by Racheal Cook | Oct 14, 2026 | Promote Yourself to CEO® | Podcast Hosted by Racheal Cook, The Matriarchy Would Never
A CPA once looked at how I run my business and said, “You spend way more per client than most other people running these types of businesses.” And I said, “Yep, I’m fine with that.” That one exchange is what a values-driven business looks...
by Racheal Cook | Oct 12, 2026 | Promote Yourself to CEO® | Podcast Hosted by Racheal Cook, The Matriarchy Would Never
When you sit down to set your goals for the year or the quarter or even the month, do you make sure that YOU are in the plan too? After years of running the 90 Day CEO Retreat, there’s one major planning mistake we see again and again. Women who invest in...
by Racheal Cook | Oct 7, 2026 | Promote Yourself to CEO® | Podcast Hosted by Racheal Cook, The Matriarchy Would Never
Robert Cialdini went undercover at used car lots, telemarketing rooms, and fundraising offices, taking notes on how compliance professionals move a person from no to yes, and he did it because he kept getting talked into buying things he did not want and wanted to...
by Racheal Cook | Oct 5, 2026 | Promote Yourself to CEO® | Podcast Hosted by Racheal Cook, The Matriarchy Would Never
Somebody handed me a notebook in a conference swag bag in 2014. Rose gold foil. GIRL BOSS on the cover. I was thrilled. I was in my early thirties with four year old twins and a brand new baby, building a business from the ground up, and after years of apologizing...
by Racheal Cook | Sep 30, 2026 | Promote Yourself to CEO® | Podcast Hosted by Racheal Cook, The Matriarchy Would Never
When I first started my business, I remember being so frustrated that all the advice was ‘hustle harder’. I was actively looking for my own coach in the summer of 2010, when my twins were about 6 months old, and I was trying to work out how to move a more...
