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How Dr. Libby Wilson built a business that finally worked for her life.
DR LIBBY WILSON · BEST LIFE FUNCTIONAL MEDICINE
Dr. Libby Wilson
Best Life Functional Medicine
The Client
A thriving practice that looked successful on the outside — and was quietly running her into the ground.
Dr. Libby Wilson is a board-certified family medicine doctor, certified functional medicine practitioner, and owner of Best Life Functional Medicine – a cash-based practice helping women get to the root cause of what’s draining them and reclaim their energy and health.
When she found The CEO Collective, her practice had clients. It had cash flow. By all visible measures it was succeeding. But she was working around the clock, couldn’t create content consistently, had no real system for planning, and had never protected time for herself. The business was running her.
Build a practice that works not just for her clients - but for her life. Protect time. Create systems. Stop reinventing the wheel every month. Write her book.
Where she was stuck
before the system.
Dr. Libby’s story is one we see often inside The CEO Collective: a business that’s successful by conventional standards, but built in a way that can’t hold the rest of your life. The hustle culture she counselled her clients against? It had quietly moved into her own practice.
01
No Planning Rhythm
Goals existed in her head, not on paper. Without a structured planning cycle, she was reactive – constantly responding to what was urgent, never focused on what was important.
02
Content Creation Paralysis
Marketing was a monthly reinvention project. Without a repeatable content system, every week she had to start from scratch – which meant she often didn’t start at all.
03
No Boundaries with Clients
She believed great service meant total availability. Evenings and weekends were not protected. She was giving clients everything – and leaving nothing for herself.
01
No Planning Rhythm
Goals existed in her head, not on paper. Without a structured planning cycle, she was reactive – constantly responding to what was urgent, never focused on what was important.
02
Content Creation Paralysis
Marketing was a monthly reinvention project. Without a repeatable content system, every week she had to start from scratch – which meant she often didn’t start at all.
03
No Boundaries with Clients
She believed great service meant total availability. Evenings and weekends were not protected. She was giving clients everything – and leaving nothing for herself.
“My favorite part of this experience was watching Racheal and her amazing team run a successful business — with appropriate boundaries — which I really admire. She showed me that’s okay.”
DR LIBBY WILSON · BEST LIFE FUNCTIONAL MEDICINE
What the system actually built for Libby.
The 90-Day CEO OS® isn’t theory. It’s a repeatable architecture for your business. Here’s what shifted for Dr. Libby when she stopped winging it and started operating like a CEO.
Phase 01
90 Day Planning Rhythm
Libby started planning in 90-day cycles – focused, structured, and written down. Instead of chasing ten goals at once, she identified what would move the needle and went deep on those things.
“The 90 Day Plan – LOVE this. It was the key to finally making real progress.”
Phase 02
Rinse & Repeat Content
She built a 12-month rinse-and-repeat content calendar – which meant she stopped reinventing her marketing every month. A consistent Client Growth Engine became possible for the first time.
“The rinse and repeat process – I finally had a content system that actually worked.”
Phase 03
Client Experience with Stronger Boundaries
She redesigned what “good service” looked like – giving clients excellent care while protecting her own evenings, weekends, and creative energy. Not less. Differently structured.
“Knowing I am NOT alone – we entrepreneurs are all struggling with the same issues.”
Phase 01
90 Day Planning Rhythm
Libby started planning in 90-day cycles – focused, structured, and written down. Instead of chasing ten goals at once, she identified what would move the needle and went deep on those things.
“The 90 Day Plan – LOVE this. It was the key to finally making real progress.”
Phase 02
Rinse & Repeat Content
She built a 12-month rinse-and-repeat content calendar – which meant she stopped reinventing her marketing every month. A consistent Client Growth Engine became possible for the first time.
“The rinse and repeat process – I finally had a content system that actually worked.”
Phase 03
Client Experience with Stronger Boundaries
She redesigned what “good service” looked like – giving clients excellent care while protecting her own evenings, weekends, and creative energy. Not less. Differently structured.
“Knowing I am NOT alone – we entrepreneurs are all struggling with the same issues.”
A year of quiet implementation and everything changed.
Over the past year in this program, I’ve found tremendous value in what The CEO Collective has to offer, and I’ve been quietly working on implementing so much of what I’ve learned.
I’ve gotten so much from being a part of this program, but my biggest takeaways are: practicing consistency in the 5 key marketing areas in the Client Growth Engine – which is the key to the long-term success of a business – the 90 Day Plan, the rinse and repeat process for what is working, focusing on self-care, and knowing that I am NOT alone.
"She cares about her clients deeply, and shows up for them regularly. Racheal shares the inner workings of her business, which is SOOO helpful. Plus, she does all of this with appropriate boundaries — which I really admire."
I used to think I had to give clients EVERYTHING. Now I give them TONS – but save some time and energy for myself and my family too. Racheal has shown me that that is okay. And I’m so truly grateful for that.
While working with Racheal and The CEO Collective over this last year, I’ve successfully scaled my business, and written and published my first book. To everyone at The CEO Collective: thank you for an amazing year.
What changed in 12 months
Dr. Libby’s biggest wins.
Result 01
Sustainably Scaled Her Practice
“I’ve successfully scaled my business and it now works for me, not just for my clients.”
Result 02
Published Her First Book
The Path of Intention: Five Habits to Optimize Your Health and Create a Life You Love – written and published in one year of membership.
Result 03
12 Months Rinse & Repeat Content
“Consistently running my Client Growth Engine – this is the key to the long-term success of a business. I finally have it.”
Result 04
Time & Energy Protected
“I give clients TONS but I also save some time and energy for myself and my family. Racheal showed me that that is okay.”
Result 01
Sustainably Scaled Her Practice
Result 02
Published Her First Book
The Path of Intention: Five Habits to Optimize Your Health and Create a Life You Love – written and published in one year of membership.
Result 03
12 Months of Rinse & Repeat Content
Result 04
Time & Energy Protected
Featured Episode · Promote Yourself to CEO®
Is Your Business REALLY Working for You?
Racheal sits down with Dr. Libby Wilson to talk about how a thriving functional medicine practice can look like success on the surface – while quietly running its CEO into the ground.
MORE MEMBER STORIES
CEOs Building Unshakeable Businesses.
If you’ve hit the ceiling of what doing it alone can build — this is what comes next.
There comes a point in every business journey when we reach our max capacity and realize there is no amount of hustle that will scale our business without sacrificing our life, family, and health. The CEO Collective is designed to close that gap.