Our relationships are everything.

“In the collective, you are never alone. Racheal and her team root for me like my family does. I expected the expertise when I joined The CEO Collective, but I didn’t expect the warmth and genuine friendship that I’ve found here.”

– Maureen

The seed for The CEO Collective® was planted in 2018, when Racheal Cook and her team hosted the first CEO Retreat.

Over 50 women entrepreneurs worldwide gathered in Richmond VA and virtually to craft strategic action plans for their business.

The conversations were deep and meaningful as women supported each other in making big, executive business decisions.

Racheal knew this was the bridge between struggling to survive as a business owner and thriving as a CEO.

Year after year, clients share that they obliterate the overwhelm and information overload with the 90-Day “check-off-able” strategic plan.

More deeply, they cite the support they receive from The CEO Collective as the reason they all have found freedom, flexibility, and sustainable success in their businesses and lives.

Racheal Cook CEO Retreat Group

The seed for The CEO Collective® was planted in 2017, when Racheal Cook and her team hosted the first CEO Retreat.

Over 50 women entrepreneurs worldwide gathered in Richmond VA and virtually to craft strategic action plans for their business.

The conversations were deep and meaningful as women supported each other in making big, executive business decisions.

Racheal knew this was the bridge between struggling to survive as a business owner and thriving as a CEO.

Year after year, clients share that they obliterate the overwhelm and information overload with the 90-Day “check-off-able” strategic plan.

More deeply, they cite the support they receive from The CEO Collective as the reason they all have found freedom, flexibility, and sustainable success in their businesses and lives.

Racheal Cook CEO Retreat Group

Meet the Team

Your personal team of hype-ma’ams

What our members are saying…

Amber Kinney

AMBER KINNEY
OPERATIONS, TEAM, & LEADERSHIP

What’s the goal? Let’s test it. Look at the numbers.

With 10+ years experience in playing a critical role in scaling well-known online businesses from startup to multiple seven figures, as well as owning and growing her own successful business, Amber has a rich business background working for well-known brands, giving her a unique perspective on operations, marketing and building efficient, effective teams.

SHANNON SIRIANO GREENWOOD
COMMUNITY & CONNECTIONS

“Spending time around people who inspire you will not only affect your career, it will change your life.”
Shannon Siriano Greenwood is a dedicated founder, community leader, and “Super Connector” extraordinaire. With a wealth of experience as a small business owner, panel moderator, conference speaker, strategic consultant, magazine publisher, and more, Shannon shares her knowledge and insights with CEOs and leaders to boost their confidence and help them take action to achieve their goals.

MARY WILLIAMS
DIGITAL FENG SHUI + OPERATIONS

“Ship it.”
Mary Williams is a visionary educator, entrepreneur, and accredited librarian (wow!) with a profound mission to help business owners replace chaos in their backend business operations with harmonious processes & systems and rebuild their business systems in alignment with the truest version of themselves. As a leader within The CEO Collective, Mary brings her “Sensible Woo” (also the name of the company she founded and operates) to every interaction, blending creativity, intuition, and humor to energize and motivate our members and team.

LANE CLARK
CUSTOMER EXPERIENCE, BOUNDARIES & MINDSET

“Every Oprah has a Gail.”
Lane Clark is a social worker turned CEO’s best friend and right-hand woman to leaders and their teams. As a mentor to our members in The CEO Collective, Lane brings both a supportive experience and one where our leaders feel seen and heard…and encouraged to be accountable to their most aspirational goals.

ERICA COURDAE
DIVERSITY, EQUITY, & INCLUSION

“It is always preferable to be in imperfect action, as we become the change we want to see.”
Erica Courdae is a trusted advisor to entrepreneurs and executive teams committed to shifting focus, power, and resources in order to create more equity in their businesses and the world. Her values-based leadership has helped thousands of individuals define their values, diversify their networks, and call people into conversations about inclusivity and individuality. In The CEO Collective, Erica helps our team align to and act within our values and mentors our members to do the same.
Racheal Cook
Founder and ceo of the CEO COLLECTIVE
“I know success is more than just financial freedom… it’s about having the freedom to work with clients you adore. It’s about having the time to take a gorgeous day off to make memories and live TODAY.

