The Podcast
Promote Yourself to CEO
Fed up with the exhausting entrepreneurial grind? So are we. Each week, join host Racheal Cook, MBA for candid conversations about owning your role as CEO and to get practical, profitable strategies for designing sustainable business – zero hustle or burnout required.
Listen to the Latest Episodes
Run Your Quarter Like a CEO
Every new year feels like a new chance to go after the big, audacious goals of your dreams. But as recent years have shown, you need to have adaptable plans for your business so...
Want to Scale Your Business As a Franchise? Get the Scoop with The Scout Guide
Business franchises are everywhere! You see several in the form of fast food chains whenever and wherever you get off the interstate. And while I’ve talked about scaling your...
Power of Strategic Collaborations for Business Growth with Danielle Wiebe
One of the biggest things you need to plan for your business in the coming new year is marketing; how are you going to get more visibility? I’m a bit biased because I love using...
Why Lean Into the Service Side of Business? Re-Visiting with Angie Trueblood
Angie Trueblood came to me years ago when she wanted to go all in on her idea. She’d learned how to pitch herself to podcasts as an interview guest and had the idea to do the...
CEO Confession Take Two: From Bullied to Vibrant Business Community with MegAnne Ford
Certain subjects are polarizing, and I’m not just talking about the usual topics like politics or religion. The last time I had MegAnne Ford on the show we discussed the dark...
What Business Wins Can Happen In a Year? Revisiting with Sarah Young
We all love hearing success stories. If you’ve listened to this podcast since August of 2021, you may remember Sarah Young and her accounting business. Back then, she was about a...
An Unconventional Approach to Goal Setting with Tara McMullin
As we head towards the end of 2022, we look forward to setting aims for the incoming new year. But sometimes, goal setting can be a pain in the neck! Everybody’s trying to tell...
Is Your Business Aligned With YOU?
Are you running a business that works for you? Or does your business have you running in circles? So many entrepreneurs think that reaching a certain income level will make...
Why A Digital Course Won’t Recession Proof Your Business, and What Will Instead
So many people use the threat of an incoming recession to fear-bait you. They promise that they have the answer (in the form of a product, a free email course, etc.) on how to...
Is Your Business REALLY Working for You?
You make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as possible. And you might...
Scaling Your Business When You Want to Move From Solopreneur to CEO Level
Do you think of yourself as a CEO?
For years – I didn’t. I happily thought of myself as ‘just an entrepreneur’.
That’s it. Just a humble small business owner, doing work that I loved from home while I raised my babies.
After all – who was I to give myself the title of CEO?
My business didn’t have dozens of employees.
My business wasn’t generating millions of dollars.
My business wasn’t a house-hold name brand like Spanx!
Sara Blakely could call herself a CEO – she had all those things!
And because she was the CEO of Spanx, she had the confidence to pitch her products to Oprah or Nieman Marcus. She had an entire team to support her in growing her business. She had funds to grow, grow, grow!??
But here’s the thing -?????????
She had NONE of those things when she started as CEO. If you haven’t ever heard her story – she started with $5K and an idea. She didn’t wait until she HAD the confidence or the team or the connections or the funding – she just SHOWED UP.
4 Key Systems That Set the Stage for a Successful, Manageable Business
Do you think of yourself as a CEO?
For years – I didn’t. I happily thought of myself as ‘just an entrepreneur’.
That’s it. Just a humble small business owner, doing work that I loved from home while I raised my babies.
After all – who was I to give myself the title of CEO?
My business didn’t have dozens of employees.
My business wasn’t generating millions of dollars.
My business wasn’t a house-hold name brand like Spanx!
Sara Blakely could call herself a CEO – she had all those things!
And because she was the CEO of Spanx, she had the confidence to pitch her products to Oprah or Nieman Marcus. She had an entire team to support her in growing her business. She had funds to grow, grow, grow!??
But here’s the thing -?????????
She had NONE of those things when she started as CEO. If you haven’t ever heard her story – she started with $5K and an idea. She didn’t wait until she HAD the confidence or the team or the connections or the funding – she just SHOWED UP.