Rebellion, she shows a process to craft a message that is more compelling and curiosity-building so that your ideal clients start taking action and hiring you!
08:50 How the concept of 3 Word Rebellion and the (work)book’s process came to be.
15:30 Crafting an introduction that interests and motivates an audience.
20:30 How has having a “3 word rebellion” simplified your marketing process.
22:30 Examples of businesses and leaders with effective 3 word introductions.
So if you’re looking for a simpler and more compelling way to introduce your message to your potential perfect audience, listen to the full interview with Michelle here.
The CEO Retreat
If you loved this conversation, you’ll love joining me for The CEO Retreat – a 1-day strategic planning event focused on perfectly planning the next 90-days for your business.
If you know that you need to get your plan on paper, if you know that you need to surround yourself with other amazing supportive and intuitive women entrepreneurs, if you know that you need to turn your big picture into check-off-able action steps… then you will want to join us! Find all the details at RachealCook.com/CEO-Retreat.