It’s about prioritizing your mental and physical health so you can show up 100% present for your work, your family, and for YOU.”

Racheal Cook is more than an award-winning founder, leader, strategist, and coach, she is a human who believes that CEOs should also reclaim their humanity as part of their success model.

With over 20+ years of experience in consulting, marketing, and systems development and implementation – and about a million other things – Racheal is here to help women CEOs collectively find freedom, flexibility, and success while they build their companies to generate results.

She knows how to lead with heart, soul, and strategy – and her collective thrives on deep, personal support bolstered by a generative, energetic community of women who genuinely care about one another and are united in collaboration to help one another succeed.

As the Founder and CEO of The CEO Collective, Racheal has grown a predictably profitable business while raising 3 kids aged 13 and under, and retiring her husband to become a stay-at-home dad — all while working less than 25 hours a week.

But it wasn’t always this way…

After earning her MBA in Entrepreneurship, winning the National Small Business Institute Competition, and working for several years consulting with small businesses and tech start-ups, she hit BURNOUT. (The all-caps kind.)

10 panic attacks in 10 weeks. Adrenal fatigue from years of working 75-hour weeks, surviving off drive-through dinners and taking zero care of herself.

Since that breakdown/breakthrough, Racheal has dramatically re-designed every aspect of her business based on her own definition of success – where creating a meaningful life is just as important as creating a meaningful living.

And she’s helped thousands of clients across a huge range of industries create stable, sustainable success for themselves, too. Through her signature online mastermind The CEO Collective, she helps women entrepreneurs sustainably scale their businesses while prioritizing their life, health, and family too! She values direct communication, can fluently speak strategy to non-strategists, centers her company values on her personal values, and doesn’t separate herself from the people she serves.

A sought-after speaker on entrepreneurship, marketing, and productivity, Racheal’s work has been featured in the US Chamber of Commerce, Entrepreneur on Fire, Female Entrepreneur Association, Inc, Fast Company, Forbes, and more. She also hosts the “Promote Yourself to CEO” podcast and is the author of the Amazon Best Sellers Fired Up & Focused and Your Business Sweet Spot.

WE BELIEVE

Creating a meaningful life is just as important as creating a meaningful living

Life Before Business

We design businesses to fit our lives – including quality time-off, real rest, and deep self-care.

People First

We prioritize people over profits, valuing real relationships and diversity of diversity in our business to serve ALL WOMEN.

Clear is Kind

We value candid communication, clear feedback, and strong boundaries. Our products, programs, and services are clear containers with clear boundaries.

Keep It Simple & Strategic

We diligently pursue our vision through strategic planning, focusing on the 20% efforts that yield 80% results. We work SMARTER not harder.

Aim for Excellence

We don’t settle for the status quo. We embrace a mindset of continuous improvement – aka progress not perfection.

Embrace Ownership

We take 100% responsibility for our roles, our efforts, and our results. When something doesn’t work – we keep at it until we figure it out.

Take Initiative

We take imperfect action. We know that we are smart and resourceful. Failure is part of the journey.

In Women We Trust

When more women are in roles of leadership and positions of power, everyone benefits. We pay for the expertise of women. We are here to support ALL WOMEN.

Our Philosophy

Our relationships are everything.

Women CEOs who want sustainable success in their businesses and in their lives.

Know that long-term growth and evolution doesn’t happen in silos without targeted support and meaningful wisdom.

How different could your business be if you had collective inspiration and customized strategy?

How different would your life be if you
didn’t feel compelled to hustle and grind
At the expense of others…
At the expense of yourself?

Creating a meaningful life is just as important as creating a meaningful living.

You don’t have to sacrifice one for the other.

We are not meant to be a one-woman show.

Once we identify what matters to us
What we value and our definition of success, we rise together in community.

The CEO Collective delivers an immersive, supportive experience for women entrepreneurs to collectively find freedom, flexibility, and success while building a sustainable business.

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