
The Podcast
Promote Yourself to CEO
Fed up with the exhausting entrepreneurial grind? So are we. Each week, join host Racheal Cook, MBA for candid conversations about owning your role as CEO and to get practical, profitable strategies for designing sustainable business – zero hustle or burnout required.
Listen to the Latest Episodes

Saying YES to Being a Fully Supported CEO with Michelle Clayton
We’ve all heard the conditioned messaging about how to achieve success: Pull yourself up by your bootstraps! No one’s going to work as hard or care as much about your business as...

The Business You Have Today is The Result of The Marketing You Did 3 Months Ago
Imagine you’re watching a movie about two solo entrepreneurs: One is so excited about her business but finds herself spinning her wheels. She has an amazing vision for growing...

Double Your Revenue Using a Most Crucial Business Asset with Layne Lyons JD
When you need to grow your business, what do you do? Do you lock out the rest of the world and brainstorm new products, programs, or service ideas yourself, like so many...

3 Key Strategies to Grow Your Business
As a business growth strategist for over 15 years, I’ve constantly heard and seen something that grates on my nerves. So many so-called experts always hype up the latest tools...

The Only Way to Get Unstuck & Level Up Your Business
There’s a big reason why so many women entrepreneurs are finding themselves stuck in their business. Despite all of the courses, all of the late nights, all of the Googling for...

Ready to Break Free From The Top Secret Entrepreneur Lab?
If you’ve been feeling stuck because any of these limiting beliefs and thoughts continue to race through your head… » But I’m Not Ready Yet! » But It’s Not Perfect Yet!...

The Simple, SUSTAINABLE Success System Every Entrepreneur Should Know
Burnout is a massive problem for women entrepreneurs. Let’s face it – we’re not only starting and growing businesses, but we’re also raising families, and caring for aging...

The Easiest Way to Actually Stay Focused and Stick to Your Plan
A plan only works if you work the plan… … but what if you’re struggling to stick to the plan? … or what if the plan goes completely out the window? Sometimes, we are dealing with...

Do You Have CEO Level Support?
In my conversations with women, I’ve discovered that we just don’t ask for or seek enough help. We feel like we have to do everything ourselves, and this leaves us feeling...

3 Key Mindset Shifts to Scale Beyond 6 Figures
You’re doing all the right things in your business. You have a great offer and clients you adore. Yet, you’ve hit a ceiling in your business. You can’t figure out why or break...

6 Lessons to Work Smarter, Not Harder
A lot of us entrepreneurs have seen (and heard) from our parents and others that success requires a lot of hard work and long hours. I used to be frustrated with the whole “work...

How to Make the Most of Investments in Business
In your business, you have to constantly make big decisions. Who’s going to be your coach or mentor? Who should you hire to join your team? What resources should you use to help...