The Podcast
Promote Yourself to CEO
Fed up with the exhausting entrepreneurial grind? So are we. Each week, join host Racheal Cook, MBA for candid conversations about owning your role as CEO and to get practical, profitable strategies for designing sustainable business – zero hustle or burnout required.
Listen to the Latest Episodes
How to Gain Clients for Life with Stacey Harris
Have things been slowing down in your business? What if you could start each year knowing that you have the majority of the revenue you need locked in? Many entrepreneurs have...
Want Easier Sales and More Conversions? Add a Pre-Client Education Process
Imagine spending a half hour (or longer) on a sales call with someone. And as you wrap it up, you’re hoping they’ll say yes to your product, program, or service. But instead,...
Why Your Old Sales Strategy Might Not Be Working
We’ve just seen a golden age for people wanting to start their own small business. The 10 to 15 year period from the 2008 recession to COVID-19 was a bull market that saw...
How to Embrace Sales Confidence In Your Business with Leslie Lyons
Do you struggle internally with selling because you feel like you’re pushing people to buy things they don’t need? You want to improve your sales skills and feel like you’re...
5 Elements That’ll Help You Define Your Role As CEO
What does it mean to be CEO of your business anyway? When you start your business, you’re the marketing team, the sales team, the customer service team, the tech support, all of...
Being the Employee Vs Manager Vs CEO In Your Business
Do you feel bogged down in your business? You might be in your email inbox more often than you want to be. Or chasing people who still need to pay that invoice or scheduling...
How to Include Surprise and Delight for Clients In Your Customer Experience
Want clients for life? Give your client an experience that goes beyond their expectations. Think about booking lodgings for a vacation. It’s one thing to book a room for your...
How Strategically Scaling Your Business Team Sets You Up for Success
Sustainably scaling your business isn’t a solo act. It takes a team to pull it off. Now you’ve probably had some help in the marketing and sales aspect of your business. Or maybe...
7 Ways to Upgrade Your Client or Customer Experience
According to American Express, people will pay 86% more if you give them an impeccable customer experience. That’s why providing a great experience after the purchase is one of...
Designing an Excellent Customer Experience In 3 Stages
Most people aren’t talking about customer experience when they think they are. They’re talking about putting out fires, troubleshooting things, solving problems as they...
The Key to Boosting Your Business and Creating Clients for Life
Are you confusing customer service with customer experience? Right now, you might be wondering, “Huh? What’s the difference?” Customer service is reactive; it’s all about...
7 Lessons I Learned On My Way to a Sustainable Business
Just because you know something isn’t the same as experiencing it. As a CEO, you undergo rites of passage as you progress through your business, especially if you want a...