AMBER KINNEY
OPERATIONS, TEAM, & LEADERSHIP

Amber Kinney is a coach, strategist, consultant, wife, and mom to two human – and three furry – children. For 10+ years, she has played a critical role in scaling 6- and 7-figure businesses, helping iconic brands (like Banana Republic, DISH Network, and Gap) and a diverse range of entrepreneurs get their marketing, operations, teams, and business strategy in order. Aside from successfully owning and scaling her own company, The AK Collective, she serves as our Director of Operations here at The CEO Collective in addition to providing expert support and guidance for our members.

Throughout her career, Amber has amassed certifications and experience to empower purpose-driven entrepreneurs to rise above the day-to-day details so they can focus on the big picture. Bringing visions to life is Amber’s specialty. Whether she’s spearheading our trademarked certification process to help coaches implement the 90-Day Operating System for their clients, or leading a mastermind to help our members strategize their next steps to realize their goals, Amber is an adept connector and leader who has been helping our business grow for nearly 15 years.

Behind the scenes, we fondly refer to Amber as our “Chief Reality Strategist,” which just means she takes our grand visions and transforms them into innovative, actionable plans. She’s also affectionately dubbed our “Chief Sayer of No,” ensuring our collective stays aligned and on track, an essential element of our success story.

Amber is most inspired when she’s helping others make an impact in their own lives and businesses. She is a deep listener and trusted advisor who loves awkward icebreakers, ALL genres of music, and her family and friends.

SHANNON SIRIANO GREENWOOD
COMMUNITY & CONNECTIONS

Founder, leader, and community builder, Shannon Siriano Greenwood is most passionate about sharing the stories of exceptional people. As a mentor within The CEO Collective, Shannon draws on her vast experience as an owner and leader of small businesses, moderator and speaker at conferences and events, expertise as a consultant, and accomplishments as a magazine publisher to help our members build their confidence and take action to achieve their goals.

Outside of The CEO Collective, Shannon owns and runs Rebelle, a network for women and nonbinary professionals that focuses on the power of community. Their signature program, SWELL by Rebelle, offers peer group support for women looking to develop their leadership acumen, prioritize themselves, and create their own definition of success while paving the way for generations to come.

Shannon excels at being a “Super Connector” who is eternally curious about people and what makes them tick. She has interviewed thousands of women from celebrities to founders, authors, physicians, creatives, and everyday women to understand their perspectives and share their experiences with audiences big and small. Candidly, we appreciate her ability to create meaningful connections, validate people’s feelings, lead strategically, and her gift for breaking tension with her sense of humor.

Most meaningful, however, is the impact she has been able to have on people’s lives both personally and professionally. She is passionate about leadership, personal development, and building relationships…and her husband, two boys, and the village of friends and family she holds dear.

MARY WILLIAMS
DIGITAL FENG SHUI + OPERATIONS

Mary Williams is a visionary educator, entrepreneur, and accredited librarian (wow!) with a profound mission to help business owners replace chaos in their backend business operations with harmonious processes & systems and rebuild their business systems in alignment with the truest version of themselves. As a leader within The CEO Collective, Mary brings her “Sensible Woo” (also the name of the company she founded and operates) to every interaction, blending creativity, innovation, and wisdom to energize and motivate our members and team.

Her career began as the first digital archivist for Disney Animation Studios after she achieved her Master of Science in Information. Since then, she has worked with marketing agencies, entertainment technology companies, public libraries, fundraising organizations, and technology start-ups to be “the translator” and “the bridge builder” – helping people connect through tech (hardware, software, systems, operations, and data management). In her company, she helps business owners optimize the foundation of businesses from an emotional and intuitive perspective, enabling them to delegate and automate without wasting precious time, money, or energy.

Mary also embraces the titles of Business Witch, Coach, Mentor, Creator, and Crazy Cat Lady, and brings humor and her intuitive gifts into all of the work she does. She is proud that her venture Sensible Woo holds accreditation as an LGBT Business Enterprise through the NGLCC, reflecting her commitment to inclusivity and diversity. Beyond her professional pursuits, Mary finds joy in diverse interests, including cooking, reading, sewing, container gardening, and indulging in a wealth of movies and TV shows.

LANE CLARK
CUSTOMER EXPERIENCE, BOUNDARIES & MINDSET

Lane Clark is a social worker turned CEO’s best friend and right-hand woman to leaders and their teams. As a mentor to our members in The CEO Collective, Lane brings both a supportive experience and one where our leaders feel seen and heard…and encouraged to be accountable to their most aspirational goals.

Her professional training as a Master of Social Work, 10+ years of experience supporting business owners in her own coaching organization, and her intuitive powers are Lane’s hallmarks for how she shows up for her clients. She creates dedicated time and space for all of them to relax their shoulders and unburden their minds while increasing their bandwidth and resiliency to get things done. Lane is skilled at providing high-level support so CEOs and high-performing professionals are free to spend their time serving and leading.

When not at her desk, Lane can be found traveling or out in the woods with her two unschooled children. She also loves to read a great book with a cup of hot Earl Grey.

Erica Courdae is a trusted advisor to entrepreneurs and executive teams committed to shifting focus, power, and resources in order to create more equity in their businesses and the world. In The CEO Collective, Erica helps our team align to and act within our values and mentors our members to do the same.

As the Founder and leader of her own DEI Coaching & Consulting business, Erica believes imperfect action is necessary to create meaningful social change and helps public figures engage in the work without fear of judgment. This theme extends into all of Erica’s work. In 2018, Erica co-founded the Pause on the Play: a community, podcast, and consultancy committed to guiding individuals in the process of defining their values, diversifying their networks, and disrupting systems of oppression. She also is a 20+ year beauty industry veteran and has provided training for established businesses such as Blue Cross Blue Shield, Martha Beck Incorporated, and Paul Mitchell School.

Erica’s values-based leadership has helped thousands of individuals define their values, diversify their networks, and call people into conversations about inclusivity and individuality. Our collective benefits from her wisdom, wit, open communication style, and sense of humor.